Will Kohli Brand Trust overtake Dhoni’s? BTR 2014 reveals some surprising facts

Mumbai. March 06,2014:With a new breed of contenders on the rise in the gentlemen’s sport, cricketer ViratKohli’s trust has seen a dramatic rise vis-à-vis Mahendra Singh Dhoni. A series of losses overseas for team India saw skipper M.S.Dhoni’s popularity taking a dip on the internet while ViratKohli’s fan following amplified. Considered by many as a successor to Dhoni, the trust factor Virat Kohli commands today is phenomenal and this has been aptly reflected with supporting facts and figures in the Brand Trust Report 2014. TRA, a Comniscient Group Company, publisher of BTR 2014 places Kohli in the 5th position in the most trusted personalities list. For someone who debuted last year in BTR, it’s been commendable for Kohli to be ranked amongst the top 5 along with legends like Sachin Tendulkar, M.S.Dhoni and Sourav Ganguly.

The Brand Trust Report, India Study, 2014, the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

N. Chandramouli, CEO, Trust Research Advisory, publishers of The Brand Trust, said, “Trust is extremely dynamic and reflects the sum total of the impression that one’s actions and communications create. An interesting find in the BTR 2014 is that Mahendra Singh Dhoni who has been listed in this report for the last three years, and is placed in the 2nd position this year is likely to face tough competition from Kohli who is steadily inching towards the top due to performance consistency and recently displayed leadership! However, Dhoni’s performance over the years had accrued substantial residual trust for him which will give him time for a comeback.”

Despite a fall in the overall trust rank, Kohli rises from the 6th position in BTR 2013 where he was a new entrant, to the 5th position in BTR 2014.A study by search engine Google also showed that Dhoni’s last minute withdrawal from Asian Cup and Kohli’s century as a captain has impacted the ranking of these cricketers on Google search Trends. While Kohli ended 2013 with more endorsement than Dhoni, a search trend analysis over the past 30 days revealed how online search of Kohli is on the rise leaving Dhoni on the second spot.

 About TRA (formerly Trust Research Advisory)

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices.

 To view the most trusted brands

All India click on the link | http://www.trustadvisory.info/allindia_2014.html

Category-wise click on the link | http://www.trustadvisory.info/mab-14/Personality.htm

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Mahatma Gandhi Most Trusted, Amitabh ranks second:TRA

India. 26th February 2014. In light of the importance given to the trust in today’s environment, The Brand Trust Report, India Study, 2014 (BTR 2014), Mahatma Gandhi, the Father of the nation, emerged as the Most Trusted personality in India. In a list of twenty, a fairly large number belong to the film fraternity and sports, Amitabh Bachchan ranks second in the overall list, moving up from the 6th Most Trusted personality in 2013. The legendary thespian is followed by the Shahrukh Khan ranked 3rd and Sachin Tendulkar, the recently retired master-blaster, who comes a close fourth.  In addition to this the report lists several other Individuals and ranging from business, sports, cinema, and spirituality. TRA, a Comniscient Group Company, is the publisher of BTR 2014 which lists 1200 brands from 284 categories this year. This year lists 14 male personalities and 6 female personalities in the category.

Among the personalities, new entrant in the list Petra Ecclestone, British-Croatian heiress, model, fashion designer and socialite, makes a surprise entry at 5th position.  Salman Khan who ranked 3rd in 2013, has fallen to the 6th Most Trusted personality, followed by Mithun Chakraborthy at 7th place. Captain of the Indian cricket team, Mahendra Singh Dhoni, and former captain Sourav Ganguly rank at 8th and 9th position. Another eminent sports personality PT Usha draws the top 10 Most Trusted Personalities to a close.

N. Chandramouli, CEO, TRA, said, “The dynamic nature of trust is visible from the changes in the trust that people display on personalities. Trust is the most important and basic platform on which all exchanges are dependent, and we are most amenable to demonstrate trust on other humans. However, this year there were only twenty personality brands listed as against thirty-five last year, showing a diminished ‘Capacity to Trust’ among Indians.”

Aamir Khan, whose trust was previously third in 2013 , came 11thin BTR 2014, followed by Ratan Tata, the first and only personality listed under the business category in both years. Katrina Kaif is the first female cinema personality to be listed at 13th rank, followed by Virat Kohli who  has for long now been talked about as the successor to Dhoni. 

Indian tennis legend Sania Mirza ranks 15th, being one of the two iconic sports women to be listed. Mother Teresa, Kapil Dev and Swami Vivekananda rank 16th, 17th and 18th respectively. Sridevi ranks 19th in the list and the only music personality to be listed AR Rehman, closes the list at rank 20.

The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

About TRA (formerly Trust Research Advisory)

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices.

To view the most trusted brands

 All India click on the link | http://www.trustadvisory.info/allindia_2014.html

Category-wise click on the link | http://www.trustadvisory.info/mab-14/Personality.htm

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Google declared Most Trusted Internet Brand fourth year in a row

India. 19th February 2014.  With a booming growth in technology, media and connectivity, The Brand Trust Report, India Study, 2014 (BTR 2014) has declared Google as the Most Trusted Internet brand for the fourth year in a row. Yahoo was a close second bridging the gap of 145 ranks in the year 2013 to a 105 rank gap in the year 2014. TRA, a Comniscient Group Company, is the publisher of BTR 2014 which lists 1200 brands from 284 categories this year.

YouTube jumped 202 ranks to become the 3rd Most Trusted Internet brand. A fall of 194 ranks leaves Facebook 4th in the overall category from the previous year where it was placed in 2nd place. Olx.in follows as India’s 5th Most Trusted Internet brand with a marginal difference in BTI (Brand Trust Index) from the previous brand.

A significant change has been noted in the number of brands represented in the Internet category that have gone up from 25 in 2013 to 31 this year reflecting the increase in the trust Internet based exchanges have begun to garner as a whole as well as a distinct rise in the number of new applications and sites this past year.

N. Chandramouli, CEO, TRA, said, “This significant rise in the number of brands listed can be attributed to the sheer number of new entrants in the market. In addition to this the dependency on the internet and internet apps in daily use, across demographics, could also be a contributing factor. Loyalty in context to the online world is essential as all exchanges happen without any physical interface, and as the dependency increases the trust also raises.”

“With most of the new brands entering the Most Trusted list this year being from Online Shopping or Internet Services, there will be no stopping these brands from seeing accelerated growth over the next 12 months,” Chandramouli added.

Category wise, Naukri.com leads in Online Job portals, Nimbuzz as an Internet Tool, Olx.in for the Online Shopping category, Facebook in Social Networking and Whatsapp in Social Networking App.

The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

 

About TRA (formerly Trust Research Advisory)

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices.

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Tata Nano is India’s Most Trusted Automobile: Brand Trust Report

India. 17th February 2014. Taking the automobile industry by storm, the upstart hatchback, Tata Nano, tops the category by becoming India’s Most Trusted Automobile, as revealed by The Brand Trust Report, India Study 2014. Tata Nano makes a notable rise of 50 ranks over last year increasing its overall Trust Index as well and maintains its first rank in the category the second year in a row. TRA, a Comniscient Group Company, is the publisher of The Brand Trust Report, India Study – 2014 and lists 1200 brands from 284 categories.

N. Chandramouli, Chief Executive Officer, TRA said, “In the Car- hatchback category, Tata Nano, and among Sedans, Honda City, both continue their winning ranks of 2013. The latter is followed by Mitsubishi Lancer a new entrant in the category and Maruti Suzuki Swift Desire comes in third in the category. Further, among SUV/MUVs Mahindra Scorpio replaces Tata Safari from last year, rising as the Most Trusted brand.”

Of the twenty six brands listed in the category, 10 brands belong to the Hatch-back category, 7 Sedans and 9 belong to the SUV/ MUV category. Eleven of these brands are new entrants having been listed for the first time in 2014. Of the long list, six auto brands in BTR 2014 come from the stable of the Indian automobile behemoth, Tata Motors.

The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

About TRA (formerly Trust Research Advisory)

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices.

 

To view the most trusted brands

All India click on the link | http://www.trustadvisory.info/allindia_2014.html

Category-wise click on the link | http://www.trustadvisory.info/Category%20wise%20listing-2014.html

 

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Tata, Reliance, M&M – 3 Mumbai brands among India’s 10 Most Trusted Mumbai contributes 40 brands to India’s 100 Most Trusted but NCR beats it with 44

Delhi 3rd February 2014: India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2014. Tata, Reliance and M&M were the 3 Mumbai brands among India’s 10 Most Trusted brands. Mumbai contributed 40 brands in India’s 100 Most Trusted. However, NCR became the highest contributor of brands among India’s 100 Most Trusted Brands with 44 brands and Bangalore had the third largest number of brands with 10 ranked among India’s 100 Most Trusted BrandsThe results were a part of the recently published report, The Brand Trust Report, India Study, 2014 released recently.

N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Mumbai has traditionally been the commercial capital of India attracting entrepreneurs because of its business friendly nature. However, now NCR is giving Mumbai a tough competition with its improved infrastructure, quality of life, amenities and east of doing business.”

The Brand Trust Report, the fourth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 15000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 5 million datapoints and 20000 unique brands from which the top 1200 brands have been listed in this year’s report. These brands have been classified into 284 different categories as against 213 categories in 2013. The 244-page report is available for Rs. 14000/-. 

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices. 

About The Brand Trust Report, India Study – 2014:

The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

 

For further information, please contact:

Sachin Bhosle – 9820164688/sachin@trustadvisory.info

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North category leaders – The Brand Trust Report 2014

North category leaders – The Brand Trust Report 2014

The Brand Trust Report, India Study, 2014, the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix.

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January 30, 2014 · 1:25 pm

North India’s Most Trusted brand is Samsung, followed by Sony at 2nd North ranks LIC, HCL, SBI, HDFC, Nike and Wipro higher on Trust

New Delhi, India, 30th January 2014:India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2014. Samsung leads North India and All-India as the Most Trusted brand, followed by Sony, which secures 2nd rank in both groups as well. Nokia ranks 3rd in North, up from fifth place All-India, and Tata is North India’s 4th Most Trusted brand, down one place from its All-India rank. LG secures North India’s 5th position, down one place from its All India rank. Reliance at North India 6th betters its All-India rank of ninth and LIC at 7th in the north is up seven places from its All-India position. Hewlett Packard at 8th position is down two places, Maruti Suzuki at 9th betters its All-India rank by one slot and Honda at North India 8th is up two places as compared to All-India ranks. Last year the 5 Most Trusted North India brands were Nokia, Samsung, Sony, BMW and Tata.

The Brand Trust Report, the fourth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 15000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 5 million datapoints and 20000 unique brands from which the top 1200 brands have been listed in this year’s report. These brands have been classified into 284 different categories as against 213 categories in 2013. The North zone cities include Delhi, Chandigarh, Lucknow, Jaipur and Indore, covering 26.3% of all the respondents.

N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “North India’s preferences have always been distinct and do not tow the All-India line. While a comparison of the top 25 in the zone shows small differences, these differences become stark as we study the entire group of 500 brands.”

The Brand Trust Report, India Study, 2014, lists each zone’s 500 Most Trusted brands. The ten top gainers out of the 322 brands which gained ranks in the North Zone as compared to their All-India ranks are, Abbott Labs (748 ranks), Addiction (734 ranks), Baidyanath (731 ranks), Dr. Reddy (727 ranks), Cycle Agarbatti ( 718 ranks), Jivi Mobile (718 ranks), Shine.com (715 ranks), Crossword (710 ranks), MTS Blaze (710 ranks) and SMC (692 ranks).

The ten biggest rank losers out of the 173 brands which fell in ranks against their All-India ranks are Polo (-388 ranks), Oral B (-321 ranks), IFB (-283 ranks), YouTube (-271 ranks), Kissan (-264 ranks), Rexona (-256 ranks), Vim (-255 ranks), Paragon (-251 ranks), Tommy Hilfiger (-245 ranks) and Pizza Hut (-241 ranks).

“Two hundred and thirty five brands in the North have a 50 rank gain or more, with one hundred and twenty five out of them having more than a 200 rank gain over All-India ranks. Fifty Eight brands out of the list also have a hundred rank fall or more”, Chandramouli added.

 

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices.

 

About The Brand Trust Report, India Study – 2014:

The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

 

For further information, please contact:

Sachin Bhosle – 9820164688/sachin@trustadvisory.info

Leave a comment

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