Hewlett Packard is India’s Most Trusted Technology brand for second year in a row

Hewlett Packard (HP) has been ranked as India’s Most Trusted Technology brand a primary research conducted among 2718 influencer-respondents in 15 cities.

India, 16th April 2012: Hewlett Packard (HP) has been ranked as India’s Most Trusted Technology brand for the second year in a row, in a primary research conducted among 2718 influencer-respondents in 15 cities across India through which 17,000 unique brands were ranked on Trust. The research findings were conducted by Trust Research Advisory (TRA), and published in The Brand Trust Report, India Study, 2012 which lists India’s 1000 Most Trusted Brands. The study is conducted on TRA’s proprietary Trust Matrix and studies 61 ingredients of Trust.
With 43 brand entries among India’s 1,000 Most Trusted Brands, Technology ranks as the fifth Most Trusted Category inIndia. HP is followed in second place by Dell and Apple follows as India’s third Most Trusted Technology Brand. Overall, this year Hewlett Packard was ranked as the 22nd Most Trusted Brand in India, up one rank from last year.
N. Chandramouli, CEO, Trust Research Advisory, said, “Trust is Business, and when businesses are so dependent on technology, it is important for it to be fully trusted before it gets accepted. For Hewlett Packard, being ranked as India’s Most Trusted Technology Brand for two consecutive years shows the deep relationship that the brand has with its audiences.”
The Brand Trust ReportTM is priced at Rs. 10,000/- and is available in major stores and at the offices of Trust Research Advisory.

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

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Brand TrustTM to drive healthcare sector’s growth

India, 14^th February 2012: Delivering health to India’s 1.2 billion people efficiently has always had many viewpoints, and in a healthcare deficient market like India almost every solution is useful. The sector may contribute 6% of the GDP, and be one of the largest employers in the country, but healthcare is much more than just a number. Insights on healthcare from ‘The Brand Trust Report^TM, India Study, 2012’ (BTR) researched and published by Trust Research Advisory (TRA) reveal its growth drivers to be based on Brand Trust. The study completed its research on the trust held in brands on the basis of its proprietary 61-component Trust Matrix^TM. The healthcare sector features 40 brands among 1000 listed in the report. The research studied 17000 brands from 15 Indian cities.

N. Chandramouli, CEO, Trust Research Advisory, elaborated on the healthcare and trust connection and said, “Trust in healthcare is essential as healthcare depends on the intrinsic trust the service or product generates. So-much-so that the quality of cure is directly correlated with the trust it offers. In healthcare, brands have no option but to invest in building trust, and this directly accrues as product or service benefits. Brand Trust^TM is a mix of several aspects that includes Security, Empathy, Sincerity, and Competence among others, and these trust ingredients are necessary to help improve the health of the patient.”

“The study of the healthcare sector reveals that the category evokes a low category trust. This is probably due to a lack of focus by these brands on the softer aspects. However, this sector is so sensitive to trust erosion, that the only sustainable way for brands is to sharply focus on Brand Trust  by building the three aspects of trust – Building capacity to trust, Showcase of Intent, and Competence”, Chandramouli added

Dabur, the world’s largest ayurvedic and natural health company, is India’s most trusted brand in the healthcare. This is followed by Johnson & Johnson ranked 2^nd, Himalaya at 3^rd and Ranbaxy ranked 4^th. Among ayurveda brands, Dabur is followed by Himalaya, Ayur and Baidyanath. In the 6 brands that feature in the Balms sub-category, Vicks leads the list, followed by Moov and Iodex. Among the 14 pharmaceutical brands, Ranbaxy leads the list followed by Cipla, GSK and Lupin.  Ranbaxy has edged out Cipla which was last year’s most trusted in the pharma sub-sector.

The Brand Trust Report^TM is priced at Rs. 10,000/- and is available in major stores and at the offices of Trust Research Advisory.

To view the Healthcare Category-wise Rankings,  please visit the link below :

http://www.trustadvisory.info/listings_HealtCare.html

Brand Trust in impacted telecom brands to be severe: Trust Research Advisory

India, 3^rd February 2012: Telecom is important in India, and it keeps in the news one way or the other. Supreme Court’s recent order cancelling 122 licenses has indeed raised deep trust-related issues about the stakeholders involved in the troubled telecom brands. An interesting viewpoint is seen from the influencer-consumer point that is reflected in a study on Brand Trust conducted by Trust Research Advisory (TRA) from 15 cities and 2718 respondents. The research study titled “The Brand Trust Report (BTR), India Study, 2012”, compares Brand Trust on a proprietary 61-component matrix of TRA.

N. Chandramouli, CEO, Trust Research Advisory, publishers of the BTR 2012 commented on the development and said, “The Indian telecom growth is nothing short of a revolution and this growth has invisibly but tangibly impacted the growth of business and social connections in India. In fact, telecom has left no life untouched. The recent Supreme Court judgment will definitely impact the consumers, but the bigger and deeper damage has been done to the trust that these brands evoke. The Brand Trust of the impacted brands is bound be severely affected.”  Unaffected by the recent troubles of the sector, the trust leaders in the mobile telephony have retained their last year’s leading ranks. Airtel (ranked 1st) continues to top the list, Vodafone ranks 2nd and Idea ranks 3rd in the list of 18 telephony brands that emerged in the search for India’s 1000 Most Trusted Brands.

The brands which feature among India’s 1000 Most Trusted Brands have had their licenses cancelled. The telecom category has a high Category Trust and the brands which feature include Uninor (BTR ranked 113^th), Videocon (not ranked among telecom), S Tel (not ranked), Loop Telecom (BTR ranked 129^th), Etisalat (not ranked), Sistema (not ranked), Idea (BTR ranked 18^th) and Tata (Tata Docomo ranked 64^th and Tata Indicom ranked 395^th).

The Brand Trust Report^TM is priced at Rs. 10,000/- and is available in major stores and at the offices of Trust Research Advisory.

 

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

PVR most trusted in entertainment; Salman ranks second.

Six cinema display brands, seven cinema personalities make it to India’s 1000 most trusted.

India, 30^th January 2012: If the fact that India produces the largest number of movies annually and has the highest number of watchers has any meaning, it is this. India loves its movies. It is only natural that India votes 16 cinema related brands among its most trusted 1000. The most trusted entertainment brand among the list of 16 is PVR Cinemas, followed by popular actor Salman Khan who ranks second. This revelation was a part of a research published by Trust Research Advisory (TRA) titled ‘The Brand Trust Report^TM, India Study, 2012’. The report is based on the proprietary 61-component Trust Matrix of TRA. The research collected 2 million datapoints through 12000 hours of fieldwork and is dedicated to analyzing and measuring the trust placed on brands by 2718 influencers across 15 cities.

The list contains six cinema display brands, seven cinema personalities (including one singer), two cinema production brands and one brand predominantly into music. Elaborating on the  findings, N. Chandramouli, CEO, Trust Research Advisory said, “Cinema is a make-believe medium, but it also has a larger-than-life aspect of belief in it. World over, citizens’ trust on actors is evident from the second career in politics that many actors take up. However, it must be kept in mind that trust is a dynamic entity, which sees sharper responses among personalities than among anything else. Here, the trust fall can be steeper than the rise.”

The Brand Trust Report^TM is priced at Rs. 10,000/- and is available in major stores and at the offices of Trust Research Advisory.

 

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

 

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

 

Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

LIC is most trusted BFSI brand. SBI tops banks sub-category.

ICICI gets two silvers: ICICI Bank & ICICI Pru Life stand 2^nd among Banks and Insurance

India, 23^rd January 2012: Life Insurance Corporation (LIC), the country’s biggest insurer, has also emerged as the country’s most trusted brand in the BFSI sector, as per the research conducted by The Brand Trust Report, India Study, 2012. LIC was ranked 8^th among 17000 brands studied in the brand and the BFSI category had 70 brands listed. LIC leads the State Bank of India (SBI) ranked 2^nd in the BFSI sector by 56% on the Brand Trust Index, Trust Research Advisory’s unique metric for measuring Brand Trust.

State Bank of India is also the Most Trusted Bank and at an All-India rank 19^th. ICICI’s flagship brand, ICICI Bank ranked the 2^nd most trusted bank in the country among 33 listed. Among insurance brands, ICICI Prudential Life was ranked 2^nd after LIC. The Brand Trust Report, India Study, 2012 (BTR 2012), lists India’s 1000 Most Trusted Brands  and is the result of a comprehensive primary research conducted on 61-components of trust – a proprietary tool of Trust Research Advisory. The research is conducted with 2718 ‘influencer’ respondents from 15 cities, generating more than 2 million datapoints from 12000 hours of research.

Among the Banks sub-category, after SBI and ICICI Bank, HSBC comes 3^rd, Axis Bank is 4^th and IDBI Bank is ranked as the 5^th most trusted bank in India. Among Insurance brands, after LIC and ICICI Prudential ranks 3^rd, followed by Tata AIG at 4^th and Bajaj Allianz ranks 5^th most trusted insurance brand in India.

N. Chandramouli, CEO, Trust Research Advisory, marked this preference for State-owned brands in BFSI category and said, “Both LIC and SBI have ranked first and second in the BFSI sector for two years consecutively. Apart from the omnipresence of these two institutions, the sovereign backing is a clear advantage that helps generate greater trust. Two ICICI brands get the trust-vote of India and ICICI Prudential Life Insurance is the 2^nd most trusted insurance brand, and ICICI Bank comes second among banks. What is significant is that ICICI Bank is only 18% behind SBI in terms in Brand Trust Index.”

Annexure 1 – Listing of the BFSI sector as per Brand Trust Index

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

 

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

 

The BTR lists India’s 1000 Most Trusted Brands nationally. In this, 22 are listed in the Personalities category, and this list is led by Anna Hazare who has surged gaining the nation’s trust ahead of popular personalities like Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan featuring in that order. Among business personalities Ratan Tata is the Most Trusted, followed by Vijay Mallya, Bill Gates and Steve Jobs.

Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

LG is the most trusted in Kolkata, followed by Sony and Adidas. Nokia down to 6th, Tata to 8th position in the Eastern Capital.

Adidas, Puma, Hewlett Packard & Onida make new entry in Kolkata’s 10 most trusted

 Kolkata, India, 20^th January 2012: India has chosen – the much anticipated results of India’s Most Trusted Brands are out. Nokia and Tata have retained their first and second positions from last year as India’s top two Trusted Brands this year. Sony, the Japanese electronics leader, slipped to fifth position this year, outranked by the two aggressive Korean Chaebols, LG at 3^rd position and Samsung at 4^th position. The Brand Trust Report, India Study, 2012 (BTR 2012), lists India’s 1000 Most Trusted Brands and was launched in the city today. The report, the result of a comprehensive primary research conducted on 61-components of trust – a proprietary tool of Trust Research Advisory. The research is conducted with 2718 ‘influencer’ respondents from 15 cities, generating more than 2 million data-points from 12000 hours of research.

However, Kolkata has proved that it has a unique mind of its own with five new entrants into the city’s trusted list. LG emerges as Kolkata’s most trusted brand. This is followed by Sony ranked 2^nd and Adidas as the city’s 3^rd most trusted brand. Samsung at 4^th rank is closely followed by Puma which makes a new entry at 5^th position in Kolkata’s trust list. The most trusted brand across India, Nokia, is pushed down to 6^th rank in Kolkata, and three new brands make an entry Hewlett Packard 7^th, Onida  at 9^th. BMW makes a surprise entry as the 10^th most trusted brand of the city, showing the growing aspirations of Kolkata.

The city’s trust on Tata, the pride of the East, has taken a significant beating and the brand has been rated as the 8^th most trusted brand in Kolkata. N. Chandramouli, CEO, Trust Research Advisory commented on this finding and said, “The only explanation for Tata’s trust dip seems to be that Kolkata’s citizenry may have been significantly affected after Nano’s departure from West Bengal.”

N. Chandramouli, CEO, Trust Research Advisory, elaborated the Chennai difference and said, “The Brand Trust Report^TM ranks brands Trust which can be a proxy for all brands’ experiences. India is a mosaic and South and North, East and West are as different as chutney is to cheddar. This study also shows that Kolkata’s preferences, nuances and cultural perceptions are extremely different from the rest of the country. When brands seek to reach out to stakeholders in India, to succeed they must address these vastly different regional preferences and choices.”

Of the 2718 respondents in 15 cities across India, Kolkata had 298 (11%) respondents. The other cities that were targeted in this study include Mumbai, Delhi, Chennai, Ahmedabad, Chandigarh, Bangalore, Pune, Lucknow, Hyderabad, Nagpur, Jaipur, Kochi, Indore, and Coimbatore. All respondents were from the SEC-A segment.

The Brand Trust Report, India Study, 2012, priced at Rs. 10000 (Rupees Ten Thousand Only), is available across major book stores, online book stores and TRA offices.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

 

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

 

The BTR lists India’s 1000 Most Trusted Brands nationally. In this, 22 are listed in the Personalities category, and this list is led by Anna Hazare who has surged gaining the nation’s trust ahead of popular personalities like Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan featuring in that order. Among business personalities Ratan Tata is the Most Trusted, followed by Vijay Mallya, Bill Gates and Steve Jobs.

Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.