Trust Research Advisory( http://trustadvisory.info/ ) , a leading research agency on Trust , has completed its Brand Trust survey in India for 2010. This syndicated research has been done with 2300 respondents, yielding 1 million data points and 16000 unique brands from 9 cities. This study has targeted the ‘influencers’ in the corporate category, mapping Brand Trust to a proprietary matrix containing 61 primary components of Trust.
Understanding Trust as an entity which can only be derived, we started to plot the 61-primary components which in turn help us create a metric for Brand Trust. This quest for knowledge has helped us create an universal index for Trust, being able to measure it, analyze it and, therefore, also build it.
The outcome of this study is being published as The Brand Trust Report, India Study. For enquiries please write to firstname.lastname@example.org.