PVR most trusted in entertainment; Salman ranks second.

Six cinema display brands, seven cinema personalities make it to India’s 1000 most trusted.

India, 30^th January 2012: If the fact that India produces the largest number of movies annually and has the highest number of watchers has any meaning, it is this. India loves its movies. It is only natural that India votes 16 cinema related brands among its most trusted 1000. The most trusted entertainment brand among the list of 16 is PVR Cinemas, followed by popular actor Salman Khan who ranks second. This revelation was a part of a research published by Trust Research Advisory (TRA) titled ‘The Brand Trust Report^TM, India Study, 2012’. The report is based on the proprietary 61-component Trust Matrix of TRA. The research collected 2 million datapoints through 12000 hours of fieldwork and is dedicated to analyzing and measuring the trust placed on brands by 2718 influencers across 15 cities.

The list contains six cinema display brands, seven cinema personalities (including one singer), two cinema production brands and one brand predominantly into music. Elaborating on the  findings, N. Chandramouli, CEO, Trust Research Advisory said, “Cinema is a make-believe medium, but it also has a larger-than-life aspect of belief in it. World over, citizens’ trust on actors is evident from the second career in politics that many actors take up. However, it must be kept in mind that trust is a dynamic entity, which sees sharper responses among personalities than among anything else. Here, the trust fall can be steeper than the rise.”

The Brand Trust Report^TM is priced at Rs. 10,000/- and is available in major stores and at the offices of Trust Research Advisory.

 

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

 

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

 

Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

Tata is Bangalore’s Most Trusted, followed by Sony and Infosys

Bangalore votes city-bred brands among most trusted

Bangalore, India, 18^th January 2012: The Brand Trust Report^TM is out, India’s 3 most trusted brands are Nokia, Tata and LG in that order. But Bangalore has its own ideas and it turns the All India list completely topsy-turvy. The city has ranked Tata as the Most Trusted Brand, Sony is 2^nd, and Infosys, the city’s pride, is ranked the 3^rd Most Trusted Brand by the tech-hub of the world. Bangalore has a significant number of city bred brands in ranked at top  – Titan is ranked 6^th and Hewlett Packard 12^th, Puma is 24^th, Toyota is at 25^th rank and Dell is rated the 27^th Most Trusted Brand. The findings were a part of a study by Trust Research Advisory (a Comniscient Group Company) titled, The Brand Trust Report^TM, India Study, 2012, which has ranked 17000 unique brands on the basis of ‘trust’.   N. Chandramouli, CEO, Trust Research Advisory, elaborated on the reasons why Bangalore had shown such a marked difference and said, “The Brand Trust Report^TM ranks brands Trust which can be a proxy for all brands’ experiences. The distinctive regional preferences become starkly visible because we measure Trust on a detailed matrix of 61 components, which allows us to closely measure the tactile, vicarious and the perceived aspects of every brand. This intricate model has allowed us to see all the subtle differences in brands by region, city, gender, and other demographics.” This study was from 2718 ‘influencer’ respondents, of which the Bangalore verdict was been taken from 439 respondents constituting 16% of the All-India survey which panned 15 Indian cities. The South Zone of the study was conducted in Bangalore, Chennai, Hyderabad, Kochi, and Coimbatore which had 782 (or 29%) of the total respondents. S. D. Shibulal, CEO & MD, Infosys is quoted in the report, “Infosys has always led from the front and we have many firsts to our credit. Over our three decades of existence, we’ve evolved into a brand that is synonymous with the highest levels of fairness, integrity and ethical behaviour. These have reinforced the fact that we uphold the interests of all our stakeholders, and this in turn has enabled us to gain their trust”. The Brand Trust Report, India Study, 2012, priced at Rs. 10000 (Rupees Ten Thousand Only), is available across major book stores, online book stores and TRA offices.    

About Trust Research Advisory: Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.  

About The Brand Trust Report, India Study, 2012: The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust.   The BTR lists India’s 1000 Most Trusted Brands nationally. In this, 22 are listed in the Personalities category, and this list is led by Anna Hazare who has surged gaining the nation’s trust ahead of popular personalities like Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan featuring in that order. Among business personalities Ratan Tata is the Most Trusted, followed by Vijay Mallya, Bill Gates and Steve Jobs. Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

Nokia and Tata are India’s Most Trusted Brands, LG usurps third Among personalities, Anna Hazare leads Sachin, Salman and Amitabh in Trust

Mumbai, India, 16^th January 2012: India has chosen – the much anticipated results of India’s Most Trusted Brands are out. Nokia and Tata have retained their first and second positions from last year as India’s top two Trusted Brands this year. Sony, the Japanese electronics leader, slipped to fifth position this year, outranked by the two aggressive Korean Chaebols, LG at 3^rd position and Samsung at 4^th position. Maruti Suzuki improves its position of last year by one notch and is India’s 6^th Most Trusted Brand this year. Bajaj ranked 7^th is a new entrant in this year’s top ten (last year it was ranked 12^th); LIC and Airtel positions are unchanged from last year at 8^th and 9^th rank respectively. Reliance slips to 10^th Most Trusted Brand this year (from sixth last year).

The Brand Trust Report, India Study, 2012 (BTR 2012), lists India’s 1000 Most Trusted Brands and was launched in the city today. The report, the result of a comprehensive primary research conducted on 61-components of trust – a proprietary tool of Trust Research Advisory. The research is conducted with 2718 ‘influencer’ respondents from 15 cities, generating more than 2 million data points from 12000 hours of research.

Among 22 personalities listed among in BTR 2012, Anna Hazare has surged gaining the nation’s trust ahead of Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan who feature in that order. Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

Mr. N. Chandramouli, CEO of Trust Research Advisory, elaborated on Brand Trust™ as the soul of the engagement and said, “In life, without trust, there is nothing. Each time a human engages with anything, the basis for all decisions is trust. Be it brands, other humans, or just ideas, one will react to them on the basis of the trust it generates. Last year was tumultuous for several brands, but those which focused on trust, have gained market-share, revenues and profits. On the other hand, the brands which have focused only on the latter, have invariably lost both. Focus on building trust and all else will follow automatically”.

Anand Mahindra, Vice-Chairman and Managing Director of Mahindra & Mahindra, elaborates on Trust is Everything concept for the Mahindra brand, in the report, “No great secret lies behind the highly-trusted Mahindra brand. Consistent delivery against every promise is the single biggest driver of trust for our brand. Apart from this, factors like high quality products and services, adherence to highest standards of corporate governance, the very high integrity of the leaders who run the company and adherence to a set of values in conducting business have helped the Mahindra brand earn the trust of all its stakeholders.”