North ranks Anna, Facebook higher on Trust. Nokia & Samsung – India’s top two in trust retain ranks in North

Delhi, India. 30^th January, 2013. The results of the most anticipated brand study, The Brand Trust Report, India Study – 2013 are out and India has chosen its Most Trusted Brands. Nokia and Samsung, India’s two most trusted brands, retain their positions in the North. North Zone’s 3^rd Most Trusted brand is Godrej, which has bettered it’s All India 6^th rank. BMW maintains the same position in the North as in rest of India by taking up the position of the 4^th Most Trusted Brand and Reliance gains two ranks from the national list to be the 5^th Most Trusted Brand in North India. Tata loses one place in North and is at 6^th, while Sony loses four ranks to be 7^th Most Trusted Brand. Apple is also more trusted in the North at 8^th rank than in rest of India where it ranks 12^th. Bajaj and Airtel lose one rank each to be the 9^th and 10^th Most Trusted Brands in North Zone respectively.

Studying India’s 500 Most Trusted Brands’ movement in the North Zone is quite revealing. The brands which have over-performed the most in the North as compared to their All India ranks are VIP Bags (up 229 ranks), Reliance Foundation (up 196 ranks), Dhirubhai Ambani (up 182 ranks) and Windows (up 164 ranks). On the other hand, the brands that take the worst trust beating in the North as compared to All India ranks are Toyota Innova (down 1578 ranks), SetWet (down 825 ranks), Emirates (down 737 ranks), FILA (down 635 ranks) and Royal Stag (down 612 ranks).  Six brands were not even mentioned in any of the interviews in the North, namely, Accenture, 7 UP, Head & Shoulders, Airwick, Amaron and, surprisingly, Baba Ramdev.

N. Chandramouli, CEO, Trust Research Advisory, launched the report and said, “Trust is the basis of all commerce, and Brand Trust is the only precise and scientific measure of this extremely important brand marker. Brand Trust is a universal and vital proxy for all the different experiences that a brand generates, making it possible for brands to accurately allocate resources and measure results. We all know India to be a mosaic of languages as well as cultures and the results of BTR 2013 ratifies this also showing that North India’s choices and thinking are quite different from the National average.”

The North and All India ranks show a large difference demonstrating that the North thinks quite differently from rest of India. Only 18 brands have north zone ranks that follow the national ranks within 10% rank variation, while 107 brands show a rank variance of over 90% when compared to national ranks.

In the All India ranks, the category leaders are as follows. After being ranked second two years in a row, Coca-Cola makes it as India’s Most Trusted Aerated Soft Drinks brand, albeit with only a 2% lead over the 2^nd ranked Pepsi. Nano rides in as India’s Most Trusted four-wheeler car brand and among Consumer Products, Tide beats Surf Excel while Nirma surges ahead of Hindustan Unilever as the latter slips significantly.  HCC is India’s Most Trusted Infrastructure brand, DLF leads in Real Estate and, in education, IIT is more trusted than Oxford University and IIM. In F&B, Parle-G leads in biscuits and Cadbury’s DairyMilk is the Most Trusted Chocolate Bar among seven brands listed. World Health Organization leads in trust among Global Bodies followed by YMCA, UNICEF and Red Cross. Dabur, the Ayurveda leader, also leads the Healthcare Super Category of 36 brands. The mosquito repellent, AllOut, has been a leader three consecutive years and has noticeable lead of 120% over the next ranked, GoodKnight. The category of Internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule 3% margin.

Anna Hazare is the Most Trusted Personality in India, at 87 ^th rank this year, but in North, he is the 32^nd Most Trusted Brand. Being Human, Salman Khan’s Foundation, however, maintains its rank as the Most Trusted NGO in India. Most brands in the Technology Category have gained trust ranks this year with Apple being listed as the Most Trusted Technology brand.  Indigo Airlines is this year’s Most Trusted Airline as Air India slips to second position.

Surprisingly, though there is a lot of variations in ranks in North as compared to All India, though many of Category leaders remain unchanged. The upsets in North among Category leaders are – Navneet overtakes Cello Pens as Most Trusted Stationary brand, Blue Dart overtakes DTDC and DHL in Courier Services, Big Bazaar overtakes KFC in Retail, Olay overtakes Lux in the Personalcare Category and Facebook beats Google to lead the Internet category. In Healthcare, though Dabur leads both North and All India, Moov and Crocin displace Himalaya and Iodex for 2^nd and 3^rd ranks. The Food & Beverage Category also sees similar inclination and Amul leads in both geographic comparisons, though in North, Britannia ranks 2^nd and Coca-Cola 3^rd, taking over Maggi and Parle’s positions from the All India list. The BFSI category sees LIC in first rank in North as well as All India, but ICICI (as a diversified finance brand) move up to second place in North, displacing SBI in second position from the All India list.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series.

 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe.

 

For more information, please contact:

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

The Brand Trust Report, India Study – 2013

Limited period offer!!

Hewlett Packard is India’s Most Trusted Technology brand for second year in a row

Hewlett Packard (HP) has been ranked as India’s Most Trusted Technology brand a primary research conducted among 2718 influencer-respondents in 15 cities.

India, 16th April 2012: Hewlett Packard (HP) has been ranked as India’s Most Trusted Technology brand for the second year in a row, in a primary research conducted among 2718 influencer-respondents in 15 cities across India through which 17,000 unique brands were ranked on Trust. The research findings were conducted by Trust Research Advisory (TRA), and published in The Brand Trust Report, India Study, 2012 which lists India’s 1000 Most Trusted Brands. The study is conducted on TRA’s proprietary Trust Matrix and studies 61 ingredients of Trust.
With 43 brand entries among India’s 1,000 Most Trusted Brands, Technology ranks as the fifth Most Trusted Category inIndia. HP is followed in second place by Dell and Apple follows as India’s third Most Trusted Technology Brand. Overall, this year Hewlett Packard was ranked as the 22nd Most Trusted Brand in India, up one rank from last year.
N. Chandramouli, CEO, Trust Research Advisory, said, “Trust is Business, and when businesses are so dependent on technology, it is important for it to be fully trusted before it gets accepted. For Hewlett Packard, being ranked as India’s Most Trusted Technology Brand for two consecutive years shows the deep relationship that the brand has with its audiences.”
The Brand Trust ReportTM is priced at Rs. 10,000/- and is available in major stores and at the offices of Trust Research Advisory.

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

Have you booked your copy yet?

Brand TrustTM to drive healthcare sector’s growth

India, 14^th February 2012: Delivering health to India’s 1.2 billion people efficiently has always had many viewpoints, and in a healthcare deficient market like India almost every solution is useful. The sector may contribute 6% of the GDP, and be one of the largest employers in the country, but healthcare is much more than just a number. Insights on healthcare from ‘The Brand Trust Report^TM, India Study, 2012’ (BTR) researched and published by Trust Research Advisory (TRA) reveal its growth drivers to be based on Brand Trust. The study completed its research on the trust held in brands on the basis of its proprietary 61-component Trust Matrix^TM. The healthcare sector features 40 brands among 1000 listed in the report. The research studied 17000 brands from 15 Indian cities.

N. Chandramouli, CEO, Trust Research Advisory, elaborated on the healthcare and trust connection and said, “Trust in healthcare is essential as healthcare depends on the intrinsic trust the service or product generates. So-much-so that the quality of cure is directly correlated with the trust it offers. In healthcare, brands have no option but to invest in building trust, and this directly accrues as product or service benefits. Brand Trust^TM is a mix of several aspects that includes Security, Empathy, Sincerity, and Competence among others, and these trust ingredients are necessary to help improve the health of the patient.”

“The study of the healthcare sector reveals that the category evokes a low category trust. This is probably due to a lack of focus by these brands on the softer aspects. However, this sector is so sensitive to trust erosion, that the only sustainable way for brands is to sharply focus on Brand Trust  by building the three aspects of trust – Building capacity to trust, Showcase of Intent, and Competence”, Chandramouli added

Dabur, the world’s largest ayurvedic and natural health company, is India’s most trusted brand in the healthcare. This is followed by Johnson & Johnson ranked 2^nd, Himalaya at 3^rd and Ranbaxy ranked 4^th. Among ayurveda brands, Dabur is followed by Himalaya, Ayur and Baidyanath. In the 6 brands that feature in the Balms sub-category, Vicks leads the list, followed by Moov and Iodex. Among the 14 pharmaceutical brands, Ranbaxy leads the list followed by Cipla, GSK and Lupin.  Ranbaxy has edged out Cipla which was last year’s most trusted in the pharma sub-sector.

The Brand Trust Report^TM is priced at Rs. 10,000/- and is available in major stores and at the offices of Trust Research Advisory.

To view the Healthcare Category-wise Rankings,  please visit the link below :

http://www.trustadvisory.info/listings_HealtCare.html

PVR most trusted in entertainment; Salman ranks second.

Six cinema display brands, seven cinema personalities make it to India’s 1000 most trusted.

India, 30^th January 2012: If the fact that India produces the largest number of movies annually and has the highest number of watchers has any meaning, it is this. India loves its movies. It is only natural that India votes 16 cinema related brands among its most trusted 1000. The most trusted entertainment brand among the list of 16 is PVR Cinemas, followed by popular actor Salman Khan who ranks second. This revelation was a part of a research published by Trust Research Advisory (TRA) titled ‘The Brand Trust Report^TM, India Study, 2012’. The report is based on the proprietary 61-component Trust Matrix of TRA. The research collected 2 million datapoints through 12000 hours of fieldwork and is dedicated to analyzing and measuring the trust placed on brands by 2718 influencers across 15 cities.

The list contains six cinema display brands, seven cinema personalities (including one singer), two cinema production brands and one brand predominantly into music. Elaborating on the  findings, N. Chandramouli, CEO, Trust Research Advisory said, “Cinema is a make-believe medium, but it also has a larger-than-life aspect of belief in it. World over, citizens’ trust on actors is evident from the second career in politics that many actors take up. However, it must be kept in mind that trust is a dynamic entity, which sees sharper responses among personalities than among anything else. Here, the trust fall can be steeper than the rise.”

The Brand Trust Report^TM is priced at Rs. 10,000/- and is available in major stores and at the offices of Trust Research Advisory.

 

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

 

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

 

Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

LIC is most trusted BFSI brand. SBI tops banks sub-category.

ICICI gets two silvers: ICICI Bank & ICICI Pru Life stand 2^nd among Banks and Insurance

India, 23^rd January 2012: Life Insurance Corporation (LIC), the country’s biggest insurer, has also emerged as the country’s most trusted brand in the BFSI sector, as per the research conducted by The Brand Trust Report, India Study, 2012. LIC was ranked 8^th among 17000 brands studied in the brand and the BFSI category had 70 brands listed. LIC leads the State Bank of India (SBI) ranked 2^nd in the BFSI sector by 56% on the Brand Trust Index, Trust Research Advisory’s unique metric for measuring Brand Trust.

State Bank of India is also the Most Trusted Bank and at an All-India rank 19^th. ICICI’s flagship brand, ICICI Bank ranked the 2^nd most trusted bank in the country among 33 listed. Among insurance brands, ICICI Prudential Life was ranked 2^nd after LIC. The Brand Trust Report, India Study, 2012 (BTR 2012), lists India’s 1000 Most Trusted Brands  and is the result of a comprehensive primary research conducted on 61-components of trust – a proprietary tool of Trust Research Advisory. The research is conducted with 2718 ‘influencer’ respondents from 15 cities, generating more than 2 million datapoints from 12000 hours of research.

Among the Banks sub-category, after SBI and ICICI Bank, HSBC comes 3^rd, Axis Bank is 4^th and IDBI Bank is ranked as the 5^th most trusted bank in India. Among Insurance brands, after LIC and ICICI Prudential ranks 3^rd, followed by Tata AIG at 4^th and Bajaj Allianz ranks 5^th most trusted insurance brand in India.

N. Chandramouli, CEO, Trust Research Advisory, marked this preference for State-owned brands in BFSI category and said, “Both LIC and SBI have ranked first and second in the BFSI sector for two years consecutively. Apart from the omnipresence of these two institutions, the sovereign backing is a clear advantage that helps generate greater trust. Two ICICI brands get the trust-vote of India and ICICI Prudential Life Insurance is the 2^nd most trusted insurance brand, and ICICI Bank comes second among banks. What is significant is that ICICI Bank is only 18% behind SBI in terms in Brand Trust Index.”

Annexure 1 – Listing of the BFSI sector as per Brand Trust Index

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

 

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

 

The BTR lists India’s 1000 Most Trusted Brands nationally. In this, 22 are listed in the Personalities category, and this list is led by Anna Hazare who has surged gaining the nation’s trust ahead of popular personalities like Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan featuring in that order. Among business personalities Ratan Tata is the Most Trusted, followed by Vijay Mallya, Bill Gates and Steve Jobs.

Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

LG is the most trusted in Kolkata, followed by Sony and Adidas. Nokia down to 6th, Tata to 8th position in the Eastern Capital.

Adidas, Puma, Hewlett Packard & Onida make new entry in Kolkata’s 10 most trusted

 Kolkata, India, 20^th January 2012: India has chosen – the much anticipated results of India’s Most Trusted Brands are out. Nokia and Tata have retained their first and second positions from last year as India’s top two Trusted Brands this year. Sony, the Japanese electronics leader, slipped to fifth position this year, outranked by the two aggressive Korean Chaebols, LG at 3^rd position and Samsung at 4^th position. The Brand Trust Report, India Study, 2012 (BTR 2012), lists India’s 1000 Most Trusted Brands and was launched in the city today. The report, the result of a comprehensive primary research conducted on 61-components of trust – a proprietary tool of Trust Research Advisory. The research is conducted with 2718 ‘influencer’ respondents from 15 cities, generating more than 2 million data-points from 12000 hours of research.

However, Kolkata has proved that it has a unique mind of its own with five new entrants into the city’s trusted list. LG emerges as Kolkata’s most trusted brand. This is followed by Sony ranked 2^nd and Adidas as the city’s 3^rd most trusted brand. Samsung at 4^th rank is closely followed by Puma which makes a new entry at 5^th position in Kolkata’s trust list. The most trusted brand across India, Nokia, is pushed down to 6^th rank in Kolkata, and three new brands make an entry Hewlett Packard 7^th, Onida  at 9^th. BMW makes a surprise entry as the 10^th most trusted brand of the city, showing the growing aspirations of Kolkata.

The city’s trust on Tata, the pride of the East, has taken a significant beating and the brand has been rated as the 8^th most trusted brand in Kolkata. N. Chandramouli, CEO, Trust Research Advisory commented on this finding and said, “The only explanation for Tata’s trust dip seems to be that Kolkata’s citizenry may have been significantly affected after Nano’s departure from West Bengal.”

N. Chandramouli, CEO, Trust Research Advisory, elaborated the Chennai difference and said, “The Brand Trust Report^TM ranks brands Trust which can be a proxy for all brands’ experiences. India is a mosaic and South and North, East and West are as different as chutney is to cheddar. This study also shows that Kolkata’s preferences, nuances and cultural perceptions are extremely different from the rest of the country. When brands seek to reach out to stakeholders in India, to succeed they must address these vastly different regional preferences and choices.”

Of the 2718 respondents in 15 cities across India, Kolkata had 298 (11%) respondents. The other cities that were targeted in this study include Mumbai, Delhi, Chennai, Ahmedabad, Chandigarh, Bangalore, Pune, Lucknow, Hyderabad, Nagpur, Jaipur, Kochi, Indore, and Coimbatore. All respondents were from the SEC-A segment.

The Brand Trust Report, India Study, 2012, priced at Rs. 10000 (Rupees Ten Thousand Only), is available across major book stores, online book stores and TRA offices.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

 

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

 

The BTR lists India’s 1000 Most Trusted Brands nationally. In this, 22 are listed in the Personalities category, and this list is led by Anna Hazare who has surged gaining the nation’s trust ahead of popular personalities like Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan featuring in that order. Among business personalities Ratan Tata is the Most Trusted, followed by Vijay Mallya, Bill Gates and Steve Jobs.

Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

Samsung is Chennai’s Most Trusted, followed by Nokia, Sony. Tata down to 4th rank in city.

SBI, Apple, Philips, Puma and Lux see new place among Chennai’s ten most trusted

 Chennai, India, 19^th January 2012: India has chosen – the much anticipated results of India’s Most Trusted Brands are out. Nokia and Tata have retained their first and second positions from last year as India’s top two Trusted Brands this year. Sony, the Japanese electronics leader, slipped to fifth position this year, outranked by the two aggressive Korean Chaebols, LG at 3^rd position and Samsung at 4^th position. The Brand Trust Report, India Study, 2012 (BTR 2012), lists India’s 1000 Most Trusted Brands and was launched in the city today. The report, the result of a comprehensive primary research conducted on 61-components of trust – a proprietary tool of Trust Research Advisory. The research is conducted with 2718 ‘influencer’ respondents from 15 cities, generating more than 2 million data-points from 12000 hours of research.

However, Chennai has a unique mind of its own with five new entrants into the city’s trusted list. Samsung leads the city’s most trusted, followed by two year all India leader Nokia, Sony ranks 3^rd and Tata is ranked 4^th. Tata has in All-India second rank in the 2011 and 2012 reports. SBI is more trusted in Chennai than elsewhere and it ranks 5^th, followed by LG at 6^th rank. Apple, Philips, Puma and Lux, make an entry in positions 7^th through 10^th and are new trust-list entrants for Chennai.

N. Chandramouli, CEO, Trust Research Advisory, elaborated the Chennai difference and said, “The Brand Trust Report^TM ranks brands Trust which can be a proxy for all brands’ experiences. India is a mosaic and South and North, East and West are as different as chutney is to cheddar. Chennai’s and South’s list of ten most trusted shows this stark difference. When brands seek to reach out to stakeholders in India, to succeed they must address these vastly different regional preferences and choices.”

The Southern part of this 15 city study was conducted in Chennai, Bangalore, Hyderabad, Kochi, and Coimbatore which had 782 (29%) of the total respondents.

The Brand Trust Report, India Study, 2012, priced at Rs. 10000 (Rupees Ten Thousand Only), is available across major book stores, online book stores and TRA offices.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

 

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

 

The BTR lists India’s 1000 Most Trusted Brands nationally. In this, 22 are listed in the Personalities category, and this list is led by Anna Hazare who has surged gaining the nation’s trust ahead of popular personalities like Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan featuring in that order. Among business personalities Ratan Tata is the Most Trusted, followed by Vijay Mallya, Bill Gates and Steve Jobs.

Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

Nokia & Tata lead India’s Most Trusted second year in a row

Chandigarh tilts all tables. LG ranked most trusted in city, Cadbury’s 2^nd, Ponds 3^rd

Chandigarh, India, 19^th January 2012: India has chosen – the much anticipated results of India’s Most Trusted Brands are out. Nokia and Tata have retained their first and second positions from last year as India’s top two Trusted Brands this year. Sony, the Japanese electronics leader, slipped to fifth position this year, outranked by the two aggressive Korean Chaebols, LG at 3^rd position and Samsung at 4^th position. Maruti Suzuki improves its position of last year by one notch and is India’s 6^th Most Trusted Brand this year. Bajaj ranked 7^th is a new entrant in this year’s top ten (last year it was ranked 12^th); LIC and Airtel positions are unchanged from last year at 8^th and 9^th rank respectively. Reliance slips to 10^th Most Trusted Brand this year (from sixth last year). The Brand Trust Report, India Study, 2012 (BTR 2012), lists India’s 1000 Most Trusted Brands and was launched in the city today. The report, the result of a comprehensive primary research conducted on 61-components of trust – a proprietary tool of Trust Research Advisory. The research is conducted with 2718 ‘influencer’ respondents from 15 cities, generating more than 2 million data-points from 12000 hours of research.

However, Chandigarh’s choice of India’s 10 Most Trusted Brands totally different from rest-of-India. LG emerges as Chandigarh’s Most Trusted Brand followed in sequence by two rank outsiders, Cadbury’s at 2^nd, and Ponds at 3^rd position. Cadbury’s on an All-India basis is ranked 28^th and Ponds 39^th – showing some high regional preferences in the  city. The most surprising find of all is the inclusion of Shell at all India rank 118, ranked at 9^th position by the city.

N. Chandramouli, CEO, Trust Research Advisory, elaborated on nuances that Pune showed in the report and said, “The Brand Trust Report^TM maps the brand topography of India on the universal metric of Trust –a proxy for all the different experiences that any brand generates. Though sometimes being headquartered in the base city comes as a great advantage, in other cases, the proximity does reveal too much. There are six brands which are in the top ten of Chandigarh, which are not in the All India top 10 list, showing a very different trend in this city. Shell throws up a surprise jumping up from an All-India rank of 118 to 9^th position in Chandigarh”.

The report, priced at Rs. 10000 (Rupees Ten Thousand Only) is available across major book stores, online book stores and TRA offices.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

 

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust.

 

The BTR lists India’s 1000 Most Trusted Brands nationally. In this, 22 are listed in the Personalities category, and this list is led by Anna Hazare who has surged gaining the nation’s trust ahead of popular personalities like Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan featuring in that order. Among business personalities Ratan Tata is the Most Trusted, followed by Vijay Mallya, Bill Gates and Steve Jobs.

Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.