Micromax, Lava and Intex – Connecting high on trust

Mumbai, 14th March 2016: Of the 23 brands, 11 Indian brands are present, making the three Indian majors – Micromax (All-India Rank 25), Lava (All-India Rank 32) and Intex (All-India Rank 82) brands to watch out for. The mobile category in The Brand Trust Report, India Study 2016 recently launched by TRA (formerly Trust Research Advisory) features a balance of both international and Indian mobile brands. The desi brands have climbed a significant number in their overall trust ranking making some of them also to feature among the top 10 in the category. Micromax and Intex have grown steadily in their trust ranking for the last five years (2012-2016).  With Micromax rising from All-India Rank 126 in 2012 to All-India Rank 25 in 2016. Similarly, Intex maintains a consistent growth from All-India Rank 378 to All-India Rank 82 in 2016. Lava showed a steady trust rise from 2012 to 2014 however fell in rank in 2015 to only gain back 73 ranks this year.

“Micromax is high in trust in spite of losing market share. They should change strategy from pricing to innovation to keep the edge. The presence of a substantial number of Chinese and Indian brands highlights the evolution of the country’s mobile sector that is now posing competition to leaders,” said N. Chandramouli, CEO, TRA.

The Indian brands are not only paired up with renowned international players like Samsung Mobiles (All-India Rank 1), HTC (All-India Rank 37), Motorola (All-India Rank 72) and Xiaomi (All-India Rank 728) but are also giving them a tough trust competition. The other promising Indian mobile brands in the category are Karbonn (All-India Rank 133), Spice (All-India Rank 180), Celkon (All-India Rank 397), Xolo (All-India Rank 404), Maxx Mobiles (All-India Rank 568) with new entrants Monix Mobile (All-India Rank 568), Hitech (All-India Rank 896) and Geepee Mobile (All-India Rank 925).

These revelations are the result of The Brand Trust Report 2016, the sixth in its series. It is the result of comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 18,000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 6 million data-points and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14000/-.

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 15 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report 2016:

The Brand Trust Report 2016 (ISBN: 978-81-920823-9-4), the sixth in the series, is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.

 

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ICICI and HDFC Bank knock trust of reigning giant SBI

Mumbai: 9th March, 2016: The Indian economy has struggled to gain the trust of customers lost by the words of policymakers that have not translated into action of borrowers. Despite this there is a sense of optimism that stems from the 23 out of 27 banks that have risen in trust ranks according to The Brand Trust Report 2016 launched by TRA (formerly Trust Research Advisory). The Indian multinational banking and financial services company ICICI Bank (All-India Rank 10) tops the list for the first time as India’s Most Trusted Bank. ICICI Bank leaps 38 ranks from its previous years’ ranking to beat the government-owned corporation – State Bank of India (All-India Rank 23) who reigned this sector for the past five years. Another astonishing fact is the giant leap of 329 ranks taken by HDFC Bank (All-India Rank 12), making it the 2nd Most Trusted bank and listing it in the All-India Top 20 Most Trusted Brands. A bank to watch out for is IDBI Bank with its consistently rising trust ranking every year from All-India Rank 208 in 2011 to All-India Rank 63 in 2016.

Commenting on this, N. Chandramouli, CEO, TRA stated, “This rising trust in banks is a lead indicator for business momentum. The banking sector has been trying to connect with the interests of their customers in order to garner trust. In this the private banks have gained great momentum over the State – owned SBI. On the contrary, SBI’s comparatively lower ranking this year calls for the bank to strengthen their communication strategy and get its brand act together. The ripple effects of this could help the PSU giant revitalize its trust.”

The other banks that feature among the top 10 banks are Kotak Mahindra Bank (All-India Rank 66), Yes Bank (All-India Rank 99), HSBC (All-India Rank 106), Axis Bank (All-India Rank 113), Punjab National Bank (All-India Rank 122) and Bank of India (All-India Rank 172). Whereas Axis Bank (All-India Rank 113), UCO Bank (All-India Rank 554), Union Bank of India (All-India Rank 643) and Standard Chartered (All-India Rank 946) have fallen in their All-India Rank.

These revelations are the result of The Brand Trust Report 2016, the sixth in its series. It is the result of comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 18,000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 6 million data-points and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14000/-.

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 15 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report 2016:

The Brand Trust Report 2016 (ISBN: 978-81-920823-9-4), the sixth in the series, is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.

 

Bank Ranks BTR 2016 BTR 2015 Rank Diff Brand Name Sub-Category
1 10 48 38 ICICI BANK Bank – Private
2 12 341 329 HDFC BANK Bank – Private
3 23 41 18 STATE BANK OF INDIA Bank – PSU
4 63 64 1 IDBI BANK Bank – PSU
5 66 137 71 KOTAK MAHINDRA BANK Bank – Private
6 99 375 276 YES BANK Bank – Private
7 106 120 14 HSBC Bank – Foreign
8 113 78 -35 AXIS BANK Bank – Private
9 122 439 317 PUNJAB NATIONAL BANK Bank – PSU
10 172 211 39 BANK OF INDIA Bank – PSU
11 194 195 1 BANK OF BARODA Bank – PSU
12 208 574 366 CITIBANK Bank – Foreign
13 213 INDIAN OVERSEAS BANK Bank – PSU
14 313 492 179 CANARA BANK Bank – PSU
15 331 INDIAN BANK Bank – PSU
16 350 KARUR VYSYA BANK Bank – Private
17 554 474 -80 UCO BANK Bank – PSU
18 643 620 -23 UNION BANK OF INDIA Bank – PSU
19 663 VIJAYA BANK Bank – PSU
20 678 UNITED BANK OF INDIA Bank – PSU
21 698 COSMOS BANK Bank – Cooperative
22 801 862 61 DENA BANK Bank – Private
23 801 862 61 DENA BANK Bank – PSU
24 823 ALLAHABAD BANK Bank – PSU
25 877 ORIENTAL BANK Bank – PSU
26 920 PUNJAB AND SIND BANK Bank – PSU
27 946 879 -67 STANDARD CHARTERED Bank – Foreign

 

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Eight Gujarat Brands Most Trusted in India

Ahmedabad, India, 9th March, 2016: A recently released study by Mumbai-based TRA (formerly Trust Research Advisory) The Brand Trust Report, India Study has been released for 2016. The report features eight category leaders from Gujarat. AMUL (All India 41st Rank), the pride of Gujarat, has been listed as India’s Most Trusted Dairy-Diversified (F&B) brand. It also holds its pride by being the only reigning brand in the Butter Sub-Category, bringing home ‘The taste of India’. Fogg (All India 67th Rank) leads in the Deo/Perfume Category followed by Axe and Wildstone. Sintex (All-India 214th Rank) leads as India’s Most Trusted Brand in the Manufacturing-Diversified Category. While Astral Pipes (All India 870th Rank) is the Most Trusted Brand in Pipes Category. Ajanta (All India 282th Rank) is a forerunner in the Home Care Category and correspondingly is the leader in the Clocks Sub-Category. Yet another brand from the region, Symphony (All-India 579th Rank) has been ranked as the Most Trusted Brand in the Coolers Sub–Category of the Durable list.

Gujarat’s love for food is reflected in the number of brands in the F&B Category. This has subsequently boosted the ratings of the Category and has made it the largest in Gujarat. Balaji (All India 124th Rank) is the Most Trusted brand in Packaged Snacks Category followed by Haldirams and Lays. Vadilal (All-India 277th Rank) ice cream is India’s Most Trusted ice cream brand and is followed by Havmor, Creambell among others.

“Gujarat brands often surprise giving national leaders. Its giant brand Amul though still a category leader, has slid down 29 ranks in the All India rank. Also Fogg as a brand is seen to rise steadily for the past four years. The pro-active and walk-the-talk approach of the region truly represents the future of India and epitomizes development in its complete strength.” said N. Chandramouli, CEO, TRA.

These revelations were a result of The Brand Trust Report, India Study – 2016, published by TRA (formerly Trust Research Advisory) a leading research organization dedicated to understanding and simplifying concepts related to Trust.

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 15 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report 2016:

The Brand Trust Report 2016 (ISBN: 978-81-920823-9-4), the sixth in the series, is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.

 GUJ-brands.jpg

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North India Trust Verdict: Samsung Mobiles ranks 1st, Sony 2nd, LG ranks 3rd

New Delhi, India, 4th March 2016: India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2016. Samsung Mobiles leads North as the Most Trusted Brand, followed by Sony ranking 2nd and LG 3rd in both All-India and North as well. Up by seven positions from its All-India ranking is Maruti Suzuki as North India’s 4th Most Trusted brand. Dell secures North India’s 5th position (up by 3 ranks from All-India) and Nokia is at 6th rank, down two places from its All-India rank. Bajaj at 7th in the North secures its All-India position and Puma at 8th position is up by 12 ranks from All-India. Tata at 9th in North falls down by 4 positions from its All-India rank and Apple at North India 10th is up six places as compared to All-India ranks.  Also Delhi-based brands lead in 20 out of 47 super categories listed in The Brand Trust Report.

The Brand Trust Report, the sixth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 18000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 6 million datapoints and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14000/-. The North zone cities include Delhi, Chandigarh, Lucknow, Jaipur and Indore, covering nearly 24% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “This year Delhi-based brands have fared poorly in the North zone with only Lava and Intex showing an improvement from last year’s rankings. Brands like MDH, Haldiram, Bikano, Usha Fans have seen a drastic fall in their ranks. Another five Delhi-based brands namely Bikaji, Chokhi Dhani, Maxima Watches, Jindal Steel and Bikanervala have made an exit from North India’s 100 Most Trusted Brands.”

The North zone features some new faces as category leaders; Bajaj replaces Tata (Diversified), Maruti Suzuki replaces Honda (Automobile), HDFC Bank replaces ICICI (BFSI), Olx.in replaces Google (Internet) and Arrow replaces Raymond (Apparel), he added.

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report 2016:

The Brand Trust Report 2016 (ISBN: 978-81-920823-9-4), the sixth in the series, is the result of a primary research based on the proprietary 61-Attributes of the Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.

For further media information, please contact:

Isha Ravi – 9871713237

Aswati Nair – 8527682365

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South India’s Most Trusted Brands – Samsung Mobiles and Sony – Echo Countrywide Rankings

Bangalore, India, 3rd March 2016: India’s most awaited and rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2016. Samsung Mobiles leads South as the Most Trusted Brand as well as All-India rank, followed by Sony which secures 2nd rank sustaining its rank from All-India rank. Nokia ranks 3rd in South up one place from the All-India rank. LG is South India’s 4th Most Trusted brand, down one place and Tata secures South India’s 5th position, steady at the 5th in the All-India rank and Boost is the 6th Most Trusted Southern brand improving its rank by moving up 41 places from its All-India rank. Lava is at the 7th position, up 25 places and Dell at 8th position is maintaining its position from its All-India rank. Airtel is at 9th in the South up by four places and Honda is at 10th in the South India down by four ranks as compared to All-India ranking. Last year the five Most Trusted South India brands LG, Sony, Samsung Mobiles, Dell and HP.

A comparison of the top 20 in each zone shows small differences. However, as we study the entire group of 100 brands these differences across zones become stark. South India has shown its unique preference for 15 brands featured in South zone’s 100 Most Trusted Brands, which are not seen in the 100 Most Trusted of the other three zones. These include – All Out, Lipton, iBall, Dish TV, Good Knight, Oral B, Vim, Mirinda, Bournvita, Iodex, Facebook, Glucon D, Rexona, Olay and Wheel.

The Brand Trust Report, the sixth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA. This year’s study involved 18000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 6 million datapoints and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14000/-.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “A distinctive trend has been detected in the rankings of South India which shows a minor deviation in comparison to the All-India line. South India’s top 100 brands are almost congruent with India’s 100 Most Trusted Brands. Of the 100 south zone brands, only 29 brands were not listed in the India’s 100 Most Trusted Brands. Except for a few category leaders, the distribution of brands across categories of both the South zone’s top 100 and the country’s top 100 brands are almost the same. A few brands that featured in the South zone list and topped their categories are Arrow (Apparel); HDFC bank (BFSI), Boost (F&B), Yahoo (Internet), Sonata (Personal Accessories).”

Among India’s 1000 Most Trusted brands, 267 categories were listed. The categories with the maximum brands were Food & Beverage represented by 152 brands, FMCG represented by 128 brands, Automobile represented by 72 brands and Personal Accessories represented by 52 brands.

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 15 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report 2016:

The Brand Trust Report 2016 (ISBN: 978-81-920823-9-4), the sixth in the series, is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.

For further media information, please contact:

Selvan.T- 8904376457

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East India Trust Verdict: Samsung Mobiles ranks 1st, Sony 2nd, LG ranks 3rd

Kolkata, India, 3rd March, 2016: India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, a comparison of the trust held in brands, has been released for 2016. Samsung Mobiles leads East India as the Most Trusted Brand followed by Sony, LG ranks 3rd and Nokia 4th in the East. These four brands also lead the All-India rankings. The 5th position is held by Fever 104 FM which has leaped a whopping 151 ranks from its All India Listings. Honda secures East India’s 6th position and Titan is East India’s 7th Most Trusted Brand, up 23 places from its All-India rank. Bajaj at 8th is down one place from its All-India position and Hindustan Times, on 9th position, is up 103 places and Hero Motocorp is ranked 10th in the East.

Of the 41 East based companies in this year’s report, 24 brands have fallen in their All-India rankings. Some of these brands are ITC (Diversified), Berger Paints (Paints), Classmate (Notebooks), Emami (FMCG-Diversified), Boroline (Bath/Beauty), Keo Karpin Hair oil (Haircare).

The Brand Trust Report, the sixth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 18000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 6 million datapoints and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14000/-. The East zone cities include Kolkata and Guwahati covering nearly 17% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Homegrown brand La Opala is a new entrant in the report along with Birla Cement which is also the leader in the Manufacturing category. Though the brands have fallen drastically in their overall ranking a few brands like IFB (Kitchen Appliances), Classmate (Notebooks) and Exide (Auto – Batteries) are leaders in their respective categories. The highest number of brands in the East is from the Bath/Beauty category with five brands – Boroline, Boroplus, Vivel, Fiama Di Wills and Fair & Handsome. It is followed by three brands each from the Biscuit-Diversified and the Jewelry categories.”

Among India’s 1000 Most Trusted brands, 267 categories were listed. The categories with the maximum brands were Food & Beverage represented by 152 brands, FMCG represented by 128 brands, Automobile represented by 72 brands and Personal Accessories represented by 52 brands.

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 15 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report 2016:

The Brand Trust Report 2016 (ISBN: 978-81-920823-9-4), the sixth in the series, is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.

 For further media information, please contact:

Sruti Thakur – 9830219791

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Samsung Mobiles is India’s Most Trusted Brand; Sony ranks 2nd, LG is 3rd

Mumbai, India, 2nd March 2016: India’s much awaited trust decoder, The Brand Trust Report 2016, a study measuring the primary attributes of trust held in brands has been released. Samsung Mobiles has been ranked as India’s Most Trusted Brand of 2016. From the consumer electronics segment, Sony has emerged as India’s 2nd Most Trusted Brand. LG is the 3rd Most Trusted (fallen down two ranks from 2015), followed by Nokia ranked 4th and Tata is ranked 5th (replacing each other’s rank from the previous year). The 6th position is held by the automobile giant Honda (up one rank over last year) followed by India’s very own Bajaj from the diversified category. Dell and Godrej maintain their 8th and 9th position for the second year running followed by ICICI (up by 38 ranks over 2015) at the 10th position from the BFSI category. The report is launched annually by TRA (formerly Trust Research Advisory), a sister company of the Comniscient Group, a diversified communications group.

The Brand Trust Report, the sixth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA. This year’s study involved 18000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 6 million datapoints and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14000/-.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Samsung Mobiles is India’s Most Trusted Brand of 2016 as a result of its constant efforts in bringing consumer value through conscious pricing, great quality and exquisite designs. Samsung Mobiles’ strategy of focusing on the core intangibles of its brand is evident from its climb to leadership in BTR 2016. Trust is the sole connector between a brand and a consumer and it is important for every brand to analyze its Trust Quotient very closely.”

Among India’s 1000 Most Trusted brands, 267 categories were listed. The categories with the maximum brands were Food & Beverage represented by 152 brands, FMCG represented by 128 brands, Automobile represented by 72 brands and Personal Accessories represented by 52 brands.

“Some of the important category leaders in Trust are ICICI (BFSI), Oxford (Education), Bharatgas (Energy), Dove (FMCG), Pepsi (F&B), Dabur (Healthcare), Google (Internet), Prestige (Kitchencare), Birla Cement (Manufacturing), Puma (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and SpiceJet (Transportation).”, Chandramouli added.

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 15 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report 2016:

The Brand Trust Report 2016 (ISBN: 978-81-920823-9-4), the sixth in the series, is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.

For further media information, please contact:

Dheeraj Mishra – 9833643101

 

 

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