About Trust Research Advisory

Trust Research Advisory, a leading research agency on Trust , has completed its Brand Trust survey in India for 2010.  This syndicated research has been done with 2300 respondents, yielding 1 million data points and 16000 unique brands from 9 cities. This study has targeted the ‘influencers’ in the corporate category, mapping Brand Trust to a proprietary matrix containing 61 primary components of Trust.

Understanding Trust as an entity which can only be derived, we started to plot the 61-primary components which in turn help us create a metric for Brand Trust. This quest for knowledge has helped us create an universal index for Trust, being able to measure it, analyze it and, therefore, also build it.

The outcome of this study is being published as The Brand Trust Report, India Study. For enquiries please write to queries@trustadvisory.info


Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s