The largest private bank in the country, ICICI Bank has left behind the leader in the industry when it comes to Trust quotient in East India. SBI is at second spot trailing well behind ICICI Bank. HDFC does well to turn up third while Kotak, Axis Bank and HSBC follow.
Interestingly, many other nationalised banks have not been able to make the cut.
The outcome of this study is being published as The Brand Trust Report, India Study. For enquiries please write to firstname.lastname@example.org