Information has become as necessary as food and clothing, and today’s staple of news has moved from the traditional to multi-channeled and instantaneous sources. Despite this, well established print and TV news continue to grow as major sources of news information. This is probably because the traditional media are non-intrusive, convenient and habit forming, making readers and viewers quite glued to them once used to the source.
The role of the ‘skeptic media’ as a true watchdog of society requires that the trust placed in the source is paramount. But there are only 6 news media brands featured among the top 300 Most Trusted Brands of India(with the most trusted media brand being The Times of India, ranked far down at 151). Aaj Tak, the Hindi news channel from India Today group, is the second most trusted media with NDTV, DNA and India Today at 3rd, 4th and 5th position on Brand Trust respectively.
Anandbazar Patrika is a surprise entrant, and with only a regional presence makes an entry with an All India Brand Trust Rank of 298.