Among Personal Accessories, Titan leads across three zones, with the exception of North, where Reebok has the second highest zonal Brand Trust Index. Though a visual comparison of the graph shows a higher Trust for personal accessories brands in the North, in actual, the East has the highest average of Tust index for this category. This is followed closely by North. The trust index for Personal Accessories in South is almost at twice the index of west, showing different priorities for the western zone. Eat once again shows aberrant behavior and three brands which feature in all other zones are absent here(Puma, Lee and, Sonata).