Beyond Trust

Building trust makes good business sense. One does not need to have a reason to create and maintain Trust. Everything positive is almost magnetically attracted to anything that is trusted. Brands which are highly trusted gain fiercely loyal ‘owners’ (the customers and the influencers), those who will protect the brand at any cost, sometimes even at the cost of the brand custodians.

It is difficult to perceive trust, but its absence is easily visible. The trick, although is to maintain and grow the trust quotient without ever having to undergo the excruciating pain of trust deficit.

Building trust makes good business sense. One does not need to have a reason to create and maintain Trust. Everything positive is almost magnetically attracted to anything that is trusted. But having gone through this report, the reader will know that it is more than just a ‘magnetic’ attraction. Brands which are highly trusted gain fiercely loyal ‘owners’ (the customers and the influencers), those who will protect the brand at any cost, sometimes even at the cost of the brand custodians.

It is difficult to perceive trust, but its absence is easily visible. The trick, although is to maintain and grow the trust quotient without ever having to undergo the excruciating pain of trust deficit.

What beyond Brand Trust? Actually everything. Brand Trust is only one perspective of trust, and is only the beginning. The theory of Brand Trust is equally valid for any other context of trust, whatever or whoever be the object (or Trustee).

The trust measurement tool (explained in the Brand Trust Report) also becomes a very handy ‘template’ for building relevant and effective strategies that give results that are simple, measurable, relevant and trackable over time. Since trust is dynamic, a regular tracking of trust, not only allows a measurement of trust, but also allows a measure to gauge the impact of Communication & Action strategies suggested after their implementation. This allows the Trust Matrix solutions to be custom-fitted to each organization it is being used for.  After all, every behavioural science tool needs some fine-tuning.

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