Bangalore votes city-bred brands among most trusted
Bangalore, India, 18th January 2012: The Brand Trust ReportTM is out, India’s 3 most trusted brands are Nokia, Tata and LG in that order. But Bangalore has its own ideas and it turns the All India list completely topsy-turvy. The city has ranked Tata as the Most Trusted Brand, Sony is 2nd, and Infosys, the city’s pride, is ranked the 3rd Most Trusted Brand by the tech-hub of the world. Bangalore has a significant number of city bred brands in ranked at top – Titan is ranked 6th and Hewlett Packard 12th, Puma is 24th, Toyota is at 25th rank and Dell is rated the 27th Most Trusted Brand. The findings were a part of a study by Trust Research Advisory (a Comniscient Group Company) titled, The Brand Trust ReportTM, India Study, 2012, which has ranked 17000 unique brands on the basis of ‘trust’. N. Chandramouli, CEO, Trust Research Advisory, elaborated on the reasons why Bangalore had shown such a marked difference and said, “The Brand Trust ReportTM ranks brands Trust which can be a proxy for all brands’ experiences. The distinctive regional preferences become starkly visible because we measure Trust on a detailed matrix of 61 components, which allows us to closely measure the tactile, vicarious and the perceived aspects of every brand. This intricate model has allowed us to see all the subtle differences in brands by region, city, gender, and other demographics.” This study was from 2718 ‘influencer’ respondents, of which the Bangalore verdict was been taken from 439 respondents constituting 16% of the All-India survey which panned 15 Indian cities. The South Zone of the study was conducted in Bangalore, Chennai, Hyderabad, Kochi, and Coimbatore which had 782 (or 29%) of the total respondents. S. D. Shibulal, CEO & MD, Infosys is quoted in the report, “Infosys has always led from the front and we have many firsts to our credit. Over our three decades of existence, we’ve evolved into a brand that is synonymous with the highest levels of fairness, integrity and ethical behaviour. These have reinforced the fact that we uphold the interests of all our stakeholders, and this in turn has enabled us to gain their trust”. The Brand Trust Report, India Study, 2012, priced at Rs. 10000 (Rupees Ten Thousand Only), is available across major book stores, online book stores and TRA offices.
About Trust Research Advisory: Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.
About The Brand Trust Report, India Study, 2012: The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. The BTR lists India’s 1000 Most Trusted Brands nationally. In this, 22 are listed in the Personalities category, and this list is led by Anna Hazare who has surged gaining the nation’s trust ahead of popular personalities like Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan featuring in that order. Among business personalities Ratan Tata is the Most Trusted, followed by Vijay Mallya, Bill Gates and Steve Jobs. Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.