PVR most trusted in entertainment; Salman ranks second.

Six cinema display brands, seven cinema personalities make it to India’s 1000 most trusted.

India, 30th January 2012: If the fact that India produces the largest number of movies annually and has the highest number of watchers has any meaning, it is this. India loves its movies. It is only natural that India votes 16 cinema related brands among its most trusted 1000. The most trusted entertainment brand among the list of 16 is PVR Cinemas, followed by popular actor Salman Khan who ranks second. This revelation was a part of a research published by Trust Research Advisory (TRA) titled ‘The Brand Trust ReportTM, India Study, 2012’. The report is based on the proprietary 61-component Trust Matrix of TRA. The research collected 2 million datapoints through 12000 hours of fieldwork and is dedicated to analyzing and measuring the trust placed on brands by 2718 influencers across 15 cities.

The list contains six cinema display brands, seven cinema personalities (including one singer), two cinema production brands and one brand predominantly into music. Elaborating on the  findings, N. Chandramouli, CEO, Trust Research Advisory said, “Cinema is a make-believe medium, but it also has a larger-than-life aspect of belief in it. World over, citizens’ trust on actors is evident from the second career in politics that many actors take up. However, it must be kept in mind that trust is a dynamic entity, which sees sharper responses among personalities than among anything else. Here, the trust fall can be steeper than the rise.”

The Brand Trust ReportTM is priced at Rs. 10,000/- and is available in major stores and at the offices of Trust Research Advisory.

 

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

 

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

 

Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

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