Brand Analytics

Competitive Intelligence Report

Competitive Intelligence (CI report) is mined from the data-points collected in the research that takes place for both the Brand Trust Report and India’s Most Attractive Brands. Until recently it was purely done on the foundations of Trust however now it had evolved to also include Brand Attractiveness as an important measure of where the brand stands in comparison to its competitor.

Since the report is mined from 16 cities and had an extensive number of data points it is, if well implemented, an extremely potent marketing tool that can help in correctly allocating the advertising resource to better impact the brands intended target audience. The report is also customized to provide deep insight and allow quick interpretation. Since the data has been collected over the years, it also provides an insight on trends and therefore can be provide remedial measures for a brand by mapping a potential trajectory the brands perception in the consumer’s mind. As well as highlight marketing strategies that may or may not have worked favourably in the past.

This report is made available in a presentation format which is designed to understand, use and apply strategy insight. The customized report will be made available to the brand in 7 working days of placing the order and receipt of payment.

The CI report includes and over all analysis of the industry, then clearly showcases where the brand stands in context to the category, the competitors and according to the zones. Further a brand wise comparison, analysis behaviour wise and according to demographics, as well as that strategic deconstruction of where the brand stands on each of the attributes of Trust & Attractiveness. Brands like Godrej are currently using the CI Report (on trust) as a part of their strategies.

The following video helps to understand the concept further :

http://www.youtube.com/watch?v=qiWNN5Y7Rq4

To view the demo version of C I Report you may click on the following link:

http://www.trustadvisory.info/pdf/C%20I%20Report%20Demo.pdf

Introspective Intervention

foundation

The Introspective Intervention is a brand specific analysis through the application of TRA’s Matrices to targeted stakeholders of the brand. The report is a client-specific primary research conducted for the brand initiating the study along with its key competition on the basis of the 61-attributes of Brand Trust and the 36 traits of Brand Attractiveness.

So far, few brands assigned TRA to study their brand specifically on Brand Trust attributes doing a primary research among their stakeholders and this has given them an introspective view to give a better view of their brand’s horizon.

The Introspective Intervention is a brand specific analysis through the application of TRA’s Matrices to targeted stakeholders of the brand. Getting Trust insights for the brand gives it the ability to act with greater confidence and also to eliminate paradigm blindness – a predicament that brands get afflicted with often.

Now the parameters for Brand Attractiveness are also included, this makes the Introspective Intervention an even deeper analysis of the bands health in the minds of the key stake holders.

To view the demo version of Introspective Intervention you may click on the following link:

http://www.trustadvisory.info/pdf/Introspective%20Intervention%20Demo.pdf

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