Category Archives: Bank

LG is South India’s Most Trusted Brand followed by Sony & Samsung Mobiles Aachi Masala, Aavin Milk, MTR and Mercedes Benz Gain Higher Trust in Region

Chennai, India, 26th February  2015 : India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. LG leads South as the Most Trusted Brand as well as All-India rank, followed by Sony which secures 2nd rank in South up from one place from All-India rank. Samsung mobiles ranks 3rd in South, down one place from its All-India rank. Dell is South India’s 4th Most Trusted brand, up four places and Hewlett Packard secures South India’s 5th position, up five places from All-India rank and Apple is at South India’s 6th position up seven places from its All-India rank. Bata is at 7th in the South is up four places and Bajaj at 8th position is down by two places from its All-India rank, Axe is the 9th Most Trusted Southern brand, improving its national ranks by  nineteenth places and Nokia is at 10th in the South India down by five places as compared to All-India ranks. Last year the 5 Most Trusted South India brands Samsung, Sony, Nokia, Hero Motocorp and LG.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-. The South zone cities include Chennai, Bangalore, Hyderabad, Cochin and Coimbatore covering nearly 26.17% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “South India’s preferences have always been distinct and do not tow the All-India line. While a comparison of the top 50 in the zone shows small differences, these differences become stark as we study the entire group of 500 brands.” Also, Chennai has shown its unique preference with 15 brands namely Aachi Masala, Amazon, Aavin Milk, MTR, Mercedes Benz, Hamam, Santoor, Close up, Tata Docomo, TCS, Wipro, Fila, Vatika, Eva and Microsoft features in 100 Most Trusted of South India are not seen in the 100 Most Trusted of the other three zones, he also said.

Across India, some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 About TRA (formerly Trust Research Advisory):

 TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

Hindu Business Line Chennai

The Hindu Business Line, Chennai

 

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Filed under Automobile, Bank, BFSI Sector, Brand Trust, Entertainment, Healthcare Sector, mobile phone, Technology, Trust, Uncategorized

LG is India’s Most Trusted Brand, Samsung Mobiles ranks 2nd, Sony is 3rd

Top 20_2015

Top 20 Most Trusted Brands of India

 

Mumbai, India, 24th February 2015: India’s much waited brand barometer, The Brand Trust Report, India Study, a study comparing ‘trust’ held in brands, for 2015 has been released. LG has been ranked as India’s Most Trusted brand in the study this year. The brand was ranked 4th in BTR 2014, 10th in BTR 2013, 3rd in BTR 2012 and 4th in BTR 2011, showing a consistent trust legacy. Samsung Mobiles is ranked India’s 2nd Most Trusted Brand, up 377 ranks over the previous year. Sony is the 3rd Most Trusted, followed by Tata ranked 4th (both are down one rank from last year) and Nokia is ranked 5th maintaining its rank of last year. India’s 6th Most Trusted Brand is Bajaj which has gained forty ranks over 2014 and Honda is ranked 7th Most Trusted gaining one rank over last year. Dell is India’s 8th Most Trusted Brand rising 46 ranks over the previous year, Godrej is India’s 9th Most Trusted (up seven ranks over 2014) and Hewlett Packard is the 10th Most Trusted in 2015. The report is launched annually by TRA (formerly Trust Research Advisory), a company of the Comniscient Group, a diversified communications group.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “LG being India’s Most Trusted brand in 2015 is a result of the brand’s tireless focus on providing consumer value. Further they have understood the Indian mindset very well and have connected to the consumers. Trust is the most important connection between a brand and its stakeholders and it is important for every brand to analyze its Trust Quotient very closely.”

Among India’s 1000 Most Trusted brands 270 categories were listed. The categories with the maximum brands were Food & Beverage represented by 185 brands, FMCG represented by 150 brands, Automobile represented by 67 brands and Personal Accessories represented by 59 brands.

Some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

 For further media information, please contact:

Dheeraj Mishra : 9833643101

Jinal Mehta : 9870893192

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Filed under Automobile, Bank, BFSI Sector, Brand Trust, Entertainment, Healthcare Sector, mobile phone, Technology, Trust, Uncategorized

Banking on ‘Trust’

Banks survive on Trust, on the primary promise of safety of the money invested, and the secondary promise of good returns. The Indian banking system is financially stable and has been quite resilient to the recent shocks felt by the world. So much so that 20 Indian banks have been included in the Brand Finance® Global Banking 500 with a total brand value of US$ 13 billion.

From a large list of India’s 96 scheduled commercial banks, 27 public sector banks, 31 private banks and 38 foreign banks, the 300 most trusted brands of the Brand Trust Report study includes 10. State Bank of India leads the list of Indian banks with an All India Brand Trust rank of 11 and ICICI follows closely behind at rank 15. Just to note,  7 of the banks in the most trusted list have a wide stakeholder base as they are well-traded, publicly listed companies.

When we compare banks on the Brand Trust Composites, the two most important ones for this sector are Credibility, and Sincerity. Trust, which is slowly and pains takingly gained, always faces the danger of getting eroded if there is any loss to these two important composites. India’s expected growth of 9% is actually fuelled by a robust and well balanced bank-led financing system under RBI’s (which itself ranked 161 on the Brand Trust list) guidance.

These visible Composites apart, one of the less visible Composites that can make a very large difference to the Brand Trust of this category is Enthusiasm, which directly implies confidence and proactive response, and these are very important when dealing with money.

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Filed under Bank, Brand Trust, Trust