Category Archives: mobile phone

LG is India’s Most Trusted Brand, Samsung Mobiles ranks 2nd, Sony is 3rd

Top 20_2015

Top 20 Most Trusted Brands of India


Mumbai, India, 24th February 2015: India’s much waited brand barometer, The Brand Trust Report, India Study, a study comparing ‘trust’ held in brands, for 2015 has been released. LG has been ranked as India’s Most Trusted brand in the study this year. The brand was ranked 4th in BTR 2014, 10th in BTR 2013, 3rd in BTR 2012 and 4th in BTR 2011, showing a consistent trust legacy. Samsung Mobiles is ranked India’s 2nd Most Trusted Brand, up 377 ranks over the previous year. Sony is the 3rd Most Trusted, followed by Tata ranked 4th (both are down one rank from last year) and Nokia is ranked 5th maintaining its rank of last year. India’s 6th Most Trusted Brand is Bajaj which has gained forty ranks over 2014 and Honda is ranked 7th Most Trusted gaining one rank over last year. Dell is India’s 8th Most Trusted Brand rising 46 ranks over the previous year, Godrej is India’s 9th Most Trusted (up seven ranks over 2014) and Hewlett Packard is the 10th Most Trusted in 2015. The report is launched annually by TRA (formerly Trust Research Advisory), a company of the Comniscient Group, a diversified communications group.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “LG being India’s Most Trusted brand in 2015 is a result of the brand’s tireless focus on providing consumer value. Further they have understood the Indian mindset very well and have connected to the consumers. Trust is the most important connection between a brand and its stakeholders and it is important for every brand to analyze its Trust Quotient very closely.”

Among India’s 1000 Most Trusted brands 270 categories were listed. The categories with the maximum brands were Food & Beverage represented by 185 brands, FMCG represented by 150 brands, Automobile represented by 67 brands and Personal Accessories represented by 59 brands.

Some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).


About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

 For further media information, please contact:

Dheeraj Mishra : 9833643101

Jinal Mehta : 9870893192

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Filed under Automobile, Bank, BFSI Sector, Brand Trust, Entertainment, Healthcare Sector, mobile phone, Technology, Trust, Uncategorized

Is Nokia the leader in India?

The new technology and the new trends have been a main point of attraction for the youth of any country. Specially when it comes to gadgets like mobile phones, laptops etc. The Brand Trust Report 2010 has declared Nokia as the most trusted brand in India. The basis of this has been the survey conducted in 9 cities with over 16,000 brands. 

In a recent discussion online, people have their views to share and this leads to prove that in spite of  new technology coming in, Nokia still remains the first choice of majority of Indians.


The discussion might have ended here but the comments above highlights the fact that people may look for latest technology in their gadget but the trust in Nokia stays.

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Filed under Brand Trust, mobile phone, Technology, Trust

Making the right call

Ask any person about the three most essential things in his or her life today, and a mobile phone brand name is most likely to come up. Mobile phones have become an indispensable part of modern life.  At the most basic level, these phones are devices to communicate, but there are many who can lead an exciting life with no other device but a mobile phone. The mobile phone has become a single device for communication, information, entertainment, personal assistant, clock/alarm, and even as a payment medium.

Having said the above, can there be any doubt as to where this essential gadget of modern times will feature in Category Trust Rank?

Mobile Phones as a category are ranked second among all categories. Nokia, the most trusted Brand of India, leads the other 8 in the category by a very significant margin, and also lends weight to the category overall.

Each mobile phone brand is unique and different in its features, and learning curves for different phone brands are high. Accordingly, the user’s comfort or ‘stickiness’ with a mobile phone brand is also correspondingly high, and therefore results in high resistance to change in phone brands. A comparison with the Brand Trust Composites will show overlaps for this category with two main aspects, Outward Appearance and Shared Interests, and noticeably, the successful brands typically communicate using these platforms.

Now, take into account some facts.  Firstly, 130 million mobile phones sold just in 2009. Add to this, the newly added mobile subscriber base each year, and the 18 month obsolescence of phones, and the total will add up to more than a few phones.

With growth comes some collateral damage. With an increasing number of phones being discarded as m-waste, and the growing concerns of environmental sustainability, one more important composite will significantly impact this category’s Brand Trust in the very near future. The mobile phone brands that take their Corporate Altruism seriously, especially with specific relevance to the impact of m-waste on the environment, will stand to gain the most Brand Trust.

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Filed under Brand Trust, mobile phone, Trust