Category Archives: Trust

East India Trust Verdict: Samsung Mobiles ranks first, Sony 2nd, Nokia ranks 3rd Boroline, Emami, ITC, and Khadims Gain Higher Trust in Region

Kolkata, India, 26th February, 2015 : India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. Samsung Mobiles leads East as the Most Trusted Brand followed by Sony both brands have moved up one place from All-India rank. Nokia ranks 3rd in East, up two places from All-India rank. LG is East India’s 4th Most Trusted Brand, down three places from its All-India rank. Lakme secures East India’s 5th position improving its national rank by twenty places and Britannia is East India 6th Most Trusted Brand up twenty places from its All-India rank. Godrej at 7th in the East is up two places from its All-India position and Colgate at 8th position is up fourteen places, Dettol at 9th in East betters its All-India rank by eighteen slots and Amul at East India’s 10th is up two places as compared to All-India ranks. Last year the 5 Most Trusted East India brands were Samsung, Sony, Tata, Nokia and LG.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-. The East zone cities include Kolkata and Guwahati covering nearly 17% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “There has been an encouraging trend that we notice in this year’s Brand Trust Report 2015 as far as companies based out of West Bengal are concerned. A number of products like Keo Karpin Hair oil – a regular name in Bengali household from Dey’s Medical Company is a surprise direct entry and nationally positioned at 618th along with Century Plywood ranked at 336th and Anjali Jewellers at 556th.” Also a number of homegrown brands like ITC (All-India rank 34th), Boroline – another popular Bengali household name (All-India rank 81st), Emami (All-India rank 116th) Bisk Firm (All-India rank 276th ) are slowly gaining a strong foothold in the rest of Indian markets and have gained Trust as compared to Brand Trust Report 2014. The other significant brands from Eastern region who have been recognized for their ‘trust’ factor in the BTR 2015 include Turtle, Kutchina, Khadims, Linc Pens, Berger Paints , Keyaseth Spa, Dunlop(Tyre),Raja Biscuits, Rupa Frontline, he added.

Across India, some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

 

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Filed under Automobile, Bank, BFSI Sector, Brand Trust, Entertainment, Healthcare Sector, mobile phone, Technology, Trust

LG is South India’s Most Trusted Brand followed by Sony & Samsung Mobiles Aachi Masala, Aavin Milk, MTR and Mercedes Benz Gain Higher Trust in Region

Chennai, India, 26th February  2015 : India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. LG leads South as the Most Trusted Brand as well as All-India rank, followed by Sony which secures 2nd rank in South up from one place from All-India rank. Samsung mobiles ranks 3rd in South, down one place from its All-India rank. Dell is South India’s 4th Most Trusted brand, up four places and Hewlett Packard secures South India’s 5th position, up five places from All-India rank and Apple is at South India’s 6th position up seven places from its All-India rank. Bata is at 7th in the South is up four places and Bajaj at 8th position is down by two places from its All-India rank, Axe is the 9th Most Trusted Southern brand, improving its national ranks by  nineteenth places and Nokia is at 10th in the South India down by five places as compared to All-India ranks. Last year the 5 Most Trusted South India brands Samsung, Sony, Nokia, Hero Motocorp and LG.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-. The South zone cities include Chennai, Bangalore, Hyderabad, Cochin and Coimbatore covering nearly 26.17% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “South India’s preferences have always been distinct and do not tow the All-India line. While a comparison of the top 50 in the zone shows small differences, these differences become stark as we study the entire group of 500 brands.” Also, Chennai has shown its unique preference with 15 brands namely Aachi Masala, Amazon, Aavin Milk, MTR, Mercedes Benz, Hamam, Santoor, Close up, Tata Docomo, TCS, Wipro, Fila, Vatika, Eva and Microsoft features in 100 Most Trusted of South India are not seen in the 100 Most Trusted of the other three zones, he also said.

Across India, some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 About TRA (formerly Trust Research Advisory):

 TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

Hindu Business Line Chennai

The Hindu Business Line, Chennai

 

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Filed under Automobile, Bank, BFSI Sector, Brand Trust, Entertainment, Healthcare Sector, mobile phone, Technology, Trust, Uncategorized

LG is India’s Most Trusted Brand, Samsung Mobiles ranks 2nd, Sony is 3rd

Top 20_2015

Top 20 Most Trusted Brands of India

 

Mumbai, India, 24th February 2015: India’s much waited brand barometer, The Brand Trust Report, India Study, a study comparing ‘trust’ held in brands, for 2015 has been released. LG has been ranked as India’s Most Trusted brand in the study this year. The brand was ranked 4th in BTR 2014, 10th in BTR 2013, 3rd in BTR 2012 and 4th in BTR 2011, showing a consistent trust legacy. Samsung Mobiles is ranked India’s 2nd Most Trusted Brand, up 377 ranks over the previous year. Sony is the 3rd Most Trusted, followed by Tata ranked 4th (both are down one rank from last year) and Nokia is ranked 5th maintaining its rank of last year. India’s 6th Most Trusted Brand is Bajaj which has gained forty ranks over 2014 and Honda is ranked 7th Most Trusted gaining one rank over last year. Dell is India’s 8th Most Trusted Brand rising 46 ranks over the previous year, Godrej is India’s 9th Most Trusted (up seven ranks over 2014) and Hewlett Packard is the 10th Most Trusted in 2015. The report is launched annually by TRA (formerly Trust Research Advisory), a company of the Comniscient Group, a diversified communications group.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “LG being India’s Most Trusted brand in 2015 is a result of the brand’s tireless focus on providing consumer value. Further they have understood the Indian mindset very well and have connected to the consumers. Trust is the most important connection between a brand and its stakeholders and it is important for every brand to analyze its Trust Quotient very closely.”

Among India’s 1000 Most Trusted brands 270 categories were listed. The categories with the maximum brands were Food & Beverage represented by 185 brands, FMCG represented by 150 brands, Automobile represented by 67 brands and Personal Accessories represented by 59 brands.

Some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

 For further media information, please contact:

Dheeraj Mishra : 9833643101

Jinal Mehta : 9870893192

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Filed under Automobile, Bank, BFSI Sector, Brand Trust, Entertainment, Healthcare Sector, mobile phone, Technology, Trust, Uncategorized

Hewlett Packard is India’s Most Trusted Technology brand for second year in a row

Hewlett Packard (HP) has been ranked as India’s Most Trusted Technology brand a primary research conducted among 2718 influencer-respondents in 15 cities.

Trust Research Advisory
India, 16th April 2012: Hewlett Packard (HP) has been ranked as India’s Most Trusted Technology brand for the second year in a row, in a primary research conducted among 2718 influencer-respondents in 15 cities across India through which 17,000 unique brands were ranked on Trust. The research findings were conducted by Trust Research Advisory (TRA), and published in The Brand Trust Report, India Study, 2012 which lists India’s 1000 Most Trusted Brands. The study is conducted on TRA’s proprietary Trust Matrix and studies 61 ingredients of Trust.
With 43 brand entries among India’s 1,000 Most Trusted Brands, Technology ranks as the fifth Most Trusted Category inIndia. HP is followed in second place by Dell and Apple follows as India’s third Most Trusted Technology Brand. Overall, this year Hewlett Packard was ranked as the 22nd Most Trusted Brand in India, up one rank from last year.
N. Chandramouli, CEO, Trust Research Advisory, said, “Trust is Business, and when businesses are so dependent on technology, it is important for it to be fully trusted before it gets accepted. For Hewlett Packard, being ranked as India’s Most Trusted Technology Brand for two consecutive years shows the deep relationship that the brand has with its audiences.”
The Brand Trust ReportTM is priced at Rs. 10,000/- and is available in major stores and at the offices of Trust Research Advisory.
The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

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Brand TrustTM to drive healthcare sector’s growth

India, 14th February 2012: Delivering health to India’s 1.2 billion people efficiently has always had many viewpoints, and in a healthcare deficient market like India almost every solution is useful. The sector may contribute 6% of the GDP, and be one of the largest employers in the country, but healthcare is much more than just a number. Insights on healthcare from ‘The Brand Trust ReportTM, India Study, 2012’ (BTR) researched and published by Trust Research Advisory (TRA) reveal its growth drivers to be based on Brand Trust. The study completed its research on the trust held in brands on the basis of its proprietary 61-component Trust MatrixTM. The healthcare sector features 40 brands among 1000 listed in the report. The research studied 17000 brands from 15 Indian cities.

N. Chandramouli, CEO, Trust Research Advisory, elaborated on the healthcare and trust connection and said, “Trust in healthcare is essential as healthcare depends on the intrinsic trust the service or product generates. So-much-so that the quality of cure is directly correlated with the trust it offers. In healthcare, brands have no option but to invest in building trust, and this directly accrues as product or service benefits. Brand TrustTM is a mix of several aspects that includes Security, Empathy, Sincerity, and Competence among others, and these trust ingredients are necessary to help improve the health of the patient.”

“The study of the healthcare sector reveals that the category evokes a low category trust. This is probably due to a lack of focus by these brands on the softer aspects. However, this sector is so sensitive to trust erosion, that the only sustainable way for brands is to sharply focus on Brand Trust  by building the three aspects of trust – Building capacity to trust, Showcase of Intent, and Competence”, Chandramouli added

Dabur, the world’s largest ayurvedic and natural health company, is India’s most trusted brand in the healthcare. This is followed by Johnson & Johnson ranked 2nd, Himalaya at 3rd and Ranbaxy ranked 4th. Among ayurveda brands, Dabur is followed by Himalaya, Ayur and Baidyanath. In the 6 brands that feature in the Balms sub-category, Vicks leads the list, followed by Moov and Iodex. Among the 14 pharmaceutical brands, Ranbaxy leads the list followed by Cipla, GSK and Lupin.  Ranbaxy has edged out Cipla which was last year’s most trusted in the pharma sub-sector.

The Brand Trust ReportTM is priced at Rs. 10,000/- and is available in major stores and at the offices of Trust Research Advisory.

To view the Healthcare Category-wise Rankings,  please visit the link below :

http://www.trustadvisory.info/listings_HealtCare.html

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LIC is most trusted BFSI brand. SBI tops banks sub-category.

ICICI gets two silvers: ICICI Bank & ICICI Pru Life stand 2nd among Banks and Insurance

India, 23rd January 2012: Life Insurance Corporation (LIC), the country’s biggest insurer, has also emerged as the country’s most trusted brand in the BFSI sector, as per the research conducted by The Brand Trust Report, India Study, 2012. LIC was ranked 8th among 17000 brands studied in the brand and the BFSI category had 70 brands listed. LIC leads the State Bank of India (SBI) ranked 2nd in the BFSI sector by 56% on the Brand Trust Index, Trust Research Advisory’s unique metric for measuring Brand Trust.

State Bank of India is also the Most Trusted Bank and at an All-India rank 19th. ICICI’s flagship brand, ICICI Bank ranked the 2nd most trusted bank in the country among 33 listed. Among insurance brands, ICICI Prudential Life was ranked 2nd after LIC. The Brand Trust Report, India Study, 2012 (BTR 2012), lists India’s 1000 Most Trusted Brands  and is the result of a comprehensive primary research conducted on 61-components of trust – a proprietary tool of Trust Research Advisory. The research is conducted with 2718 ‘influencer’ respondents from 15 cities, generating more than 2 million datapoints from 12000 hours of research.

Among the Banks sub-category, after SBI and ICICI Bank, HSBC comes 3rd, Axis Bank is 4th and IDBI Bank is ranked as the 5th most trusted bank in India. Among Insurance brands, after LIC and ICICI Prudential ranks 3rd, followed by Tata AIG at 4th and Bajaj Allianz ranks 5th most trusted insurance brand in India.

N. Chandramouli, CEO, Trust Research Advisory, marked this preference for State-owned brands in BFSI category and said, “Both LIC and SBI have ranked first and second in the BFSI sector for two years consecutively. Apart from the omnipresence of these two institutions, the sovereign backing is a clear advantage that helps generate greater trust. Two ICICI brands get the trust-vote of India and ICICI Prudential Life Insurance is the 2nd most trusted insurance brand, and ICICI Bank comes second among banks. What is significant is that ICICI Bank is only 18% behind SBI in terms in Brand Trust Index.”

Annexure 1 – Listing of the BFSI sector as per Brand Trust Index


About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

 

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

 

The BTR lists India’s 1000 Most Trusted Brands nationally. In this, 22 are listed in the Personalities category, and this list is led by Anna Hazare who has surged gaining the nation’s trust ahead of popular personalities like Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan featuring in that order. Among business personalities Ratan Tata is the Most Trusted, followed by Vijay Mallya, Bill Gates and Steve Jobs.

Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

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LG is the most trusted in Kolkata, followed by Sony and Adidas. Nokia down to 6th, Tata to 8th position in the Eastern Capital.

Adidas, Puma, Hewlett Packard & Onida make new entry in Kolkata’s 10 most trusted

 Kolkata, India, 20th January 2012: India has chosen – the much anticipated results of India’s Most Trusted Brands are out. Nokia and Tata have retained their first and second positions from last year as India’s top two Trusted Brands this year. Sony, the Japanese electronics leader, slipped to fifth position this year, outranked by the two aggressive Korean Chaebols, LG at 3rd position and Samsung at 4th position. The Brand Trust Report, India Study, 2012 (BTR 2012), lists India’s 1000 Most Trusted Brands and was launched in the city today. The report, the result of a comprehensive primary research conducted on 61-components of trust – a proprietary tool of Trust Research Advisory. The research is conducted with 2718 ‘influencer’ respondents from 15 cities, generating more than 2 million data-points from 12000 hours of research.

However, Kolkata has proved that it has a unique mind of its own with five new entrants into the city’s trusted list. LG emerges as Kolkata’s most trusted brand. This is followed by Sony ranked 2nd and Adidas as the city’s 3rd most trusted brand. Samsung at 4th rank is closely followed by Puma which makes a new entry at 5th position in Kolkata’s trust list. The most trusted brand across India, Nokia, is pushed down to 6th rank in Kolkata, and three new brands make an entry Hewlett Packard 7th, Onida  at 9th. BMW makes a surprise entry as the 10th most trusted brand of the city, showing the growing aspirations of Kolkata.

The city’s trust on Tata, the pride of the East, has taken a significant beating and the brand has been rated as the 8th most trusted brand in Kolkata. N. Chandramouli, CEO, Trust Research Advisory commented on this finding and said, “The only explanation for Tata’s trust dip seems to be that Kolkata’s citizenry may have been significantly affected after Nano’s departure from West Bengal.”

N. Chandramouli, CEO, Trust Research Advisory, elaborated the Chennai difference and said, “The Brand Trust ReportTM ranks brands Trust which can be a proxy for all brands’ experiences. India is a mosaic and South and North, East and West are as different as chutney is to cheddar. This study also shows that Kolkata’s preferences, nuances and cultural perceptions are extremely different from the rest of the country. When brands seek to reach out to stakeholders in India, to succeed they must address these vastly different regional preferences and choices.”

Of the 2718 respondents in 15 cities across India, Kolkata had 298 (11%) respondents. The other cities that were targeted in this study include Mumbai, Delhi, Chennai, Ahmedabad, Chandigarh, Bangalore, Pune, Lucknow, Hyderabad, Nagpur, Jaipur, Kochi, Indore, and Coimbatore. All respondents were from the SEC-A segment.

The Brand Trust Report, India Study, 2012, priced at Rs. 10000 (Rupees Ten Thousand Only), is available across major book stores, online book stores and TRA offices.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

 

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

 

The BTR lists India’s 1000 Most Trusted Brands nationally. In this, 22 are listed in the Personalities category, and this list is led by Anna Hazare who has surged gaining the nation’s trust ahead of popular personalities like Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan featuring in that order. Among business personalities Ratan Tata is the Most Trusted, followed by Vijay Mallya, Bill Gates and Steve Jobs.

Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

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