Sonalika, Verka, Swaraj Mazda: Punjab’s home grown, agricultural related brands make it to Brand Trust Report 2015
Punjab. 19th March 2015. India’s most rigorous brand evaluation, The Brand Trust Report, India Study, the fifth in its series, comparing the trust held in brands, has been released for 2015. Punjab has always been a key hub for agro-based industries and it comes as no surprise that the Most Trusted Brands in the State are from the food and beverage and agriculture sectors. In this report by TRA (formerly Trust Research Advisory), brands Verka (All India Rank 365th), and LalQuilla Rice (All India Rank 692nd) are featured in the Food and Beverage Category. Tractor manufacturer Sonalika (All India Rank 407th) is the only brand in the category of tractors. In addition, Chandigarh based Swaraj Mazda (All India Rank 450th) makes a new entrance under commercial vehicle manufacturer category, only 8 ranks away from the category leader, Ashok Leyland. Hero Cycles too has made it to the top 1000 and ranks 793rd among the 1000 Most Trusted Brands listed in the report.
Given the state’s strong association with agriculture, the Punjab government has a daunting task at hand as it is set to emerge as the next pharmaceutical and IT hub of the country. While this transition has potential to generate more skilled employment through the “Invest Punjab” initiative, it is essential to take into account the current perception for the development of the upcoming venture’s success in the state.
Commenting on this N. Chandramouli, CEO, TRA, publishers of The Brand Trust Report said, “Punjab has a long legacy as an agricultural state and the brands that emerge in terms of trust parameters are from Food & Beverage and Agriculture. Brands such as Verka have made quite an impact in the category coming in 3rd in the category of Dairy Products among 11 other brands. The only outlier in this list is Hero Cycles which of course is one of the oldest manufacturers of cycles and has been around since the 1950s.”
These revelations were a result of The Brand Trust Report, India Study – 2015, the fifth in its series, published by TRA (formerly known as Trust Research Advisory), a leading research organization dedicated to understanding and simplifying concepts related to Trust. This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14,000/-.
About The Brand Trust Report, India Study – 2015:
The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.
All India Listings: http://www.trustadvisory.info/allindia_2015.htm
Category-wise Listings: http://www.trustadvisory.info/Category%20wise%20listing-2015.html
About TRA (formerly Trust Research Advisory):
TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes. Its other group companies include Blue Lotus Communications, Blue Bytes News and i9 Communications.