Tag Archives: Brand trust

ICICI and HDFC Bank knock trust of reigning giant SBI

Mumbai: 9th March, 2016: The Indian economy has struggled to gain the trust of customers lost by the words of policymakers that have not translated into action of borrowers. Despite this there is a sense of optimism that stems from the 23 out of 27 banks that have risen in trust ranks according to The Brand Trust Report 2016 launched by TRA (formerly Trust Research Advisory). The Indian multinational banking and financial services company ICICI Bank (All-India Rank 10) tops the list for the first time as India’s Most Trusted Bank. ICICI Bank leaps 38 ranks from its previous years’ ranking to beat the government-owned corporation – State Bank of India (All-India Rank 23) who reigned this sector for the past five years. Another astonishing fact is the giant leap of 329 ranks taken by HDFC Bank (All-India Rank 12), making it the 2nd Most Trusted bank and listing it in the All-India Top 20 Most Trusted Brands. A bank to watch out for is IDBI Bank with its consistently rising trust ranking every year from All-India Rank 208 in 2011 to All-India Rank 63 in 2016.

Commenting on this, N. Chandramouli, CEO, TRA stated, “This rising trust in banks is a lead indicator for business momentum. The banking sector has been trying to connect with the interests of their customers in order to garner trust. In this the private banks have gained great momentum over the State – owned SBI. On the contrary, SBI’s comparatively lower ranking this year calls for the bank to strengthen their communication strategy and get its brand act together. The ripple effects of this could help the PSU giant revitalize its trust.”

The other banks that feature among the top 10 banks are Kotak Mahindra Bank (All-India Rank 66), Yes Bank (All-India Rank 99), HSBC (All-India Rank 106), Axis Bank (All-India Rank 113), Punjab National Bank (All-India Rank 122) and Bank of India (All-India Rank 172). Whereas Axis Bank (All-India Rank 113), UCO Bank (All-India Rank 554), Union Bank of India (All-India Rank 643) and Standard Chartered (All-India Rank 946) have fallen in their All-India Rank.

These revelations are the result of The Brand Trust Report 2016, the sixth in its series. It is the result of comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 18,000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 6 million data-points and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14000/-.

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 15 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report 2016:

The Brand Trust Report 2016 (ISBN: 978-81-920823-9-4), the sixth in the series, is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.

 

Bank Ranks BTR 2016 BTR 2015 Rank Diff Brand Name Sub-Category
1 10 48 38 ICICI BANK Bank – Private
2 12 341 329 HDFC BANK Bank – Private
3 23 41 18 STATE BANK OF INDIA Bank – PSU
4 63 64 1 IDBI BANK Bank – PSU
5 66 137 71 KOTAK MAHINDRA BANK Bank – Private
6 99 375 276 YES BANK Bank – Private
7 106 120 14 HSBC Bank – Foreign
8 113 78 -35 AXIS BANK Bank – Private
9 122 439 317 PUNJAB NATIONAL BANK Bank – PSU
10 172 211 39 BANK OF INDIA Bank – PSU
11 194 195 1 BANK OF BARODA Bank – PSU
12 208 574 366 CITIBANK Bank – Foreign
13 213 INDIAN OVERSEAS BANK Bank – PSU
14 313 492 179 CANARA BANK Bank – PSU
15 331 INDIAN BANK Bank – PSU
16 350 KARUR VYSYA BANK Bank – Private
17 554 474 -80 UCO BANK Bank – PSU
18 643 620 -23 UNION BANK OF INDIA Bank – PSU
19 663 VIJAYA BANK Bank – PSU
20 678 UNITED BANK OF INDIA Bank – PSU
21 698 COSMOS BANK Bank – Cooperative
22 801 862 61 DENA BANK Bank – Private
23 801 862 61 DENA BANK Bank – PSU
24 823 ALLAHABAD BANK Bank – PSU
25 877 ORIENTAL BANK Bank – PSU
26 920 PUNJAB AND SIND BANK Bank – PSU
27 946 879 -67 STANDARD CHARTERED Bank – Foreign

 

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Eight Gujarat Brands Most Trusted in India

Ahmedabad, India, 9th March, 2016: A recently released study by Mumbai-based TRA (formerly Trust Research Advisory) The Brand Trust Report, India Study has been released for 2016. The report features eight category leaders from Gujarat. AMUL (All India 41st Rank), the pride of Gujarat, has been listed as India’s Most Trusted Dairy-Diversified (F&B) brand. It also holds its pride by being the only reigning brand in the Butter Sub-Category, bringing home ‘The taste of India’. Fogg (All India 67th Rank) leads in the Deo/Perfume Category followed by Axe and Wildstone. Sintex (All-India 214th Rank) leads as India’s Most Trusted Brand in the Manufacturing-Diversified Category. While Astral Pipes (All India 870th Rank) is the Most Trusted Brand in Pipes Category. Ajanta (All India 282th Rank) is a forerunner in the Home Care Category and correspondingly is the leader in the Clocks Sub-Category. Yet another brand from the region, Symphony (All-India 579th Rank) has been ranked as the Most Trusted Brand in the Coolers Sub–Category of the Durable list.

Gujarat’s love for food is reflected in the number of brands in the F&B Category. This has subsequently boosted the ratings of the Category and has made it the largest in Gujarat. Balaji (All India 124th Rank) is the Most Trusted brand in Packaged Snacks Category followed by Haldirams and Lays. Vadilal (All-India 277th Rank) ice cream is India’s Most Trusted ice cream brand and is followed by Havmor, Creambell among others.

“Gujarat brands often surprise giving national leaders. Its giant brand Amul though still a category leader, has slid down 29 ranks in the All India rank. Also Fogg as a brand is seen to rise steadily for the past four years. The pro-active and walk-the-talk approach of the region truly represents the future of India and epitomizes development in its complete strength.” said N. Chandramouli, CEO, TRA.

These revelations were a result of The Brand Trust Report, India Study – 2016, published by TRA (formerly Trust Research Advisory) a leading research organization dedicated to understanding and simplifying concepts related to Trust.

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 15 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report 2016:

The Brand Trust Report 2016 (ISBN: 978-81-920823-9-4), the sixth in the series, is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.

 GUJ-brands.jpg

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Filed under Automobile, Bank, BFSI Sector, Brand Trust, Entertainment, Healthcare Sector, Licensing, mobile phone, Technology, Trust, Uncategorized

Punjab’s Most Trusted Brands Iterate its’ National “Bread Basket” Status

Sonalika, Verka, Swaraj Mazda: Punjab’s home grown, agricultural related brands make it to Brand Trust Report 2015

Punjab. 19th March 2015. India’s most rigorous brand evaluation, The Brand Trust Report, India Study, the fifth in its series, comparing the trust held in brands, has been released for 2015. Punjab has always been a key hub for agro-based industries and it comes as no surprise that the Most Trusted Brands in the State are from the food and beverage and agriculture sectors. In this report by TRA (formerly Trust Research Advisory), brands Verka (All India Rank 365th), and LalQuilla Rice (All India Rank 692nd) are featured in the Food and Beverage Category. Tractor manufacturer Sonalika (All India Rank 407th) is the only brand in the category of tractors. In addition, Chandigarh based Swaraj Mazda (All India Rank 450th) makes a new entrance under commercial vehicle manufacturer category, only 8 ranks away from the category leader, Ashok Leyland. Hero Cycles too has made it to the top 1000 and ranks 793rd among the 1000 Most Trusted Brands listed in the report.

Given the state’s strong association with agriculture, the Punjab government has a daunting task at hand as it is set to emerge as the next pharmaceutical and IT hub of the country. While this transition has potential to generate more skilled employment through the “Invest Punjab” initiative, it is essential to take into account the current perception for the development of the upcoming venture’s success in the state.

Commenting on this N. Chandramouli, CEO, TRA, publishers of The Brand Trust Report said, “Punjab has a long legacy as an agricultural state and the brands that emerge in terms of trust parameters are from Food & Beverage and Agriculture. Brands such as Verka have made quite an impact in the category coming in 3rd in the category of Dairy Products among 11 other brands. The only outlier in this list is Hero Cycles which of course is one of the oldest manufacturers of cycles and has been around since the 1950s.”

These revelations were a result of The Brand Trust Report, India Study – 2015, the fifth in its series, published by TRA (formerly known as Trust Research Advisory), a leading research organization dedicated to understanding and simplifying concepts related to Trust. This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14,000/-.

Punjab’s Most Trusted Brands Iterate its’ National “Bread Basket” Status

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

 All India Listings: http://www.trustadvisory.info/allindia_2015.htm

Category-wise Listings: http://www.trustadvisory.info/Category%20wise%20listing-2015.html

 

About TRA (formerly Trust Research Advisory):

 TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes. Its other group companies include Blue Lotus Communications, Blue Bytes News and i9 Communications.

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e-Brands Face Trust Shuffle: Brand Trust Report Google leads for fifth year; Facebook falls; Twitter misses the bus

Mumbai. 12th March, 2015: For the fifth consecutive year, Google, the American multinational specializing in internet-related services and products has been declared the Most Trusted Internet Brand by The Brand Trust Report, India Study, 2015.Amazon, the online shopping portal, saw a new appearance in the 2015 trust rankings coming in at 146th rank overall and 2nd rank in the Internet category. Snapdeal grabbed the third position in the Internet category jumping 917 ranks to 174thrank across India. The online shopping portals increasing popularity indicate a rising usage of online shopping as a definitive medium of shopping, given its convenience and cost advantages. Flipkart rose nearly 900 ranks to overall rank 212nd. This rising popularity however does not manifest in other internet related categories – a startling example being the social networking website Facebook, which sees a decline of 12 ranks in 2015.

These revelations were a result of The Brand Trust Report, India Study – 2015, the fifth in its series, published by TRA (formerly known as Trust Research Advisory), a leading research organization dedicated to brand analytics. This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

Commenting on this sudden flurry of activity in the internet category, N. Chandramouli, CEO, TRA stated, “The medium of internet is completely disruptive and it not surprising that the e-brands see upheavals in trust also. Something new is happening all the time and engaging consumers has never been so challenging as well as exciting before this. Internet brands today need to be very careful given that there are online conversations happening beyond the knowledge and control of the brand. There is always something new happening. This year there are some new entrants to the trust list in the internet category such as RedBus.in in Online bus booking, Zivame in Online lingerie store and Hopscotch.in in Online baby products.”

Notable mention is the 592 rank fall that is seen by Yahoo, a brand once the closest competition to Google. Wechat and Line, social networking apps too have not made an impact while the only surviving brand in the category WhatsApp falls by 200 ranks. Social media platform Twitter is a no-show in this year’s listings.

It is interesting to note that of the 31 brands listed in Internet category in 2014 only 13 brands have been able to make it to the top 1000. Also an additional 7 new entrants in the category draw up the total number to 20 internet brands, moving away from the trend of the growth of Internet related brands each year. 

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

All India Listings: http://www.trustadvisory.info/allindia_2015.htm

Category-wise Listings: http://www.trustadvisory.info/Category%20wise%20listing-2015.html

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes. Its other group companies include Blue Lotus Communications, Blue Bytes News and i9 Communications.

Internet Infographic BTR2015

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Pune Trust Verdict: LG ranks first, Samsung Mobiles 2nd, Bajaj ranks 3rd Chitale Bandhu is India’s Most Trusted in F&B Diversified Brand, Syska Led Leads in Lighting

Pune, India, 3rd March, 2015 : India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. LG leads in Pune as the Most Trusted Brand, followed by Samsung Mobiles which secures 2nd rank in both All-India and Pune as well. Bajaj ranks 3rd and Honda 4th Most Trusted Brand in Pune, both up by three places from its All-India rank. Hero Motocorp secures Pune’s 5th position improving its national ranks by ten places and Nokia is at 6th down one place from its All-India rank. Sony at 7th in Pune is down four places from its All-India position and Dell secures 8th rank in both All-India and Pune. Maruti Suzuki at 9th in Pune betters its All-India rank by nine slots and Philips at 10th is up eight places as compared to All-India ranks.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Pune is flocked with students and techies from different parts of the country every year, the top 10 Most Trusted Brands of Pune clearly indicate the favoritism.” Also 2 City based brands Chitale Bandhu & Syska Led ranked as Category leaders in F&B – Diversified and Lighting respectively, he said.

These revelations were a result of The Brand Trust Report, India Study – 2015, the fifth in its series, published by TRA (formerly known as Trust Research Advisory), a leading research organization dedicated to understanding and simplifying concepts related to Trust. This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

All India Listings: http://www.trustadvisory.info/allindia_2015.htm

Category-wise Listings: http://www.trustadvisory.info/Category%20wise%20listing-2015.html

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes. Its other group companies include Blue Lotus Communications, Blue Bytes News and i9 Communications.

Power of Voic

Power of Voice, Pune

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Filed under Automobile, Bank, BFSI Sector, Brand Trust, Entertainment, Healthcare Sector, mobile phone, Technology, Trust

Seven Gujarat Brands become Brand Trust leaders in India AMUL is India’s Most Trusted Food & Beverage Brand, Fortune Oil leads Edible Oils

Ahmedabad, India, 3rdMarch 2015: India’s most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. AMUL, the pride of Gujarat, has been listed as India’s Most Trusted Food & Beverage (F&B) brand out of a total of 185 brands listed in the category. The brand climbed 67 ranks over last year and rose to become India’s 12th Most Trusted Brand this year leapfrogging several top F&B brands namely Pepsi, Coca-Cola, Britannia and Parle G. In the Category of ‘Dairy Products’ under F&B, Amul leads by a wide margin, and other brands that made it to the list are Mother dairy (All-India 230th rank) and Verka (All-India 365th rank).

Chandramouli, CEO, TRA, commenting on the findings of the report said, “Gujarat has a deep and long tradition of business. Business is nothing but trust incarnate. Getting Gujarat brands as category leaders in trust shows how these brands have now begun to pervade the national consciousness. Gujarat is a place that everyone looks up to, not just for governance or quality of life, but also for the quality of brands that emerge from here. The brands from the state too are in a high point of the evolutionary cycle in terms of perception.”

Fortune refined oil from Adani Wilmar displaced Saffola to become Most Trusted ‘Edible Oil’ brand this year. In that category, Sundrop takes 3rd rank, followed by Sunrise & Dhara. Yet another brand from the region, Sugar Free from Zydus Wellness, has been ranked as Most Trusted brand in the ‘Artificial Sweetener’ sub-category of the F&B list. Amulya from Amul is Most Trusted ‘Dairy Whitener’ brand in India and is followed by Anik Spray in its category. In the Home Care Category, Ajanta ranks as Most Trusted Brand trouncing Nilkamal and Godrej Locks. Sintex is the Most Trusted Brand in ‘Water Tank’ in India in Household Goods Category.In the Infrastructure Category, the leader is Gujarat based Adani ranked Most Trusted in the category this year, followed by 2nd and 3rd ranks by Hindustan Construction Company and Jaypee Group.

These revelations were a result of The Brand Trust Report, India Study – 2015, the fifth in its series, published by TRA (formerly known as Trust Research Advisory), a leading research organization dedicated to understanding and simplifying concepts related to Trust. This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

All India Listings: http://www.trustadvisory.info/allindia_2015.htm

Category-wise Listings: http://www.trustadvisory.info/Category%20wise%20listing-2015.html

 

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes. Its other group companies include Blue Lotus Communications, Blue Bytes News and i9 Communications.

DNA guj

DNA, Ahemdabad

 

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Will Kohli Brand Trust overtake Dhoni’s? BTR 2014 reveals some surprising facts

Mumbai. March 06,2014:With a new breed of contenders on the rise in the gentlemen’s sport, cricketer ViratKohli’s trust has seen a dramatic rise vis-à-vis Mahendra Singh Dhoni. A series of losses overseas for team India saw skipper M.S.Dhoni’s popularity taking a dip on the internet while ViratKohli’s fan following amplified. Considered by many as a successor to Dhoni, the trust factor Virat Kohli commands today is phenomenal and this has been aptly reflected with supporting facts and figures in the Brand Trust Report 2014. TRA, a Comniscient Group Company, publisher of BTR 2014 places Kohli in the 5th position in the most trusted personalities list. For someone who debuted last year in BTR, it’s been commendable for Kohli to be ranked amongst the top 5 along with legends like Sachin Tendulkar, M.S.Dhoni and Sourav Ganguly.

The Brand Trust Report, India Study, 2014, the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

N. Chandramouli, CEO, Trust Research Advisory, publishers of The Brand Trust, said, “Trust is extremely dynamic and reflects the sum total of the impression that one’s actions and communications create. An interesting find in the BTR 2014 is that Mahendra Singh Dhoni who has been listed in this report for the last three years, and is placed in the 2nd position this year is likely to face tough competition from Kohli who is steadily inching towards the top due to performance consistency and recently displayed leadership! However, Dhoni’s performance over the years had accrued substantial residual trust for him which will give him time for a comeback.”

Despite a fall in the overall trust rank, Kohli rises from the 6th position in BTR 2013 where he was a new entrant, to the 5th position in BTR 2014.A study by search engine Google also showed that Dhoni’s last minute withdrawal from Asian Cup and Kohli’s century as a captain has impacted the ranking of these cricketers on Google search Trends. While Kohli ended 2013 with more endorsement than Dhoni, a search trend analysis over the past 30 days revealed how online search of Kohli is on the rise leaving Dhoni on the second spot.

 About TRA (formerly Trust Research Advisory)

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices.

 To view the most trusted brands

All India click on the link | http://www.trustadvisory.info/allindia_2014.html

Category-wise click on the link | http://www.trustadvisory.info/mab-14/Personality.htm

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Mahatma Gandhi Most Trusted, Amitabh ranks second:TRA

India. 26th February 2014. In light of the importance given to the trust in today’s environment, The Brand Trust Report, India Study, 2014 (BTR 2014), Mahatma Gandhi, the Father of the nation, emerged as the Most Trusted personality in India. In a list of twenty, a fairly large number belong to the film fraternity and sports, Amitabh Bachchan ranks second in the overall list, moving up from the 6th Most Trusted personality in 2013. The legendary thespian is followed by the Shahrukh Khan ranked 3rd and Sachin Tendulkar, the recently retired master-blaster, who comes a close fourth.  In addition to this the report lists several other Individuals and ranging from business, sports, cinema, and spirituality. TRA, a Comniscient Group Company, is the publisher of BTR 2014 which lists 1200 brands from 284 categories this year. This year lists 14 male personalities and 6 female personalities in the category.

Among the personalities, new entrant in the list Petra Ecclestone, British-Croatian heiress, model, fashion designer and socialite, makes a surprise entry at 5th position.  Salman Khan who ranked 3rd in 2013, has fallen to the 6th Most Trusted personality, followed by Mithun Chakraborthy at 7th place. Captain of the Indian cricket team, Mahendra Singh Dhoni, and former captain Sourav Ganguly rank at 8th and 9th position. Another eminent sports personality PT Usha draws the top 10 Most Trusted Personalities to a close.

N. Chandramouli, CEO, TRA, said, “The dynamic nature of trust is visible from the changes in the trust that people display on personalities. Trust is the most important and basic platform on which all exchanges are dependent, and we are most amenable to demonstrate trust on other humans. However, this year there were only twenty personality brands listed as against thirty-five last year, showing a diminished ‘Capacity to Trust’ among Indians.”

Aamir Khan, whose trust was previously third in 2013 , came 11thin BTR 2014, followed by Ratan Tata, the first and only personality listed under the business category in both years. Katrina Kaif is the first female cinema personality to be listed at 13th rank, followed by Virat Kohli who  has for long now been talked about as the successor to Dhoni. 

Indian tennis legend Sania Mirza ranks 15th, being one of the two iconic sports women to be listed. Mother Teresa, Kapil Dev and Swami Vivekananda rank 16th, 17th and 18th respectively. Sridevi ranks 19th in the list and the only music personality to be listed AR Rehman, closes the list at rank 20.

The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

About TRA (formerly Trust Research Advisory)

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices.

To view the most trusted brands

 All India click on the link | http://www.trustadvisory.info/allindia_2014.html

Category-wise click on the link | http://www.trustadvisory.info/mab-14/Personality.htm

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Tata Nano is India’s Most Trusted Automobile: Brand Trust Report

India. 17th February 2014. Taking the automobile industry by storm, the upstart hatchback, Tata Nano, tops the category by becoming India’s Most Trusted Automobile, as revealed by The Brand Trust Report, India Study 2014. Tata Nano makes a notable rise of 50 ranks over last year increasing its overall Trust Index as well and maintains its first rank in the category the second year in a row. TRA, a Comniscient Group Company, is the publisher of The Brand Trust Report, India Study – 2014 and lists 1200 brands from 284 categories.

N. Chandramouli, Chief Executive Officer, TRA said, “In the Car- hatchback category, Tata Nano, and among Sedans, Honda City, both continue their winning ranks of 2013. The latter is followed by Mitsubishi Lancer a new entrant in the category and Maruti Suzuki Swift Desire comes in third in the category. Further, among SUV/MUVs Mahindra Scorpio replaces Tata Safari from last year, rising as the Most Trusted brand.”

Of the twenty six brands listed in the category, 10 brands belong to the Hatch-back category, 7 Sedans and 9 belong to the SUV/ MUV category. Eleven of these brands are new entrants having been listed for the first time in 2014. Of the long list, six auto brands in BTR 2014 come from the stable of the Indian automobile behemoth, Tata Motors.

The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

About TRA (formerly Trust Research Advisory)

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices.

 

To view the most trusted brands

All India click on the link | http://www.trustadvisory.info/allindia_2014.html

Category-wise click on the link | http://www.trustadvisory.info/Category%20wise%20listing-2014.html

 

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Tata, Reliance, M&M – 3 Mumbai brands among India’s 10 Most Trusted Mumbai contributes 40 brands to India’s 100 Most Trusted but NCR beats it with 44

Delhi 3rd February 2014: India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2014. Tata, Reliance and M&M were the 3 Mumbai brands among India’s 10 Most Trusted brands. Mumbai contributed 40 brands in India’s 100 Most Trusted. However, NCR became the highest contributor of brands among India’s 100 Most Trusted Brands with 44 brands and Bangalore had the third largest number of brands with 10 ranked among India’s 100 Most Trusted BrandsThe results were a part of the recently published report, The Brand Trust Report, India Study, 2014 released recently.

N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Mumbai has traditionally been the commercial capital of India attracting entrepreneurs because of its business friendly nature. However, now NCR is giving Mumbai a tough competition with its improved infrastructure, quality of life, amenities and east of doing business.”

The Brand Trust Report, the fourth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 15000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 5 million datapoints and 20000 unique brands from which the top 1200 brands have been listed in this year’s report. These brands have been classified into 284 different categories as against 213 categories in 2013. The 244-page report is available for Rs. 14000/-. 

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices. 

About The Brand Trust Report, India Study – 2014:

The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

 

For further information, please contact:

Sachin Bhosle – 9820164688/sachin@trustadvisory.info

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