Tag Archives: Godrej

East India Trust Verdict: Samsung Mobiles ranks first, Sony 2nd, Nokia ranks 3rd Boroline, Emami, ITC, and Khadims Gain Higher Trust in Region

Kolkata, India, 26th February, 2015 : India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. Samsung Mobiles leads East as the Most Trusted Brand followed by Sony both brands have moved up one place from All-India rank. Nokia ranks 3rd in East, up two places from All-India rank. LG is East India’s 4th Most Trusted Brand, down three places from its All-India rank. Lakme secures East India’s 5th position improving its national rank by twenty places and Britannia is East India 6th Most Trusted Brand up twenty places from its All-India rank. Godrej at 7th in the East is up two places from its All-India position and Colgate at 8th position is up fourteen places, Dettol at 9th in East betters its All-India rank by eighteen slots and Amul at East India’s 10th is up two places as compared to All-India ranks. Last year the 5 Most Trusted East India brands were Samsung, Sony, Tata, Nokia and LG.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-. The East zone cities include Kolkata and Guwahati covering nearly 17% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “There has been an encouraging trend that we notice in this year’s Brand Trust Report 2015 as far as companies based out of West Bengal are concerned. A number of products like Keo Karpin Hair oil – a regular name in Bengali household from Dey’s Medical Company is a surprise direct entry and nationally positioned at 618th along with Century Plywood ranked at 336th and Anjali Jewellers at 556th.” Also a number of homegrown brands like ITC (All-India rank 34th), Boroline – another popular Bengali household name (All-India rank 81st), Emami (All-India rank 116th) Bisk Firm (All-India rank 276th ) are slowly gaining a strong foothold in the rest of Indian markets and have gained Trust as compared to Brand Trust Report 2014. The other significant brands from Eastern region who have been recognized for their ‘trust’ factor in the BTR 2015 include Turtle, Kutchina, Khadims, Linc Pens, Berger Paints , Keyaseth Spa, Dunlop(Tyre),Raja Biscuits, Rupa Frontline, he added.

Across India, some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

 

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LG is South India’s Most Trusted Brand followed by Sony & Samsung Mobiles Aachi Masala, Aavin Milk, MTR and Mercedes Benz Gain Higher Trust in Region

Chennai, India, 26th February  2015 : India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. LG leads South as the Most Trusted Brand as well as All-India rank, followed by Sony which secures 2nd rank in South up from one place from All-India rank. Samsung mobiles ranks 3rd in South, down one place from its All-India rank. Dell is South India’s 4th Most Trusted brand, up four places and Hewlett Packard secures South India’s 5th position, up five places from All-India rank and Apple is at South India’s 6th position up seven places from its All-India rank. Bata is at 7th in the South is up four places and Bajaj at 8th position is down by two places from its All-India rank, Axe is the 9th Most Trusted Southern brand, improving its national ranks by  nineteenth places and Nokia is at 10th in the South India down by five places as compared to All-India ranks. Last year the 5 Most Trusted South India brands Samsung, Sony, Nokia, Hero Motocorp and LG.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-. The South zone cities include Chennai, Bangalore, Hyderabad, Cochin and Coimbatore covering nearly 26.17% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “South India’s preferences have always been distinct and do not tow the All-India line. While a comparison of the top 50 in the zone shows small differences, these differences become stark as we study the entire group of 500 brands.” Also, Chennai has shown its unique preference with 15 brands namely Aachi Masala, Amazon, Aavin Milk, MTR, Mercedes Benz, Hamam, Santoor, Close up, Tata Docomo, TCS, Wipro, Fila, Vatika, Eva and Microsoft features in 100 Most Trusted of South India are not seen in the 100 Most Trusted of the other three zones, he also said.

Across India, some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 About TRA (formerly Trust Research Advisory):

 TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

Hindu Business Line Chennai

The Hindu Business Line, Chennai

 

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Filed under Automobile, Bank, BFSI Sector, Brand Trust, Entertainment, Healthcare Sector, mobile phone, Technology, Trust, Uncategorized

North India Trust Verdict: LG ranks first, Samsung Mobiles 2nd, Hero Motocorp ranks 3rd Bata, Bikaji, Pepsi, Haldiram’s and Lakme Gain Higher Trust in Region

New Delhi, India, 25th February  2015 :India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. LG leads North as the Most Trusted Brand, followed by Samsung Mobiles which secures 2nd rank in both All-India and North as well. Hero Motocorp ranks 3rd in North, up twelve places from All-India. Sony is North India’s 4th Most Trusted brand, down one place from its All-India rank. Nokia secures North India’s 5th position as well as All India rank and Honda is at North India 6th up one place from its All-India rank. Bata at 7th in the North is up four places from its All-India position and Tata at 8th position is down four places, Amul at 9th in North betters its All-India rank by three slots and Maruti Suzuki at North India 10th is up six places as compared to All-India ranks. Last year the 5 Most Trusted North India brands were Samsung, Sony, Nokia, Tata and LG.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.  The North zone cities include Delhi, Chandigarh, Lucknow and Jaipur covering nearly 26% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “North India’s preferences have always been distinct and show distinct preferences for some categories over others. 19 unique brands which feature in 100 Most Trusted of North India are not seen in the 100 Most Trusted of the other three zones. Also, Delhi has always been known for its affinity for food and in the top 100 of North in this list are Bikaji, Bikano, Bikanervala, MDH and Choki Dhani, which do not feature in the top 100 of the other three zones.” Apart from this, other brands which feature in this zone top 100 but not in others are Action Shoes, Usha, Ayur, Jindal, Lava, Kingfisher, Maxima, Lee Cooper, Intex, Kent, Snapdeal, Khaitan, Lacoste, Pantaloons, he also said.

Across India, some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 About TRA (formerly Trust Research Advisory):

 TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

Business standard Mumbai

Business Standard, New Delhi

 

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LG is India’s Most Trusted Brand, Samsung Mobiles ranks 2nd, Sony is 3rd

Top 20_2015

Top 20 Most Trusted Brands of India

 

Mumbai, India, 24th February 2015: India’s much waited brand barometer, The Brand Trust Report, India Study, a study comparing ‘trust’ held in brands, for 2015 has been released. LG has been ranked as India’s Most Trusted brand in the study this year. The brand was ranked 4th in BTR 2014, 10th in BTR 2013, 3rd in BTR 2012 and 4th in BTR 2011, showing a consistent trust legacy. Samsung Mobiles is ranked India’s 2nd Most Trusted Brand, up 377 ranks over the previous year. Sony is the 3rd Most Trusted, followed by Tata ranked 4th (both are down one rank from last year) and Nokia is ranked 5th maintaining its rank of last year. India’s 6th Most Trusted Brand is Bajaj which has gained forty ranks over 2014 and Honda is ranked 7th Most Trusted gaining one rank over last year. Dell is India’s 8th Most Trusted Brand rising 46 ranks over the previous year, Godrej is India’s 9th Most Trusted (up seven ranks over 2014) and Hewlett Packard is the 10th Most Trusted in 2015. The report is launched annually by TRA (formerly Trust Research Advisory), a company of the Comniscient Group, a diversified communications group.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “LG being India’s Most Trusted brand in 2015 is a result of the brand’s tireless focus on providing consumer value. Further they have understood the Indian mindset very well and have connected to the consumers. Trust is the most important connection between a brand and its stakeholders and it is important for every brand to analyze its Trust Quotient very closely.”

Among India’s 1000 Most Trusted brands 270 categories were listed. The categories with the maximum brands were Food & Beverage represented by 185 brands, FMCG represented by 150 brands, Automobile represented by 67 brands and Personal Accessories represented by 59 brands.

Some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

 For further media information, please contact:

Dheeraj Mishra : 9833643101

Jinal Mehta : 9870893192

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Filed under Automobile, Bank, BFSI Sector, Brand Trust, Entertainment, Healthcare Sector, mobile phone, Technology, Trust, Uncategorized

East places more trust on Tata, LIC and Audi than RoI. Nokia & Samsung – India’s top two in trust retain ranks in East

Kolkata, India. 1st February, 2013. The results of the most anticipated brand study, The Brand Trust Report, India Study – 2013 are out and India has chosen its Most Trusted Brands. Nokia and Samsung, India’s two most trusted brands, retain the positions East India as well. East Zone’s 3rd Most Trusted brand this year is Tata which has regained many trust ranks from its 8th rank in East last year. Sony has slipped two ranks from last year to become East Zone’s 4th Most Trusted brand, and Bajaj moves up from last year to enter the top ten at 5th position. LIC garners extra trust in the East and is the 6th Most Trusted brand gaining 17 ranks from its All India position. BMW makes an entry at 7th rank and Reliance is at 8th rank in the East. With Audi entering as the 9th Most Trusted brand,  East India’s penchant for luxury cars becomes more visible. Godrej also makes an entry in the city’s ten Most Trusted at 10th rank.

Studying India’s 500 Most Trusted Brands’ movement in the East Zone shows that it has extremely different preferences as compared to rest-of-India. Out of India’s Most Trusted 500, 141 do not make it to the East list. The brands which have over-performed the most in the East as compared to their All India ranks throw up some surprises, and are Nestle Munch (up 88 ranks), Bingo (up 84 ranks),  John Player (up 83 ranks) and Kent (up 83 ranks). On the other hand, the brands that take the worst trust beating in the East as compared to All India ranks are the luxury motorbike manufacturer, Ducati (down 1059 ranks), Wildstone (down 955 ranks), Everest Masala (down 935 ranks) and Revital (down 923 ranks). 

N. Chandramouli, CEO, Trust Research Advisory, launched the report and said, “Trust is the basis of all commerce, and Brand Trust is the only precise and scientific measure of this extremely important brand marker. Brand Trust is a universal and vital proxy for all the different experiences that a brand generates, making it possible for brands to accurately allocate resources and measure results. We all know India to be a mosaic of languages as well as cultures and the results of BTR 2013 ratifies this by showing that East India’s choices which show strikingly similar choices to the South.”

Some East anomalies among category leaders are as follows – Quicksilver leads the Branded Fashion Category as compared to Fastrack in All India, Bharat Petroleum leads in Energy Category in East as compared to ONGC being the national leader, Maggi leads in the East F&B Category whereas Amul is the Most Trusted F&B brand nationally. Usha Fans is the Electricals Category leader of the East, a position occupied by Havells nationally and Domex is the Eastern leader among Household products, a position occupied by AllOut nationally for the third year in a row. Among Personal Accessories, East is led by Titan while nationally the Most Trusted brand in this category is Nike. In Technology, Apple leads the national Most Trusted brands whereas the Eastern leader is Dell. Surprisingly, though Tata Steel leads nationally among Heavy Industries, it does not find a ranking in the East.

In the All India ranks, the category leaders are as follows. After being ranked second two years in a row, Coca-Cola makes it as India’s Most Trusted Aerated Soft Drinks brand, albeit with only a 2% lead over the 2nd ranked Pepsi. However, this is reversed in the East where Pepsi is the Most Trusted followed by Coca-Cola. Nano rides in as India’s Most Trusted four-wheeler car brand whereas it is second to Honda City in the East. In national ranks in Fabric-care, Tide beats Surf Excel while Nirma surges ahead of Hindustan Unilever as the latter slips significantly.  HCC is India’s Most Trusted Infrastructure brand, DLF leads in Real Estate and, in education, IIT is more trusted than Oxford University and IIM. In F&B, Parle-G leads in biscuits and Cadbury’s DairyMilk is the Most Trusted Chocolate Bar among seven brands listed. World Health Organization leads in trust among Global Bodies followed by YMCA, UNICEF and Red Cross. Dabur, the Ayurveda leader, also leads the Healthcare Super Category of 36 brands. The mosquito repellent, AllOut, has been a leader three consecutive years and has noticeable lead of 120% over the next ranked, GoodKnight. The category of Internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule 3% margin.

Anna Hazare is the Most Trusted Personality in India, at 87th rank this year. Being Human, Salman Khan’s Foundation, however, maintains its rank as the Most Trusted NGO in India. Most brands in the Technology Category have gained trust ranks this year with Apple being listed as the Most Trusted Technology brand.  Indigo Airlines is this year’s Most Trusted Airline as Air India slips to second position.

 

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series. 

 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe. 

For more information, please contact:

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

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South trusts Godrej, TCS, Ratan Tata more than RoI Nokia & Samsung – India’s top two in trust retain ranks in South

Chennai, India. 31th January, 2013. The results of the most anticipated brand study, The Brand Trust Report, India Study – 2013 are out and India has chosen its Most Trusted Brands. Nokia and Samsung, India’s two most trusted brands, retain the positions South India as well. South  Zone’s 3rd Most Trusted brand is BMW, which has bettered it’s All India 4th rank moving up one slot. Godrej moves up two positions to be the 4th Most Trusted Brand in South and Sony loses two ranks from the national list to be the 5th Most Trusted Brand in South India. Airtel garners extra trust in the South and is the 6th Most Trusted brand in South India gaining three ranks from its All India position. Reliance loses two ranks in South and takes up 9th rank, while Ponds makes a surprising entry at 10th position gaining 13 slots from its All India rank.

Studying India’s 500 Most Trusted Brands’ movement in the South Zone shows that South India has extremely different preferences as compared to rest-of-India. Out of India’s Most Trusted 500, 147 do not make it to the South list. The brands which have over-performed the most in the South as compared to their All India ranks throw up some surprises, and are Zee (up 105 ranks), Maxx (up 63 ranks),  TVS (up 59 ranks) and IBM (up 58 ranks). On the other hand, the brands that take the worst trust beating in the South as compared to All India ranks are Dabur Real (down 746 ranks), VIP Bags (down 671 ranks), Chevrolet (down 497 ranks) and AOL (down 486 ranks).  TCS rides its’ All India 91st rank on its Southern prowess, where speeds past to 17th rank (TCS ranked 561st in West, 300th in North and 29th in East).

N. Chandramouli, CEO, Trust Research Advisory, launched the report and said, “Trust is the basis of all commerce, and Brand Trust is the only precise and scientific measure of this extremely important brand marker. Brand Trust is a universal and vital proxy for all the different experiences that a brand generates, making it possible for brands to accurately allocate resources and measure results. We all know India to be a mosaic of languages as well as cultures and the results of BTR 2013 ratifies this by showing that South India’s choices and thinking are quite different from the National average.”

In the All India ranks, the category leaders are as follows. After being ranked second two years in a row, Coca-Cola makes it as India’s Most Trusted Aerated Soft Drinks brand, albeit with only a 2% lead over the 2nd ranked Pepsi. Nano rides in as India’s Most Trusted four-wheeler car brand and among Consumer Products, Tide beats Surf Excel while Nirma surges ahead of Hindustan Unilever as the latter slips significantly.  HCC is India’s Most Trusted Infrastructure brand, DLF leads in Real Estate and, in education, IIT is more trusted than Oxford University and IIM. In F&B, Parle-G leads in biscuits and Cadbury’s DairyMilk is the Most Trusted Chocolate Bar among seven brands listed. World Health Organization leads in trust among Global Bodies followed by YMCA, UNICEF and Red Cross. Dabur, the Ayurveda leader, also leads the Healthcare Super Category of 36 brands. The mosquito repellent, AllOut, has been a leader three consecutive years and has noticeable lead of 120% over the next ranked, GoodKnight. The category of Internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule 3% margin.

Anna Hazare is the Most Trusted Personality in India, at 87th rank this year. Being Human, Salman Khan’s Foundation, however, maintains its rank as the Most Trusted NGO in India. Most brands in the Technology Category have gained trust ranks this year with Apple being listed as the Most Trusted Technology brand.  Indigo Airlines is this year’s Most Trusted Airline as Air India slips to second position.

Surprisingly, though there are significant variations in South Zone ranks as compared to All India, though many of Category leaders remain unchanged. The upsets in South among Category leaders are –  in Spykar is the Most Trusted Apparel Brand followed by Raymond (Lee and Levi’s are All India’s Most Trusted duo), Godrej is also South’s preference in the Diversified Category (compared to Tata which leads this category in All India), Ponds leads in Personalcare for South (beating Lux which is the All India Most Trusted), Woodlands is preferred in South as compared to Nike  in Personal Accessories and Ratan Tata is the Most Trusted Personality in South India as against Anna Hazare who leads the All India list.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series.

 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe.

 

For more information, please contact:

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

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North ranks Anna, Facebook higher on Trust. Nokia & Samsung – India’s top two in trust retain ranks in North

Delhi, India. 30th January, 2013. The results of the most anticipated brand study, The Brand Trust Report, India Study – 2013 are out and India has chosen its Most Trusted Brands. Nokia and Samsung, India’s two most trusted brands, retain their positions in the North. North Zone’s 3rd Most Trusted brand is Godrej, which has bettered it’s All India 6th rank. BMW maintains the same position in the North as in rest of India by taking up the position of the 4th Most Trusted Brand and Reliance gains two ranks from the national list to be the 5th Most Trusted Brand in North India. Tata loses one place in North and is at 6th, while Sony loses four ranks to be 7th Most Trusted Brand. Apple is also more trusted in the North at 8th rank than in rest of India where it ranks 12th. Bajaj and Airtel lose one rank each to be the 9th and 10th Most Trusted Brands in North Zone respectively.

Studying India’s 500 Most Trusted Brands’ movement in the North Zone is quite revealing. The brands which have over-performed the most in the North as compared to their All India ranks are VIP Bags (up 229 ranks), Reliance Foundation (up 196 ranks), Dhirubhai Ambani (up 182 ranks) and Windows (up 164 ranks). On the other hand, the brands that take the worst trust beating in the North as compared to All India ranks are Toyota Innova (down 1578 ranks), SetWet (down 825 ranks), Emirates (down 737 ranks), FILA (down 635 ranks) and Royal Stag (down 612 ranks).  Six brands were not even mentioned in any of the interviews in the North, namely, Accenture, 7 UP, Head & Shoulders, Airwick, Amaron and, surprisingly, Baba Ramdev.

N. Chandramouli, CEO, Trust Research Advisory, launched the report and said, “Trust is the basis of all commerce, and Brand Trust is the only precise and scientific measure of this extremely important brand marker. Brand Trust is a universal and vital proxy for all the different experiences that a brand generates, making it possible for brands to accurately allocate resources and measure results. We all know India to be a mosaic of languages as well as cultures and the results of BTR 2013 ratifies this also showing that North India’s choices and thinking are quite different from the National average.”

The North and All India ranks show a large difference demonstrating that the North thinks quite differently from rest of India. Only 18 brands have north zone ranks that follow the national ranks within 10% rank variation, while 107 brands show a rank variance of over 90% when compared to national ranks.

In the All India ranks, the category leaders are as follows. After being ranked second two years in a row, Coca-Cola makes it as India’s Most Trusted Aerated Soft Drinks brand, albeit with only a 2% lead over the 2nd ranked Pepsi. Nano rides in as India’s Most Trusted four-wheeler car brand and among Consumer Products, Tide beats Surf Excel while Nirma surges ahead of Hindustan Unilever as the latter slips significantly.  HCC is India’s Most Trusted Infrastructure brand, DLF leads in Real Estate and, in education, IIT is more trusted than Oxford University and IIM. In F&B, Parle-G leads in biscuits and Cadbury’s DairyMilk is the Most Trusted Chocolate Bar among seven brands listed. World Health Organization leads in trust among Global Bodies followed by YMCA, UNICEF and Red Cross. Dabur, the Ayurveda leader, also leads the Healthcare Super Category of 36 brands. The mosquito repellent, AllOut, has been a leader three consecutive years and has noticeable lead of 120% over the next ranked, GoodKnight. The category of Internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule 3% margin.

Anna Hazare is the Most Trusted Personality in India, at 87 th rank this year, but in North, he is the 32nd Most Trusted Brand. Being Human, Salman Khan’s Foundation, however, maintains its rank as the Most Trusted NGO in India. Most brands in the Technology Category have gained trust ranks this year with Apple being listed as the Most Trusted Technology brand.  Indigo Airlines is this year’s Most Trusted Airline as Air India slips to second position.

Surprisingly, though there is a lot of variations in ranks in North as compared to All India, though many of Category leaders remain unchanged. The upsets in North among Category leaders are – Navneet overtakes Cello Pens as Most Trusted Stationary brand, Blue Dart overtakes DTDC and DHL in Courier Services, Big Bazaar overtakes KFC in Retail, Olay overtakes Lux in the Personalcare Category and Facebook beats Google to lead the Internet category. In Healthcare, though Dabur leads both North and All India, Moov and Crocin displace Himalaya and Iodex for 2nd and 3rd ranks. The Food & Beverage Category also sees similar inclination and Amul leads in both geographic comparisons, though in North, Britannia ranks 2nd and Coca-Cola 3rd, taking over Maggi and Parle’s positions from the All India list. The BFSI category sees LIC in first rank in North as well as All India, but ICICI (as a diversified finance brand) move up to second place in North, displacing SBI in second position from the All India list.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series.

 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe.

 

For more information, please contact:

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

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