Mumbai, India, 24th February 2015: India’s much waited brand barometer, The Brand Trust Report, India Study, a study comparing ‘trust’ held in brands, for 2015 has been released. LG has been ranked as India’s Most Trusted brand in the study this year. The brand was ranked 4th in BTR 2014, 10th in BTR 2013, 3rd in BTR 2012 and 4th in BTR 2011, showing a consistent trust legacy. Samsung Mobiles is ranked India’s 2nd Most Trusted Brand, up 377 ranks over the previous year. Sony is the 3rd Most Trusted, followed by Tata ranked 4th (both are down one rank from last year) and Nokia is ranked 5th maintaining its rank of last year. India’s 6th Most Trusted Brand is Bajaj which has gained forty ranks over 2014 and Honda is ranked 7th Most Trusted gaining one rank over last year. Dell is India’s 8th Most Trusted Brand rising 46 ranks over the previous year, Godrej is India’s 9th Most Trusted (up seven ranks over 2014) and Hewlett Packard is the 10th Most Trusted in 2015. The report is launched annually by TRA (formerly Trust Research Advisory), a company of the Comniscient Group, a diversified communications group.
The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.
Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “LG being India’s Most Trusted brand in 2015 is a result of the brand’s tireless focus on providing consumer value. Further they have understood the Indian mindset very well and have connected to the consumers. Trust is the most important connection between a brand and its stakeholders and it is important for every brand to analyze its Trust Quotient very closely.”
Among India’s 1000 Most Trusted brands 270 categories were listed. The categories with the maximum brands were Food & Beverage represented by 185 brands, FMCG represented by 150 brands, Automobile represented by 67 brands and Personal Accessories represented by 59 brands.
Some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).
About TRA (formerly Trust Research Advisory):
TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.
About The Brand Trust Report, India Study – 2015:
The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.
For further media information, please contact:
Dheeraj Mishra : 9833643101
Jinal Mehta : 9870893192