Tag Archives: LG

Innovative ways to Showcase Power of Licensing

While most measure a brand in terms of market share, brand value, growth – the more important invisible and intangible components of brand behaviour are often lost to measurement. TRA (formerly Trust Research Advisory) with the help of the Brand Trust Report aim to look at these elements holistically and creates a singular metric in each case, that can measure the intangible and tangible attributes or traits of a brand in one unit. To feature in the report is a matter of great pride for any brand and to display this achievement TRA licenses its symbols so that the brands can carry the mark of their achievement with great pride. Licensing is an integral business development tool that provides brand with a competitive advantage. It helps the brand leverage its self in its marketing communication with a stamp of surety and confidence.

Several leading brands have used the reports and its extensions to enhance their brand’s scope and communication processes. Few have been listed here:

The trust of an Indian consumer in a Korean product is a representative of the quality and prolonged positive brand experience.

LG decides to thank their consumers for the trust they have shown in the brand over the years

LG decides to thank their consumers for the trust they have shown in the brand over the years

LG India’s Pinned Tweet

And some made their trusted image, the face of facebook among thousands of loyal consumers

Dell’s Facebook post have more than 11000 likes

In addition to this Dell has made an active campaign to ensure that this great news reaches each and every one of their stakeholders by proudly displaying notices with in thier offices as well as retail outlets.

Dell in office   Dell banglore

In addition to that to boost their communication in brochures and print ads brands Kent, Big FM, IDBI, Dainik Bhaskar among several others use the licensing symbol in their communication
Big

kent

Picture1 Picture2

When people’s car got the people’s trust, they went on to showcase this achievement across several online social platforms. Cheers to Tata Nano!

tata nano post

Tata Nano Most Trusted 3 year in a row

While brands chose to celebrate their awesomeness on social media, NDTV – the Most Trusted Media brand in India went on to display their trusted image through people who are representatives of the brand.ndtv sonia tweet

In the quest of trust, certain brands are dependent on the trusted relationships that consumers share among themselves. For such brands, trust is imperative since they thrive in the market only if a desired result of a transaction is achieved with complete satisfaction and not just through high quality communication.

Bharat Matrimony tweet

Top brands in India have always enjoyed people’s trust. Their legacy in the Indian market helps the brand inherit the trust of the parent brand. In case of Tata Nano, the parent went on to uplift their brand image through the people’s trust that was held by the child. This was a reverse case of inherited trust. What a moment of Joy!!!tata group tweet

The expression of Trust is critical if you know that brand resides in the subconscious of your customer. As certain commodities in the market are dependent on trusted transactions, something like a credit card needs to tell its holders that their money is safe and in trusted hands.

American Express post

Ranked as Most Trusted Credit card in India

It doesn’t get better when the news is that the 2nd Most Trusted Brand in the industry is not a direct competitor but a worldwide giant and you hear it resonate with your Indian loyalists.

Amul

So some competition is always healthy and a review from a third party industry critic amounts to loads of trust coming your way. This is your opportunity to resemble or rather position yourself as a brand as good as an internal giant who will someday be your direct competition.

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Interestingly Brand India Infoline has chosen to showcase the licensing symbol on their webpage in an innovative banner.

iifl copy

Dr. Reddy’s Laboratories has spread the word through their extensive network on LinkedIn

Dr_Reddy_s_Laboratories

Top 1000 Most Trusted Brands – All India Listings: http://www.trustadvisory.info/allindia_2015.htm

Top 1000 Most Trusted Brands – Category-wise Listings: http://www.trustadvisory.info/Category%20wise%20listing-2015.html

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Pune Trust Verdict: LG ranks first, Samsung Mobiles 2nd, Bajaj ranks 3rd Chitale Bandhu is India’s Most Trusted in F&B Diversified Brand, Syska Led Leads in Lighting

Pune, India, 3rd March, 2015 : India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. LG leads in Pune as the Most Trusted Brand, followed by Samsung Mobiles which secures 2nd rank in both All-India and Pune as well. Bajaj ranks 3rd and Honda 4th Most Trusted Brand in Pune, both up by three places from its All-India rank. Hero Motocorp secures Pune’s 5th position improving its national ranks by ten places and Nokia is at 6th down one place from its All-India rank. Sony at 7th in Pune is down four places from its All-India position and Dell secures 8th rank in both All-India and Pune. Maruti Suzuki at 9th in Pune betters its All-India rank by nine slots and Philips at 10th is up eight places as compared to All-India ranks.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Pune is flocked with students and techies from different parts of the country every year, the top 10 Most Trusted Brands of Pune clearly indicate the favoritism.” Also 2 City based brands Chitale Bandhu & Syska Led ranked as Category leaders in F&B – Diversified and Lighting respectively, he said.

These revelations were a result of The Brand Trust Report, India Study – 2015, the fifth in its series, published by TRA (formerly known as Trust Research Advisory), a leading research organization dedicated to understanding and simplifying concepts related to Trust. This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

All India Listings: http://www.trustadvisory.info/allindia_2015.htm

Category-wise Listings: http://www.trustadvisory.info/Category%20wise%20listing-2015.html

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes. Its other group companies include Blue Lotus Communications, Blue Bytes News and i9 Communications.

Power of Voic

Power of Voice, Pune

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East India Trust Verdict: Samsung Mobiles ranks first, Sony 2nd, Nokia ranks 3rd Boroline, Emami, ITC, and Khadims Gain Higher Trust in Region

Kolkata, India, 26th February, 2015 : India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. Samsung Mobiles leads East as the Most Trusted Brand followed by Sony both brands have moved up one place from All-India rank. Nokia ranks 3rd in East, up two places from All-India rank. LG is East India’s 4th Most Trusted Brand, down three places from its All-India rank. Lakme secures East India’s 5th position improving its national rank by twenty places and Britannia is East India 6th Most Trusted Brand up twenty places from its All-India rank. Godrej at 7th in the East is up two places from its All-India position and Colgate at 8th position is up fourteen places, Dettol at 9th in East betters its All-India rank by eighteen slots and Amul at East India’s 10th is up two places as compared to All-India ranks. Last year the 5 Most Trusted East India brands were Samsung, Sony, Tata, Nokia and LG.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-. The East zone cities include Kolkata and Guwahati covering nearly 17% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “There has been an encouraging trend that we notice in this year’s Brand Trust Report 2015 as far as companies based out of West Bengal are concerned. A number of products like Keo Karpin Hair oil – a regular name in Bengali household from Dey’s Medical Company is a surprise direct entry and nationally positioned at 618th along with Century Plywood ranked at 336th and Anjali Jewellers at 556th.” Also a number of homegrown brands like ITC (All-India rank 34th), Boroline – another popular Bengali household name (All-India rank 81st), Emami (All-India rank 116th) Bisk Firm (All-India rank 276th ) are slowly gaining a strong foothold in the rest of Indian markets and have gained Trust as compared to Brand Trust Report 2014. The other significant brands from Eastern region who have been recognized for their ‘trust’ factor in the BTR 2015 include Turtle, Kutchina, Khadims, Linc Pens, Berger Paints , Keyaseth Spa, Dunlop(Tyre),Raja Biscuits, Rupa Frontline, he added.

Across India, some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

 

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LG is South India’s Most Trusted Brand followed by Sony & Samsung Mobiles Aachi Masala, Aavin Milk, MTR and Mercedes Benz Gain Higher Trust in Region

Chennai, India, 26th February  2015 : India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. LG leads South as the Most Trusted Brand as well as All-India rank, followed by Sony which secures 2nd rank in South up from one place from All-India rank. Samsung mobiles ranks 3rd in South, down one place from its All-India rank. Dell is South India’s 4th Most Trusted brand, up four places and Hewlett Packard secures South India’s 5th position, up five places from All-India rank and Apple is at South India’s 6th position up seven places from its All-India rank. Bata is at 7th in the South is up four places and Bajaj at 8th position is down by two places from its All-India rank, Axe is the 9th Most Trusted Southern brand, improving its national ranks by  nineteenth places and Nokia is at 10th in the South India down by five places as compared to All-India ranks. Last year the 5 Most Trusted South India brands Samsung, Sony, Nokia, Hero Motocorp and LG.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-. The South zone cities include Chennai, Bangalore, Hyderabad, Cochin and Coimbatore covering nearly 26.17% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “South India’s preferences have always been distinct and do not tow the All-India line. While a comparison of the top 50 in the zone shows small differences, these differences become stark as we study the entire group of 500 brands.” Also, Chennai has shown its unique preference with 15 brands namely Aachi Masala, Amazon, Aavin Milk, MTR, Mercedes Benz, Hamam, Santoor, Close up, Tata Docomo, TCS, Wipro, Fila, Vatika, Eva and Microsoft features in 100 Most Trusted of South India are not seen in the 100 Most Trusted of the other three zones, he also said.

Across India, some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 About TRA (formerly Trust Research Advisory):

 TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

Hindu Business Line Chennai

The Hindu Business Line, Chennai

 

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Filed under Automobile, Bank, BFSI Sector, Brand Trust, Entertainment, Healthcare Sector, mobile phone, Technology, Trust, Uncategorized

North India Trust Verdict: LG ranks first, Samsung Mobiles 2nd, Hero Motocorp ranks 3rd Bata, Bikaji, Pepsi, Haldiram’s and Lakme Gain Higher Trust in Region

New Delhi, India, 25th February  2015 :India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. LG leads North as the Most Trusted Brand, followed by Samsung Mobiles which secures 2nd rank in both All-India and North as well. Hero Motocorp ranks 3rd in North, up twelve places from All-India. Sony is North India’s 4th Most Trusted brand, down one place from its All-India rank. Nokia secures North India’s 5th position as well as All India rank and Honda is at North India 6th up one place from its All-India rank. Bata at 7th in the North is up four places from its All-India position and Tata at 8th position is down four places, Amul at 9th in North betters its All-India rank by three slots and Maruti Suzuki at North India 10th is up six places as compared to All-India ranks. Last year the 5 Most Trusted North India brands were Samsung, Sony, Nokia, Tata and LG.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.  The North zone cities include Delhi, Chandigarh, Lucknow and Jaipur covering nearly 26% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “North India’s preferences have always been distinct and show distinct preferences for some categories over others. 19 unique brands which feature in 100 Most Trusted of North India are not seen in the 100 Most Trusted of the other three zones. Also, Delhi has always been known for its affinity for food and in the top 100 of North in this list are Bikaji, Bikano, Bikanervala, MDH and Choki Dhani, which do not feature in the top 100 of the other three zones.” Apart from this, other brands which feature in this zone top 100 but not in others are Action Shoes, Usha, Ayur, Jindal, Lava, Kingfisher, Maxima, Lee Cooper, Intex, Kent, Snapdeal, Khaitan, Lacoste, Pantaloons, he also said.

Across India, some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 About TRA (formerly Trust Research Advisory):

 TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

Business standard Mumbai

Business Standard, New Delhi

 

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LG is India’s Most Trusted Brand, Samsung Mobiles ranks 2nd, Sony is 3rd

Top 20_2015

Top 20 Most Trusted Brands of India

 

Mumbai, India, 24th February 2015: India’s much waited brand barometer, The Brand Trust Report, India Study, a study comparing ‘trust’ held in brands, for 2015 has been released. LG has been ranked as India’s Most Trusted brand in the study this year. The brand was ranked 4th in BTR 2014, 10th in BTR 2013, 3rd in BTR 2012 and 4th in BTR 2011, showing a consistent trust legacy. Samsung Mobiles is ranked India’s 2nd Most Trusted Brand, up 377 ranks over the previous year. Sony is the 3rd Most Trusted, followed by Tata ranked 4th (both are down one rank from last year) and Nokia is ranked 5th maintaining its rank of last year. India’s 6th Most Trusted Brand is Bajaj which has gained forty ranks over 2014 and Honda is ranked 7th Most Trusted gaining one rank over last year. Dell is India’s 8th Most Trusted Brand rising 46 ranks over the previous year, Godrej is India’s 9th Most Trusted (up seven ranks over 2014) and Hewlett Packard is the 10th Most Trusted in 2015. The report is launched annually by TRA (formerly Trust Research Advisory), a company of the Comniscient Group, a diversified communications group.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “LG being India’s Most Trusted brand in 2015 is a result of the brand’s tireless focus on providing consumer value. Further they have understood the Indian mindset very well and have connected to the consumers. Trust is the most important connection between a brand and its stakeholders and it is important for every brand to analyze its Trust Quotient very closely.”

Among India’s 1000 Most Trusted brands 270 categories were listed. The categories with the maximum brands were Food & Beverage represented by 185 brands, FMCG represented by 150 brands, Automobile represented by 67 brands and Personal Accessories represented by 59 brands.

Some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

 For further media information, please contact:

Dheeraj Mishra : 9833643101

Jinal Mehta : 9870893192

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Filed under Automobile, Bank, BFSI Sector, Brand Trust, Entertainment, Healthcare Sector, mobile phone, Technology, Trust, Uncategorized

North India’s Most Trusted brand is Samsung, followed by Sony at 2nd North ranks LIC, HCL, SBI, HDFC, Nike and Wipro higher on Trust

New Delhi, India, 30th January 2014:India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2014. Samsung leads North India and All-India as the Most Trusted brand, followed by Sony, which secures 2nd rank in both groups as well. Nokia ranks 3rd in North, up from fifth place All-India, and Tata is North India’s 4th Most Trusted brand, down one place from its All-India rank. LG secures North India’s 5th position, down one place from its All India rank. Reliance at North India 6th betters its All-India rank of ninth and LIC at 7th in the north is up seven places from its All-India position. Hewlett Packard at 8th position is down two places, Maruti Suzuki at 9th betters its All-India rank by one slot and Honda at North India 8th is up two places as compared to All-India ranks. Last year the 5 Most Trusted North India brands were Nokia, Samsung, Sony, BMW and Tata.

The Brand Trust Report, the fourth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 15000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 5 million datapoints and 20000 unique brands from which the top 1200 brands have been listed in this year’s report. These brands have been classified into 284 different categories as against 213 categories in 2013. The North zone cities include Delhi, Chandigarh, Lucknow, Jaipur and Indore, covering 26.3% of all the respondents.

N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “North India’s preferences have always been distinct and do not tow the All-India line. While a comparison of the top 25 in the zone shows small differences, these differences become stark as we study the entire group of 500 brands.”

The Brand Trust Report, India Study, 2014, lists each zone’s 500 Most Trusted brands. The ten top gainers out of the 322 brands which gained ranks in the North Zone as compared to their All-India ranks are, Abbott Labs (748 ranks), Addiction (734 ranks), Baidyanath (731 ranks), Dr. Reddy (727 ranks), Cycle Agarbatti ( 718 ranks), Jivi Mobile (718 ranks), Shine.com (715 ranks), Crossword (710 ranks), MTS Blaze (710 ranks) and SMC (692 ranks).

The ten biggest rank losers out of the 173 brands which fell in ranks against their All-India ranks are Polo (-388 ranks), Oral B (-321 ranks), IFB (-283 ranks), YouTube (-271 ranks), Kissan (-264 ranks), Rexona (-256 ranks), Vim (-255 ranks), Paragon (-251 ranks), Tommy Hilfiger (-245 ranks) and Pizza Hut (-241 ranks).

“Two hundred and thirty five brands in the North have a 50 rank gain or more, with one hundred and twenty five out of them having more than a 200 rank gain over All-India ranks. Fifty Eight brands out of the list also have a hundred rank fall or more”, Chandramouli added.

 

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices.

 

About The Brand Trust Report, India Study – 2014:

The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

 

For further information, please contact:

Sachin Bhosle – 9820164688/sachin@trustadvisory.info

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South India’s Most Trusted brand is Samsung, followed by Sony at 2nd South shows trust preference for Philips, Puma, Santoor and Panasonic

Chennai, India, 30th January 2014:India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2014. Samsung leads South India and All-India as the Most Trusted brand, followed by Sony, which secures 2nd rank in both groups as well. Nokia ranks 3rd in South, up from fifth place All-India, and Hero is South India’s 4th Most Trusted brand, gaining three places from its All-India rank. LG secures South India’s 5th position, down one place from its All India rank. Philips is ranked 6th, bettering its national position by six ranks in the South, and ranked 7th is Hewlett Packard, losing one rank from its All-India place. Tata slips five ranks in the South to take the 8th Most Trusted Southern brand and Puma, gains twenty-two places from its All-India ranks to secure 9th rank. Lux is the 10th Most Trusted Southern brand, improving its national rank by three places.

The Brand Trust Report, the fourth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 15000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 5 million datapoints and 20000 unique brands from which the top 1200 brands have been listed in this year’s report. These brands have been classified into 284 different categories as against 213 categories in 2013. The South zone cities include Chennai, Bangalore, Hyderabad, Cochin and Coimbatore, covering 25.3% of all the respondents.

N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “South India’s preferences have always been distinct and do not tow the All-India line. While a comparison of the top 25 in the zone shows small differences, these differences become stark as we study the entire group of 500 brands.”

The Brand Trust Report, India Study, 2014, lists each zone’s 500 Most Trusted brands. The ten top gainers out of the 321 brands which gained ranks in the South Zone as compared to their All-India ranks are, Birla Plus (694 ranks), Airwick (675 ranks), Ayur(662 ranks), Duracell (660 ranks), Morissons(646 ranks), Birla Corp (629 ranks), GRB (629 ranks), Yxtel(628 ranks), Lion Dates (625 ranks) and Envy 1000 (615 ranks).

The ten biggest rank losers out of the 176 brands which fell in ranks against their All-India ranks are Kotak Mahindra Bank (-312 ranks), Haldiram’s(-301 ranks), Dabur Real (-279 ranks), Hyundai Santro(-279 ranks), Rupa (-274 ranks), Mircosoft (-273 ranks), Siyaram’s (-272 ranks), Lijjat Papad(-263 ranks), Tata Motors (-263 ranks) and Kent (-245 ranks).

“Out of the five hundred brands listed, 321 gained South as compared to the national list with an average gain of 186.8 ranks per brand, and 176 brands were net rank losers, losing 81.7 ranks per brand. On a whole, more brands gained trust ranks in the South than lost as compared to the national averaged”, Chandramouli added.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices.

 

About The Brand Trust Report, India Study – 2014:

The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

 

For further information, please contact:

Sachin Bhosle – 9820164688/sachin@trustadvisory.info

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Samsung is India’s Most Trusted Brand; Sony ranks 2nd, Tata is 3rd Hewlett Packard is Most Trusted in Technology, Hero in Automobile and LIC in BFSI

Mumbai, India, 29th January 2014: India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2014. Samsung has emerged as India’s Most Trusted brand this year. Sony ranks as India’s 2nd Most Trusted Brand followed by Tata which has ranked 3rd this year. In 2013, the three brands had ranked second, third and fifth respectively.  LG, ranks 4th in this year’s list, followed by the three year leader, Nokia, at 5th place. Hewlett Packard move up fourteen ranks over last year to become India’s 6th Most Trusted Brand and Hero leaps seventy-nine ranks to become India’s 7th Most Trusted. Honda is at rank 8th, followed by Reliance at 9th. Mahindra betters its last year rank by sixty-nine places to get ranked as India’s 10th Most Trusted brand. 

The Brand Trust Report, the fourth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 15000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 5 million datapoints and 20000 unique brands from which the top 1200 brands have been listed in this year’s report. These brands have been classified into 284 different categories as against 213 categories in 2013. The 244-page report is available for Rs. 14000/-. 

N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Samsung has grown steadily in trust ranks over the last four years – 5th in 2011, 4th in 2012, 2nd in 2013 and has reached India’s Most Trusted rank this year. When a brand focuses on its trust with intensity, apart from trust the brand gains in market-share, product premium and acceptance of new products as an automatic by-product. Samsung’s strategy of focusing on the core intangibles of its brand is evident from its climb to leadership in BTR 2014.”

An analysis of the 100 Most Trusted Brands in 2014 revealed that most brands were represented from Diversified with 11, Consumer Electronics with 10, Bath/Beauty with 9, Mobiles with 8, 4-Wheelers, Telephony, and 2-Wheelers with 4 each, and Personal Technology, Sportswear and Aerated Drinks with 3 brands each.

 “Among the top 100 Most Trusted brands, 75 were net gainers while 25 took a fall. The gainers gained an average of 86.23 ranks, while those that fell took a dip of 27.16 ranks on average, showing that the average gain among the top hundred beats the average loss in ranks by 317%. A connected surmise could be drawn that in the year that was slow for many, brands took the opportunity to focus more on their trust intangibles, scoring points in the process. For long term sustainability and success, it is important that brands have a long term investment in trust”, Chandramouli added.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices.

 

About The Brand Trust Report, India Study – 2014:

The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

 

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LG is the most trusted in Kolkata, followed by Sony and Adidas. Nokia down to 6th, Tata to 8th position in the Eastern Capital.

Adidas, Puma, Hewlett Packard & Onida make new entry in Kolkata’s 10 most trusted

 Kolkata, India, 20th January 2012: India has chosen – the much anticipated results of India’s Most Trusted Brands are out. Nokia and Tata have retained their first and second positions from last year as India’s top two Trusted Brands this year. Sony, the Japanese electronics leader, slipped to fifth position this year, outranked by the two aggressive Korean Chaebols, LG at 3rd position and Samsung at 4th position. The Brand Trust Report, India Study, 2012 (BTR 2012), lists India’s 1000 Most Trusted Brands and was launched in the city today. The report, the result of a comprehensive primary research conducted on 61-components of trust – a proprietary tool of Trust Research Advisory. The research is conducted with 2718 ‘influencer’ respondents from 15 cities, generating more than 2 million data-points from 12000 hours of research.

However, Kolkata has proved that it has a unique mind of its own with five new entrants into the city’s trusted list. LG emerges as Kolkata’s most trusted brand. This is followed by Sony ranked 2nd and Adidas as the city’s 3rd most trusted brand. Samsung at 4th rank is closely followed by Puma which makes a new entry at 5th position in Kolkata’s trust list. The most trusted brand across India, Nokia, is pushed down to 6th rank in Kolkata, and three new brands make an entry Hewlett Packard 7th, Onida  at 9th. BMW makes a surprise entry as the 10th most trusted brand of the city, showing the growing aspirations of Kolkata.

The city’s trust on Tata, the pride of the East, has taken a significant beating and the brand has been rated as the 8th most trusted brand in Kolkata. N. Chandramouli, CEO, Trust Research Advisory commented on this finding and said, “The only explanation for Tata’s trust dip seems to be that Kolkata’s citizenry may have been significantly affected after Nano’s departure from West Bengal.”

N. Chandramouli, CEO, Trust Research Advisory, elaborated the Chennai difference and said, “The Brand Trust ReportTM ranks brands Trust which can be a proxy for all brands’ experiences. India is a mosaic and South and North, East and West are as different as chutney is to cheddar. This study also shows that Kolkata’s preferences, nuances and cultural perceptions are extremely different from the rest of the country. When brands seek to reach out to stakeholders in India, to succeed they must address these vastly different regional preferences and choices.”

Of the 2718 respondents in 15 cities across India, Kolkata had 298 (11%) respondents. The other cities that were targeted in this study include Mumbai, Delhi, Chennai, Ahmedabad, Chandigarh, Bangalore, Pune, Lucknow, Hyderabad, Nagpur, Jaipur, Kochi, Indore, and Coimbatore. All respondents were from the SEC-A segment.

The Brand Trust Report, India Study, 2012, priced at Rs. 10000 (Rupees Ten Thousand Only), is available across major book stores, online book stores and TRA offices.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

 

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.

 

The BTR lists India’s 1000 Most Trusted Brands nationally. In this, 22 are listed in the Personalities category, and this list is led by Anna Hazare who has surged gaining the nation’s trust ahead of popular personalities like Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan featuring in that order. Among business personalities Ratan Tata is the Most Trusted, followed by Vijay Mallya, Bill Gates and Steve Jobs.

Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

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