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HUL has India’s Most Trusted Brand Portfolio 36 of 45 HUL brands in India’s Most Trust list – Brand Trust Report 2013

11th June, 2013. Mumbai. The portfolio of India’s largest consumer goods, beverages and personal care products company, Hindustan Unilever, has the largest number of trusted entries from a single group in The Brand Trust Report, 2013 (BTR 2013). 37 of HUL’s 45 brands were listed among India’s Most Trusted Brands in the report. The BTR 2013 is the third in its series, and has listed India’s 1100 Most Trusted Brands arising out of a primary research conducted across 16 cities on its proprietary 61-attribute Brand Trust Matrix by Trust Research Advisory (TRA).

N. Chandramouli, CEO, Trust Research Advisory observed on this new finding, “The strength of Hindustan Unilever comes from its brands and it is evident in the strength of trust held in them. Its’ brands dominate by presence they are present in. However, HUL lacks category leaders in many cases and brands like Tide from P&G in fabric-care, Colgate from Colgate-Palmolive in Oral Hygiene, Vadilal in Ice-creams and Kent in Water Purifiers are category leaders.”

Lux leads the HUL portfolio ranked India’s 15th Most Trusted Brand, followed by Dove (India’s 19th Most Trusted) and Ponds (India’s 23rd Most Trusted) is third most trusted among the HUL brands.  HUL weighs heaviest in the Bath/Beauty category HUL with 18 brands among the 68. In the Tea Category among F&B brands, HUL has four brands among the six listed in the report. These are Red Label (262nd), Lipton (343rd), Taj Mahal Tea (442nd) and Taaza (782nd). In the Homecare category, two HUL brands, Domex (All India 187th Most Trusted) and Vim (All India 250th Most Trusted) hold the first two positions.

In the Fabriccare category, Tide (All India rank 60th) from the Proctor & Gamble stable is the leader, followed by three HUL brands, Surf Excel (63rd), Rin (110th) and Wheel (271st). The Hindustan Unilever brand, independently listed in the report was ranked India’s 324th Most Trusted Brand. The umbrella brand has fallen substantially this year and had been ranked the 60th Most Trusted brand in India in last year’s report.

TRA is launching another report titled India’s Most Attractive Brands in August 2013, the primary research for which is currently under way.

About Trust Research Advisory (www.trustadvisory.info):

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Introspection, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series.  TRA is also soon launching a new report, India’s Most Attractive Brands based on a proprietary Attraction Matrix made of 36 attributes.

 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe.

 

For further media information, please contact

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

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Nokia & Tata lead India’s Most Trusted second year in a row

Chandigarh tilts all tables. LG ranked most trusted in city, Cadbury’s 2nd, Ponds 3rd

Chandigarh, India, 19th January 2012: India has chosen – the much anticipated results of India’s Most Trusted Brands are out. Nokia and Tata have retained their first and second positions from last year as India’s top two Trusted Brands this year. Sony, the Japanese electronics leader, slipped to fifth position this year, outranked by the two aggressive Korean Chaebols, LG at 3rd position and Samsung at 4th position. Maruti Suzuki improves its position of last year by one notch and is India’s 6th Most Trusted Brand this year. Bajaj ranked 7th is a new entrant in this year’s top ten (last year it was ranked 12th); LIC and Airtel positions are unchanged from last year at 8th and 9th rank respectively. Reliance slips to 10th Most Trusted Brand this year (from sixth last year). The Brand Trust Report, India Study, 2012 (BTR 2012), lists India’s 1000 Most Trusted Brands and was launched in the city today. The report, the result of a comprehensive primary research conducted on 61-components of trust – a proprietary tool of Trust Research Advisory. The research is conducted with 2718 ‘influencer’ respondents from 15 cities, generating more than 2 million data-points from 12000 hours of research.

However, Chandigarh’s choice of India’s 10 Most Trusted Brands totally different from rest-of-India. LG emerges as Chandigarh’s Most Trusted Brand followed in sequence by two rank outsiders, Cadbury’s at 2nd, and Ponds at 3rd position. Cadbury’s on an All-India basis is ranked 28th and Ponds 39th – showing some high regional preferences in the  city. The most surprising find of all is the inclusion of Shell at all India rank 118, ranked at 9th position by the city.

N. Chandramouli, CEO, Trust Research Advisory, elaborated on nuances that Pune showed in the report and said, “The Brand Trust ReportTM maps the brand topography of India on the universal metric of Trust –a proxy for all the different experiences that any brand generates. Though sometimes being headquartered in the base city comes as a great advantage, in other cases, the proximity does reveal too much. There are six brands which are in the top ten of Chandigarh, which are not in the All India top 10 list, showing a very different trend in this city. Shell throws up a surprise jumping up from an All-India rank of 118 to 9th position in Chandigarh”.

The report, priced at Rs. 10000 (Rupees Ten Thousand Only) is available across major book stores, online book stores and TRA offices.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out “Trust” in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

 

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust.

 

The BTR lists India’s 1000 Most Trusted Brands nationally. In this, 22 are listed in the Personalities category, and this list is led by Anna Hazare who has surged gaining the nation’s trust ahead of popular personalities like Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan featuring in that order. Among business personalities Ratan Tata is the Most Trusted, followed by Vijay Mallya, Bill Gates and Steve Jobs.

Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

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