Tag Archives: Tata Nano

Innovative ways to Showcase Power of Licensing

While most measure a brand in terms of market share, brand value, growth – the more important invisible and intangible components of brand behaviour are often lost to measurement. TRA (formerly Trust Research Advisory) with the help of the Brand Trust Report aim to look at these elements holistically and creates a singular metric in each case, that can measure the intangible and tangible attributes or traits of a brand in one unit. To feature in the report is a matter of great pride for any brand and to display this achievement TRA licenses its symbols so that the brands can carry the mark of their achievement with great pride. Licensing is an integral business development tool that provides brand with a competitive advantage. It helps the brand leverage its self in its marketing communication with a stamp of surety and confidence.

Several leading brands have used the reports and its extensions to enhance their brand’s scope and communication processes. Few have been listed here:

The trust of an Indian consumer in a Korean product is a representative of the quality and prolonged positive brand experience.

LG decides to thank their consumers for the trust they have shown in the brand over the years

LG decides to thank their consumers for the trust they have shown in the brand over the years

LG India’s Pinned Tweet

And some made their trusted image, the face of facebook among thousands of loyal consumers

Dell’s Facebook post have more than 11000 likes

In addition to this Dell has made an active campaign to ensure that this great news reaches each and every one of their stakeholders by proudly displaying notices with in thier offices as well as retail outlets.

Dell in office   Dell banglore

In addition to that to boost their communication in brochures and print ads brands Kent, Big FM, IDBI, Dainik Bhaskar among several others use the licensing symbol in their communication
Big

kent

Picture1 Picture2

When people’s car got the people’s trust, they went on to showcase this achievement across several online social platforms. Cheers to Tata Nano!

tata nano post

Tata Nano Most Trusted 3 year in a row

While brands chose to celebrate their awesomeness on social media, NDTV – the Most Trusted Media brand in India went on to display their trusted image through people who are representatives of the brand.ndtv sonia tweet

In the quest of trust, certain brands are dependent on the trusted relationships that consumers share among themselves. For such brands, trust is imperative since they thrive in the market only if a desired result of a transaction is achieved with complete satisfaction and not just through high quality communication.

Bharat Matrimony tweet

Top brands in India have always enjoyed people’s trust. Their legacy in the Indian market helps the brand inherit the trust of the parent brand. In case of Tata Nano, the parent went on to uplift their brand image through the people’s trust that was held by the child. This was a reverse case of inherited trust. What a moment of Joy!!!tata group tweet

The expression of Trust is critical if you know that brand resides in the subconscious of your customer. As certain commodities in the market are dependent on trusted transactions, something like a credit card needs to tell its holders that their money is safe and in trusted hands.

American Express post

Ranked as Most Trusted Credit card in India

It doesn’t get better when the news is that the 2nd Most Trusted Brand in the industry is not a direct competitor but a worldwide giant and you hear it resonate with your Indian loyalists.

Amul

So some competition is always healthy and a review from a third party industry critic amounts to loads of trust coming your way. This is your opportunity to resemble or rather position yourself as a brand as good as an internal giant who will someday be your direct competition.

jumbo1

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Interestingly Brand India Infoline has chosen to showcase the licensing symbol on their webpage in an innovative banner.

iifl copy

Dr. Reddy’s Laboratories has spread the word through their extensive network on LinkedIn

Dr_Reddy_s_Laboratories

Top 1000 Most Trusted Brands – All India Listings: http://www.trustadvisory.info/allindia_2015.htm

Top 1000 Most Trusted Brands – Category-wise Listings: http://www.trustadvisory.info/Category%20wise%20listing-2015.html

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Filed under Automobile, Bank, BFSI Sector, Brand Trust, Entertainment, Healthcare Sector, Licensing, mobile phone, Technology, Trust

Tata Nano is India’s Most Trusted Automobile: Brand Trust Report

India. 17th February 2014. Taking the automobile industry by storm, the upstart hatchback, Tata Nano, tops the category by becoming India’s Most Trusted Automobile, as revealed by The Brand Trust Report, India Study 2014. Tata Nano makes a notable rise of 50 ranks over last year increasing its overall Trust Index as well and maintains its first rank in the category the second year in a row. TRA, a Comniscient Group Company, is the publisher of The Brand Trust Report, India Study – 2014 and lists 1200 brands from 284 categories.

N. Chandramouli, Chief Executive Officer, TRA said, “In the Car- hatchback category, Tata Nano, and among Sedans, Honda City, both continue their winning ranks of 2013. The latter is followed by Mitsubishi Lancer a new entrant in the category and Maruti Suzuki Swift Desire comes in third in the category. Further, among SUV/MUVs Mahindra Scorpio replaces Tata Safari from last year, rising as the Most Trusted brand.”

Of the twenty six brands listed in the category, 10 brands belong to the Hatch-back category, 7 Sedans and 9 belong to the SUV/ MUV category. Eleven of these brands are new entrants having been listed for the first time in 2014. Of the long list, six auto brands in BTR 2014 come from the stable of the Indian automobile behemoth, Tata Motors.

The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

About TRA (formerly Trust Research Advisory)

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices.

 

To view the most trusted brands

All India click on the link | http://www.trustadvisory.info/allindia_2014.html

Category-wise click on the link | http://www.trustadvisory.info/Category%20wise%20listing-2014.html

 

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East places more trust on Tata, LIC and Audi than RoI. Nokia & Samsung – India’s top two in trust retain ranks in East

Kolkata, India. 1st February, 2013. The results of the most anticipated brand study, The Brand Trust Report, India Study – 2013 are out and India has chosen its Most Trusted Brands. Nokia and Samsung, India’s two most trusted brands, retain the positions East India as well. East Zone’s 3rd Most Trusted brand this year is Tata which has regained many trust ranks from its 8th rank in East last year. Sony has slipped two ranks from last year to become East Zone’s 4th Most Trusted brand, and Bajaj moves up from last year to enter the top ten at 5th position. LIC garners extra trust in the East and is the 6th Most Trusted brand gaining 17 ranks from its All India position. BMW makes an entry at 7th rank and Reliance is at 8th rank in the East. With Audi entering as the 9th Most Trusted brand,  East India’s penchant for luxury cars becomes more visible. Godrej also makes an entry in the city’s ten Most Trusted at 10th rank.

Studying India’s 500 Most Trusted Brands’ movement in the East Zone shows that it has extremely different preferences as compared to rest-of-India. Out of India’s Most Trusted 500, 141 do not make it to the East list. The brands which have over-performed the most in the East as compared to their All India ranks throw up some surprises, and are Nestle Munch (up 88 ranks), Bingo (up 84 ranks),  John Player (up 83 ranks) and Kent (up 83 ranks). On the other hand, the brands that take the worst trust beating in the East as compared to All India ranks are the luxury motorbike manufacturer, Ducati (down 1059 ranks), Wildstone (down 955 ranks), Everest Masala (down 935 ranks) and Revital (down 923 ranks). 

N. Chandramouli, CEO, Trust Research Advisory, launched the report and said, “Trust is the basis of all commerce, and Brand Trust is the only precise and scientific measure of this extremely important brand marker. Brand Trust is a universal and vital proxy for all the different experiences that a brand generates, making it possible for brands to accurately allocate resources and measure results. We all know India to be a mosaic of languages as well as cultures and the results of BTR 2013 ratifies this by showing that East India’s choices which show strikingly similar choices to the South.”

Some East anomalies among category leaders are as follows – Quicksilver leads the Branded Fashion Category as compared to Fastrack in All India, Bharat Petroleum leads in Energy Category in East as compared to ONGC being the national leader, Maggi leads in the East F&B Category whereas Amul is the Most Trusted F&B brand nationally. Usha Fans is the Electricals Category leader of the East, a position occupied by Havells nationally and Domex is the Eastern leader among Household products, a position occupied by AllOut nationally for the third year in a row. Among Personal Accessories, East is led by Titan while nationally the Most Trusted brand in this category is Nike. In Technology, Apple leads the national Most Trusted brands whereas the Eastern leader is Dell. Surprisingly, though Tata Steel leads nationally among Heavy Industries, it does not find a ranking in the East.

In the All India ranks, the category leaders are as follows. After being ranked second two years in a row, Coca-Cola makes it as India’s Most Trusted Aerated Soft Drinks brand, albeit with only a 2% lead over the 2nd ranked Pepsi. However, this is reversed in the East where Pepsi is the Most Trusted followed by Coca-Cola. Nano rides in as India’s Most Trusted four-wheeler car brand whereas it is second to Honda City in the East. In national ranks in Fabric-care, Tide beats Surf Excel while Nirma surges ahead of Hindustan Unilever as the latter slips significantly.  HCC is India’s Most Trusted Infrastructure brand, DLF leads in Real Estate and, in education, IIT is more trusted than Oxford University and IIM. In F&B, Parle-G leads in biscuits and Cadbury’s DairyMilk is the Most Trusted Chocolate Bar among seven brands listed. World Health Organization leads in trust among Global Bodies followed by YMCA, UNICEF and Red Cross. Dabur, the Ayurveda leader, also leads the Healthcare Super Category of 36 brands. The mosquito repellent, AllOut, has been a leader three consecutive years and has noticeable lead of 120% over the next ranked, GoodKnight. The category of Internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule 3% margin.

Anna Hazare is the Most Trusted Personality in India, at 87th rank this year. Being Human, Salman Khan’s Foundation, however, maintains its rank as the Most Trusted NGO in India. Most brands in the Technology Category have gained trust ranks this year with Apple being listed as the Most Trusted Technology brand.  Indigo Airlines is this year’s Most Trusted Airline as Air India slips to second position.

 

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series. 

 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe. 

For more information, please contact:

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

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South trusts Godrej, TCS, Ratan Tata more than RoI Nokia & Samsung – India’s top two in trust retain ranks in South

Chennai, India. 31th January, 2013. The results of the most anticipated brand study, The Brand Trust Report, India Study – 2013 are out and India has chosen its Most Trusted Brands. Nokia and Samsung, India’s two most trusted brands, retain the positions South India as well. South  Zone’s 3rd Most Trusted brand is BMW, which has bettered it’s All India 4th rank moving up one slot. Godrej moves up two positions to be the 4th Most Trusted Brand in South and Sony loses two ranks from the national list to be the 5th Most Trusted Brand in South India. Airtel garners extra trust in the South and is the 6th Most Trusted brand in South India gaining three ranks from its All India position. Reliance loses two ranks in South and takes up 9th rank, while Ponds makes a surprising entry at 10th position gaining 13 slots from its All India rank.

Studying India’s 500 Most Trusted Brands’ movement in the South Zone shows that South India has extremely different preferences as compared to rest-of-India. Out of India’s Most Trusted 500, 147 do not make it to the South list. The brands which have over-performed the most in the South as compared to their All India ranks throw up some surprises, and are Zee (up 105 ranks), Maxx (up 63 ranks),  TVS (up 59 ranks) and IBM (up 58 ranks). On the other hand, the brands that take the worst trust beating in the South as compared to All India ranks are Dabur Real (down 746 ranks), VIP Bags (down 671 ranks), Chevrolet (down 497 ranks) and AOL (down 486 ranks).  TCS rides its’ All India 91st rank on its Southern prowess, where speeds past to 17th rank (TCS ranked 561st in West, 300th in North and 29th in East).

N. Chandramouli, CEO, Trust Research Advisory, launched the report and said, “Trust is the basis of all commerce, and Brand Trust is the only precise and scientific measure of this extremely important brand marker. Brand Trust is a universal and vital proxy for all the different experiences that a brand generates, making it possible for brands to accurately allocate resources and measure results. We all know India to be a mosaic of languages as well as cultures and the results of BTR 2013 ratifies this by showing that South India’s choices and thinking are quite different from the National average.”

In the All India ranks, the category leaders are as follows. After being ranked second two years in a row, Coca-Cola makes it as India’s Most Trusted Aerated Soft Drinks brand, albeit with only a 2% lead over the 2nd ranked Pepsi. Nano rides in as India’s Most Trusted four-wheeler car brand and among Consumer Products, Tide beats Surf Excel while Nirma surges ahead of Hindustan Unilever as the latter slips significantly.  HCC is India’s Most Trusted Infrastructure brand, DLF leads in Real Estate and, in education, IIT is more trusted than Oxford University and IIM. In F&B, Parle-G leads in biscuits and Cadbury’s DairyMilk is the Most Trusted Chocolate Bar among seven brands listed. World Health Organization leads in trust among Global Bodies followed by YMCA, UNICEF and Red Cross. Dabur, the Ayurveda leader, also leads the Healthcare Super Category of 36 brands. The mosquito repellent, AllOut, has been a leader three consecutive years and has noticeable lead of 120% over the next ranked, GoodKnight. The category of Internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule 3% margin.

Anna Hazare is the Most Trusted Personality in India, at 87th rank this year. Being Human, Salman Khan’s Foundation, however, maintains its rank as the Most Trusted NGO in India. Most brands in the Technology Category have gained trust ranks this year with Apple being listed as the Most Trusted Technology brand.  Indigo Airlines is this year’s Most Trusted Airline as Air India slips to second position.

Surprisingly, though there are significant variations in South Zone ranks as compared to All India, though many of Category leaders remain unchanged. The upsets in South among Category leaders are –  in Spykar is the Most Trusted Apparel Brand followed by Raymond (Lee and Levi’s are All India’s Most Trusted duo), Godrej is also South’s preference in the Diversified Category (compared to Tata which leads this category in All India), Ponds leads in Personalcare for South (beating Lux which is the All India Most Trusted), Woodlands is preferred in South as compared to Nike  in Personal Accessories and Ratan Tata is the Most Trusted Personality in South India as against Anna Hazare who leads the All India list.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series.

 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe.

 

For more information, please contact:

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

Leave a comment

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North ranks Anna, Facebook higher on Trust. Nokia & Samsung – India’s top two in trust retain ranks in North

Delhi, India. 30th January, 2013. The results of the most anticipated brand study, The Brand Trust Report, India Study – 2013 are out and India has chosen its Most Trusted Brands. Nokia and Samsung, India’s two most trusted brands, retain their positions in the North. North Zone’s 3rd Most Trusted brand is Godrej, which has bettered it’s All India 6th rank. BMW maintains the same position in the North as in rest of India by taking up the position of the 4th Most Trusted Brand and Reliance gains two ranks from the national list to be the 5th Most Trusted Brand in North India. Tata loses one place in North and is at 6th, while Sony loses four ranks to be 7th Most Trusted Brand. Apple is also more trusted in the North at 8th rank than in rest of India where it ranks 12th. Bajaj and Airtel lose one rank each to be the 9th and 10th Most Trusted Brands in North Zone respectively.

Studying India’s 500 Most Trusted Brands’ movement in the North Zone is quite revealing. The brands which have over-performed the most in the North as compared to their All India ranks are VIP Bags (up 229 ranks), Reliance Foundation (up 196 ranks), Dhirubhai Ambani (up 182 ranks) and Windows (up 164 ranks). On the other hand, the brands that take the worst trust beating in the North as compared to All India ranks are Toyota Innova (down 1578 ranks), SetWet (down 825 ranks), Emirates (down 737 ranks), FILA (down 635 ranks) and Royal Stag (down 612 ranks).  Six brands were not even mentioned in any of the interviews in the North, namely, Accenture, 7 UP, Head & Shoulders, Airwick, Amaron and, surprisingly, Baba Ramdev.

N. Chandramouli, CEO, Trust Research Advisory, launched the report and said, “Trust is the basis of all commerce, and Brand Trust is the only precise and scientific measure of this extremely important brand marker. Brand Trust is a universal and vital proxy for all the different experiences that a brand generates, making it possible for brands to accurately allocate resources and measure results. We all know India to be a mosaic of languages as well as cultures and the results of BTR 2013 ratifies this also showing that North India’s choices and thinking are quite different from the National average.”

The North and All India ranks show a large difference demonstrating that the North thinks quite differently from rest of India. Only 18 brands have north zone ranks that follow the national ranks within 10% rank variation, while 107 brands show a rank variance of over 90% when compared to national ranks.

In the All India ranks, the category leaders are as follows. After being ranked second two years in a row, Coca-Cola makes it as India’s Most Trusted Aerated Soft Drinks brand, albeit with only a 2% lead over the 2nd ranked Pepsi. Nano rides in as India’s Most Trusted four-wheeler car brand and among Consumer Products, Tide beats Surf Excel while Nirma surges ahead of Hindustan Unilever as the latter slips significantly.  HCC is India’s Most Trusted Infrastructure brand, DLF leads in Real Estate and, in education, IIT is more trusted than Oxford University and IIM. In F&B, Parle-G leads in biscuits and Cadbury’s DairyMilk is the Most Trusted Chocolate Bar among seven brands listed. World Health Organization leads in trust among Global Bodies followed by YMCA, UNICEF and Red Cross. Dabur, the Ayurveda leader, also leads the Healthcare Super Category of 36 brands. The mosquito repellent, AllOut, has been a leader three consecutive years and has noticeable lead of 120% over the next ranked, GoodKnight. The category of Internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule 3% margin.

Anna Hazare is the Most Trusted Personality in India, at 87 th rank this year, but in North, he is the 32nd Most Trusted Brand. Being Human, Salman Khan’s Foundation, however, maintains its rank as the Most Trusted NGO in India. Most brands in the Technology Category have gained trust ranks this year with Apple being listed as the Most Trusted Technology brand.  Indigo Airlines is this year’s Most Trusted Airline as Air India slips to second position.

Surprisingly, though there is a lot of variations in ranks in North as compared to All India, though many of Category leaders remain unchanged. The upsets in North among Category leaders are – Navneet overtakes Cello Pens as Most Trusted Stationary brand, Blue Dart overtakes DTDC and DHL in Courier Services, Big Bazaar overtakes KFC in Retail, Olay overtakes Lux in the Personalcare Category and Facebook beats Google to lead the Internet category. In Healthcare, though Dabur leads both North and All India, Moov and Crocin displace Himalaya and Iodex for 2nd and 3rd ranks. The Food & Beverage Category also sees similar inclination and Amul leads in both geographic comparisons, though in North, Britannia ranks 2nd and Coca-Cola 3rd, taking over Maggi and Parle’s positions from the All India list. The BFSI category sees LIC in first rank in North as well as All India, but ICICI (as a diversified finance brand) move up to second place in North, displacing SBI in second position from the All India list.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series.

 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe.

 

For more information, please contact:

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

Leave a comment

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Nokia, Samsung and Sony rank India’s Most Trusted Brands BMW overtakes Maruti Suzuki; Coca-Cola beats Pepsi

Mumbai, India. 29th January, 2013. The results of the most anticipated brand study, The Brand Trust Report, India Study – 2013, are out and India has chosen its Most Trusted Brands. Crowning the list, Nokia, Samsung and Sony are India’s three Most Trusted Brands this year. Nokia leads for the third consecutive year, while Samsung and Sony have both moved up two ranks from last year to occupy the 2nd and 3rd slots. BMW has made significant progress with a climb of twenty ranks to become India’s 4th Most Trusted Brand. Tata slips three positions as India’s 5th Most Trusted after being in second place in the previous two years. Godrej is India’s 6th Most Trusted Brand and has moved up five ranks from last year and Reliance ranks 7th having gained three positions over 2012. Bajaj slips to 8th rank moving one down from the previous year, Airtel maintains its position at 9th and LG is India’s 10th Most Trusted brand, losing seven ranks from last year.

The Brand Trust Report, India Study, 2013 (BTR 2013) is the third in its series and this year the report lists India’s 1100 Most Trusted Brands from 211 categories. The report was launched in the city today and is a result of a comprehensive primary research based on 61 attributes called the Brand Trust Matrix. The research conducted among 2505 influencer-respondents from 16 cities, generated more than 3 million datapoints from 13000 hours of research.

N. Chandramouli, CEO, Trust Research Advisory, launched the report and said, ” Trust is the basis of all commerce, and Brand Trust is the only precise and scientific measure of this extremely important brand marker. As vital as it is, Brand Trust is also commensurately complex, making its measurement an intellectually difficult and physically tedious task. Brand Trust has become an universal and vital proxy for all the different experiences that a brand generates, making it possible for brands to accurately allocate resources and measure results.”

After being ranked 2nd in the Areated Soft Drinks Category for two years in a row, Coca-Cola takes the position of India’s Most Trusted Aerated Soft Drinks brand, albeit with only a 2% lead over the 2nd ranked Pepsi. Nano rides in as India’s Most Trusted four-wheeler car brand and among Consumer Products, Tide beats Surf Excel while Nirma surges ahead of Hindustan Unilever as the latter slips significantly.  HCC is India’s Most Trusted Infrastructure brand, DLF leads in Real Estate and, in education, IIT is more trusted than Oxford University and IIM. In F&B, Parle-G is the Most Trusted biscuit brand and Cadbury’s DairyMilk ranks highest among Chocolate Bars in which seven brands are listed. World Health Organization leads in trust among Global Bodies followed by YMCA, UNICEF and Red Cross. Dabur, the Ayurveda leader, also leads the Healthcare Super Category of 36 brands. The mosquito repellent, AllOut, has been a leader three consecutive years and has noticeable lead of 120% over the next ranked, GoodKnight. The category of Internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule 3% margin.

Anna Hazare is the Most Trusted Personality in India, and has risen in trust ranks from 106th last year 87 th this year leading a list of 35 personalities from Cinema, Spiritual, Sports, Social and Business. In the same list, Aamir Khan ranks 2nd (up from his fifth rank last year) and Salman Khan slips to 3rd, within a small 2% gap of each other. Being Human, Salman Khan’s Foundation, however, maintains its rank as the Most Trusted NGO in India. Most brands in the Technology Category have gained trust ranks this year with Apple being listed as the Most Trusted Technology brand.  Indigo Airlines is this year’s Most Trusted Airline as Air India slips to second position.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series.

 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe.

 

For more information, please contact:

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

Leave a comment

Filed under Uncategorized