Tag Archives: The Brand Trust Report 2013

HUL has India’s Most Trusted Brand Portfolio 36 of 45 HUL brands in India’s Most Trust list – Brand Trust Report 2013

11th June, 2013. Mumbai. The portfolio of India’s largest consumer goods, beverages and personal care products company, Hindustan Unilever, has the largest number of trusted entries from a single group in The Brand Trust Report, 2013 (BTR 2013). 37 of HUL’s 45 brands were listed among India’s Most Trusted Brands in the report. The BTR 2013 is the third in its series, and has listed India’s 1100 Most Trusted Brands arising out of a primary research conducted across 16 cities on its proprietary 61-attribute Brand Trust Matrix by Trust Research Advisory (TRA).

N. Chandramouli, CEO, Trust Research Advisory observed on this new finding, “The strength of Hindustan Unilever comes from its brands and it is evident in the strength of trust held in them. Its’ brands dominate by presence they are present in. However, HUL lacks category leaders in many cases and brands like Tide from P&G in fabric-care, Colgate from Colgate-Palmolive in Oral Hygiene, Vadilal in Ice-creams and Kent in Water Purifiers are category leaders.”

Lux leads the HUL portfolio ranked India’s 15th Most Trusted Brand, followed by Dove (India’s 19th Most Trusted) and Ponds (India’s 23rd Most Trusted) is third most trusted among the HUL brands.  HUL weighs heaviest in the Bath/Beauty category HUL with 18 brands among the 68. In the Tea Category among F&B brands, HUL has four brands among the six listed in the report. These are Red Label (262nd), Lipton (343rd), Taj Mahal Tea (442nd) and Taaza (782nd). In the Homecare category, two HUL brands, Domex (All India 187th Most Trusted) and Vim (All India 250th Most Trusted) hold the first two positions.

In the Fabriccare category, Tide (All India rank 60th) from the Proctor & Gamble stable is the leader, followed by three HUL brands, Surf Excel (63rd), Rin (110th) and Wheel (271st). The Hindustan Unilever brand, independently listed in the report was ranked India’s 324th Most Trusted Brand. The umbrella brand has fallen substantially this year and had been ranked the 60th Most Trusted brand in India in last year’s report.

TRA is launching another report titled India’s Most Attractive Brands in August 2013, the primary research for which is currently under way.

About Trust Research Advisory (www.trustadvisory.info):

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Introspection, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series.  TRA is also soon launching a new report, India’s Most Attractive Brands based on a proprietary Attraction Matrix made of 36 attributes.

 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe.

 

For further media information, please contact

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

Advertisements

Leave a comment

Filed under Uncategorized

Google is India’s Most Trusted Internet Brand, Facebook is a close second. Ebay is most trusted in Online Shopping and Naukri leads among internet services

21st February, 2013. Mumbai. Google this. Facebook that. These are just a few of the several Internet brands which have become ubiquitous verbs. And, as the increasing number of new entries into the Most Trusted Internet Brands list shows, India is contributing much to this changing grammar for sure. One significant change is that the number of brands represented in the Internet category this year has gone up from just 14 in 2012 to 25 this year showing a direct increase in the trust internet based exchanges have begun to garner. The Brand Trust Report, India Study – 2013, is the third in its series researched and published by Trust Research Advisory. This year’s research was conducted in 16 cities generating 19000 unique brands across 211 categories. Trust Research Advisory is a part of the Comniscient Group, a group of India’s largest non-advertising based communication businesses.  

Google remains India’s Most Trusted for the third year in a row, but it is noteworthy that the gap with the 2nd ranked Facebook is a miniscule 3%. An analysis of the All India Most Trusted ranks shows that Google (All India rank 44) fell 13 ranks and Facebook (All India rank 48)  gained 17 ranks to bridge the gap. Yahoo still stood as the 3rd Most Trusted Internet brand despite its 62 rank fall in All India Brand Trust rank. Google’s Orkut, steadied at 4th rank despite a significant fall in daily visitors from India. Ebay follows as India’s 5th Most Trusted Internet brand with a very small difference in BTI from the previous. The top six of last year are repeated in the same order this year as well.

N. Chandramouli, CEO, Trust Research Advisory observed on the trend and said, “Two reasons online brands rely significantly on trust more than any other. Firstly, the exchanges are without any physical interface, and secondly, the online world is cluttered with choices that make loyalty ephemeral. With most of the new brands entering the Most Trusted list this year being from Online Shopping or Internet Services, there will be no stopping this sub-category from seeing accelerated growth over the next 12 months.”

The leaders in the various sub-categories are Naukri leading in Internet Services, Youtube in Online Sharing, Ebay in Online Shopping, Google in Internet Tools and Facebook in Social Networking. A study of the number of brands in each sub-categories  shows that Internet Tools is represented by nine brands, Online Shopping by eight brands, Social Networking by four brands and Online sharing and Online Services by two brands each.

 

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series. 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe.

For more information, please contact:

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

Leave a comment

Filed under Uncategorized

Kiran Bedi is India’s Most Trusted Woman Personality 2nd year in a row. Indians seek trust reinforcements by placing greater trust on personalities

Trust Research Advisory, global copyrights owner of the 61-attribute Brand Trust Matrix, recently conducted a primary research to research the trust held in brands and personalities across 16 India cities. The results of this study are published in The Brand Trust Report, India Study – 2013, the third report in its series. Humans have been using trust as a strategic survival strategy for millennia and gaining the trust of fellow humans is the basis of social engagement, cooperation, coordination, companionship and leadership. A deeper analysis of the trust held in human personalities, specifically women, is considerably enlightening . However, this study only covers the sub-categories of Business, Entertainment, Social/Spiritual and Sports among Personalities and it does not consider any personality involved in active politics.

Some findings from a scrutiny of the Personalities category are as follows. The overall number of personalities has increased from 22 last year to 35 this year, and there were 4 women listed last year and 10 ranked this year. This year women have been represented in each sub-category of Business, Entertainment, Social/Spiritual and Sports. Kiran Bedi has been ranked the Most Trusted Woman Personality in both years and Mother Teresa is the 2nd Most Trusted Woman Personality in the country this year. Three of the four women listed last year gained a significant of 337 ranks each in this years’ ranking.

An examination of the above is indicative of two important aspects. Firstly that in the crowded and noisy brand environment Indian’s are seeking reassurances from human relationships and turning to humans for their trust reinforcements. Secondly and more obviously, the importance of women in the Indian context is becoming more evident with three women represented in sub-categories of Entertainment, Social/Spiritual and Sports and one represented in Business.

Launching the report, N. Chandramouli, CEO, Trust Research Advisory observed, “Women are being looked up to in every aspect of social and business life and this is a sign of a maturing audience. The fact that Tina Ambani is the only businesswoman in the list comes as a surprise, especially since India has so many woman entrepreneurs who have contributed enormously to Indian businesses. For women-in-business to seep into the trust-consciousness of Indians, it is necessary for them to communicate with their personal Vision, Values and Culture in mind, keeping the imagery of brand they represent independent of their own personality.”

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series. 

 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe.

 

Some of this year’s category ranks are as follows. After being ranked 2nd in the Areated Soft Drinks Category for two years in a row, Coca-Cola takes the position of India’s Most Trusted Aerated Soft Drinks brand, albeit with only a 2% lead over the 2nd ranked Pepsi. Nano rides in as India’s Most Trusted four-wheeler car brand and among Consumer Products, Tide beats Surf Excel while Nirma surges ahead of Hindustan Unilever as the latter slips significantly.  HCC is India’s Most Trusted Infrastructure brand, DLF leads in Real Estate and, in education, IIT is more trusted than Oxford University and IIM. Dabur, the Ayurveda leader, also leads the Healthcare Super Category of 36 brands. The mosquito repellent, AllOut, has been a leader three consecutive years and has noticeable lead of 120% over the next ranked, GoodKnight. The category of Internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule 3% margin.

 

Anna Hazare is the Most Trusted Personality in India, and has risen in trust ranks from 106th last year 87th this year leading a list of 35 personalities from Cinema, Spiritual, Sports, Social and Business. In the same list, Aamir Khan ranks 2nd (up from his fifth rank last year) and Salman Khan slips to 3rd, within a small 2% gap of each other. Being Human, Salman Khan’s Foundation, however, maintains its rank as the Most Trusted NGO in India. Most brands in the Technology Category have gained trust ranks this year with Apple being listed as the Most Trusted Technology brand.  Indigo Airlines is this year’s Most Trusted Airline as Air India slips to second position.

 

For more information, please contact:

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

Leave a comment

Filed under Uncategorized

East places more trust on Tata, LIC and Audi than RoI. Nokia & Samsung – India’s top two in trust retain ranks in East

Kolkata, India. 1st February, 2013. The results of the most anticipated brand study, The Brand Trust Report, India Study – 2013 are out and India has chosen its Most Trusted Brands. Nokia and Samsung, India’s two most trusted brands, retain the positions East India as well. East Zone’s 3rd Most Trusted brand this year is Tata which has regained many trust ranks from its 8th rank in East last year. Sony has slipped two ranks from last year to become East Zone’s 4th Most Trusted brand, and Bajaj moves up from last year to enter the top ten at 5th position. LIC garners extra trust in the East and is the 6th Most Trusted brand gaining 17 ranks from its All India position. BMW makes an entry at 7th rank and Reliance is at 8th rank in the East. With Audi entering as the 9th Most Trusted brand,  East India’s penchant for luxury cars becomes more visible. Godrej also makes an entry in the city’s ten Most Trusted at 10th rank.

Studying India’s 500 Most Trusted Brands’ movement in the East Zone shows that it has extremely different preferences as compared to rest-of-India. Out of India’s Most Trusted 500, 141 do not make it to the East list. The brands which have over-performed the most in the East as compared to their All India ranks throw up some surprises, and are Nestle Munch (up 88 ranks), Bingo (up 84 ranks),  John Player (up 83 ranks) and Kent (up 83 ranks). On the other hand, the brands that take the worst trust beating in the East as compared to All India ranks are the luxury motorbike manufacturer, Ducati (down 1059 ranks), Wildstone (down 955 ranks), Everest Masala (down 935 ranks) and Revital (down 923 ranks). 

N. Chandramouli, CEO, Trust Research Advisory, launched the report and said, “Trust is the basis of all commerce, and Brand Trust is the only precise and scientific measure of this extremely important brand marker. Brand Trust is a universal and vital proxy for all the different experiences that a brand generates, making it possible for brands to accurately allocate resources and measure results. We all know India to be a mosaic of languages as well as cultures and the results of BTR 2013 ratifies this by showing that East India’s choices which show strikingly similar choices to the South.”

Some East anomalies among category leaders are as follows – Quicksilver leads the Branded Fashion Category as compared to Fastrack in All India, Bharat Petroleum leads in Energy Category in East as compared to ONGC being the national leader, Maggi leads in the East F&B Category whereas Amul is the Most Trusted F&B brand nationally. Usha Fans is the Electricals Category leader of the East, a position occupied by Havells nationally and Domex is the Eastern leader among Household products, a position occupied by AllOut nationally for the third year in a row. Among Personal Accessories, East is led by Titan while nationally the Most Trusted brand in this category is Nike. In Technology, Apple leads the national Most Trusted brands whereas the Eastern leader is Dell. Surprisingly, though Tata Steel leads nationally among Heavy Industries, it does not find a ranking in the East.

In the All India ranks, the category leaders are as follows. After being ranked second two years in a row, Coca-Cola makes it as India’s Most Trusted Aerated Soft Drinks brand, albeit with only a 2% lead over the 2nd ranked Pepsi. However, this is reversed in the East where Pepsi is the Most Trusted followed by Coca-Cola. Nano rides in as India’s Most Trusted four-wheeler car brand whereas it is second to Honda City in the East. In national ranks in Fabric-care, Tide beats Surf Excel while Nirma surges ahead of Hindustan Unilever as the latter slips significantly.  HCC is India’s Most Trusted Infrastructure brand, DLF leads in Real Estate and, in education, IIT is more trusted than Oxford University and IIM. In F&B, Parle-G leads in biscuits and Cadbury’s DairyMilk is the Most Trusted Chocolate Bar among seven brands listed. World Health Organization leads in trust among Global Bodies followed by YMCA, UNICEF and Red Cross. Dabur, the Ayurveda leader, also leads the Healthcare Super Category of 36 brands. The mosquito repellent, AllOut, has been a leader three consecutive years and has noticeable lead of 120% over the next ranked, GoodKnight. The category of Internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule 3% margin.

Anna Hazare is the Most Trusted Personality in India, at 87th rank this year. Being Human, Salman Khan’s Foundation, however, maintains its rank as the Most Trusted NGO in India. Most brands in the Technology Category have gained trust ranks this year with Apple being listed as the Most Trusted Technology brand.  Indigo Airlines is this year’s Most Trusted Airline as Air India slips to second position.

 

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series. 

 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe. 

For more information, please contact:

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

Leave a comment

Filed under Uncategorized

South trusts Godrej, TCS, Ratan Tata more than RoI Nokia & Samsung – India’s top two in trust retain ranks in South

Chennai, India. 31th January, 2013. The results of the most anticipated brand study, The Brand Trust Report, India Study – 2013 are out and India has chosen its Most Trusted Brands. Nokia and Samsung, India’s two most trusted brands, retain the positions South India as well. South  Zone’s 3rd Most Trusted brand is BMW, which has bettered it’s All India 4th rank moving up one slot. Godrej moves up two positions to be the 4th Most Trusted Brand in South and Sony loses two ranks from the national list to be the 5th Most Trusted Brand in South India. Airtel garners extra trust in the South and is the 6th Most Trusted brand in South India gaining three ranks from its All India position. Reliance loses two ranks in South and takes up 9th rank, while Ponds makes a surprising entry at 10th position gaining 13 slots from its All India rank.

Studying India’s 500 Most Trusted Brands’ movement in the South Zone shows that South India has extremely different preferences as compared to rest-of-India. Out of India’s Most Trusted 500, 147 do not make it to the South list. The brands which have over-performed the most in the South as compared to their All India ranks throw up some surprises, and are Zee (up 105 ranks), Maxx (up 63 ranks),  TVS (up 59 ranks) and IBM (up 58 ranks). On the other hand, the brands that take the worst trust beating in the South as compared to All India ranks are Dabur Real (down 746 ranks), VIP Bags (down 671 ranks), Chevrolet (down 497 ranks) and AOL (down 486 ranks).  TCS rides its’ All India 91st rank on its Southern prowess, where speeds past to 17th rank (TCS ranked 561st in West, 300th in North and 29th in East).

N. Chandramouli, CEO, Trust Research Advisory, launched the report and said, “Trust is the basis of all commerce, and Brand Trust is the only precise and scientific measure of this extremely important brand marker. Brand Trust is a universal and vital proxy for all the different experiences that a brand generates, making it possible for brands to accurately allocate resources and measure results. We all know India to be a mosaic of languages as well as cultures and the results of BTR 2013 ratifies this by showing that South India’s choices and thinking are quite different from the National average.”

In the All India ranks, the category leaders are as follows. After being ranked second two years in a row, Coca-Cola makes it as India’s Most Trusted Aerated Soft Drinks brand, albeit with only a 2% lead over the 2nd ranked Pepsi. Nano rides in as India’s Most Trusted four-wheeler car brand and among Consumer Products, Tide beats Surf Excel while Nirma surges ahead of Hindustan Unilever as the latter slips significantly.  HCC is India’s Most Trusted Infrastructure brand, DLF leads in Real Estate and, in education, IIT is more trusted than Oxford University and IIM. In F&B, Parle-G leads in biscuits and Cadbury’s DairyMilk is the Most Trusted Chocolate Bar among seven brands listed. World Health Organization leads in trust among Global Bodies followed by YMCA, UNICEF and Red Cross. Dabur, the Ayurveda leader, also leads the Healthcare Super Category of 36 brands. The mosquito repellent, AllOut, has been a leader three consecutive years and has noticeable lead of 120% over the next ranked, GoodKnight. The category of Internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule 3% margin.

Anna Hazare is the Most Trusted Personality in India, at 87th rank this year. Being Human, Salman Khan’s Foundation, however, maintains its rank as the Most Trusted NGO in India. Most brands in the Technology Category have gained trust ranks this year with Apple being listed as the Most Trusted Technology brand.  Indigo Airlines is this year’s Most Trusted Airline as Air India slips to second position.

Surprisingly, though there are significant variations in South Zone ranks as compared to All India, though many of Category leaders remain unchanged. The upsets in South among Category leaders are –  in Spykar is the Most Trusted Apparel Brand followed by Raymond (Lee and Levi’s are All India’s Most Trusted duo), Godrej is also South’s preference in the Diversified Category (compared to Tata which leads this category in All India), Ponds leads in Personalcare for South (beating Lux which is the All India Most Trusted), Woodlands is preferred in South as compared to Nike  in Personal Accessories and Ratan Tata is the Most Trusted Personality in South India as against Anna Hazare who leads the All India list.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series.

 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe.

 

For more information, please contact:

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

Leave a comment

Filed under Uncategorized

North ranks Anna, Facebook higher on Trust. Nokia & Samsung – India’s top two in trust retain ranks in North

Delhi, India. 30th January, 2013. The results of the most anticipated brand study, The Brand Trust Report, India Study – 2013 are out and India has chosen its Most Trusted Brands. Nokia and Samsung, India’s two most trusted brands, retain their positions in the North. North Zone’s 3rd Most Trusted brand is Godrej, which has bettered it’s All India 6th rank. BMW maintains the same position in the North as in rest of India by taking up the position of the 4th Most Trusted Brand and Reliance gains two ranks from the national list to be the 5th Most Trusted Brand in North India. Tata loses one place in North and is at 6th, while Sony loses four ranks to be 7th Most Trusted Brand. Apple is also more trusted in the North at 8th rank than in rest of India where it ranks 12th. Bajaj and Airtel lose one rank each to be the 9th and 10th Most Trusted Brands in North Zone respectively.

Studying India’s 500 Most Trusted Brands’ movement in the North Zone is quite revealing. The brands which have over-performed the most in the North as compared to their All India ranks are VIP Bags (up 229 ranks), Reliance Foundation (up 196 ranks), Dhirubhai Ambani (up 182 ranks) and Windows (up 164 ranks). On the other hand, the brands that take the worst trust beating in the North as compared to All India ranks are Toyota Innova (down 1578 ranks), SetWet (down 825 ranks), Emirates (down 737 ranks), FILA (down 635 ranks) and Royal Stag (down 612 ranks).  Six brands were not even mentioned in any of the interviews in the North, namely, Accenture, 7 UP, Head & Shoulders, Airwick, Amaron and, surprisingly, Baba Ramdev.

N. Chandramouli, CEO, Trust Research Advisory, launched the report and said, “Trust is the basis of all commerce, and Brand Trust is the only precise and scientific measure of this extremely important brand marker. Brand Trust is a universal and vital proxy for all the different experiences that a brand generates, making it possible for brands to accurately allocate resources and measure results. We all know India to be a mosaic of languages as well as cultures and the results of BTR 2013 ratifies this also showing that North India’s choices and thinking are quite different from the National average.”

The North and All India ranks show a large difference demonstrating that the North thinks quite differently from rest of India. Only 18 brands have north zone ranks that follow the national ranks within 10% rank variation, while 107 brands show a rank variance of over 90% when compared to national ranks.

In the All India ranks, the category leaders are as follows. After being ranked second two years in a row, Coca-Cola makes it as India’s Most Trusted Aerated Soft Drinks brand, albeit with only a 2% lead over the 2nd ranked Pepsi. Nano rides in as India’s Most Trusted four-wheeler car brand and among Consumer Products, Tide beats Surf Excel while Nirma surges ahead of Hindustan Unilever as the latter slips significantly.  HCC is India’s Most Trusted Infrastructure brand, DLF leads in Real Estate and, in education, IIT is more trusted than Oxford University and IIM. In F&B, Parle-G leads in biscuits and Cadbury’s DairyMilk is the Most Trusted Chocolate Bar among seven brands listed. World Health Organization leads in trust among Global Bodies followed by YMCA, UNICEF and Red Cross. Dabur, the Ayurveda leader, also leads the Healthcare Super Category of 36 brands. The mosquito repellent, AllOut, has been a leader three consecutive years and has noticeable lead of 120% over the next ranked, GoodKnight. The category of Internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule 3% margin.

Anna Hazare is the Most Trusted Personality in India, at 87 th rank this year, but in North, he is the 32nd Most Trusted Brand. Being Human, Salman Khan’s Foundation, however, maintains its rank as the Most Trusted NGO in India. Most brands in the Technology Category have gained trust ranks this year with Apple being listed as the Most Trusted Technology brand.  Indigo Airlines is this year’s Most Trusted Airline as Air India slips to second position.

Surprisingly, though there is a lot of variations in ranks in North as compared to All India, though many of Category leaders remain unchanged. The upsets in North among Category leaders are – Navneet overtakes Cello Pens as Most Trusted Stationary brand, Blue Dart overtakes DTDC and DHL in Courier Services, Big Bazaar overtakes KFC in Retail, Olay overtakes Lux in the Personalcare Category and Facebook beats Google to lead the Internet category. In Healthcare, though Dabur leads both North and All India, Moov and Crocin displace Himalaya and Iodex for 2nd and 3rd ranks. The Food & Beverage Category also sees similar inclination and Amul leads in both geographic comparisons, though in North, Britannia ranks 2nd and Coca-Cola 3rd, taking over Maggi and Parle’s positions from the All India list. The BFSI category sees LIC in first rank in North as well as All India, but ICICI (as a diversified finance brand) move up to second place in North, displacing SBI in second position from the All India list.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series.

 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe.

 

For more information, please contact:

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

Leave a comment

Filed under Uncategorized

Nokia, Samsung and Sony rank India’s Most Trusted Brands BMW overtakes Maruti Suzuki; Coca-Cola beats Pepsi

Mumbai, India. 29th January, 2013. The results of the most anticipated brand study, The Brand Trust Report, India Study – 2013, are out and India has chosen its Most Trusted Brands. Crowning the list, Nokia, Samsung and Sony are India’s three Most Trusted Brands this year. Nokia leads for the third consecutive year, while Samsung and Sony have both moved up two ranks from last year to occupy the 2nd and 3rd slots. BMW has made significant progress with a climb of twenty ranks to become India’s 4th Most Trusted Brand. Tata slips three positions as India’s 5th Most Trusted after being in second place in the previous two years. Godrej is India’s 6th Most Trusted Brand and has moved up five ranks from last year and Reliance ranks 7th having gained three positions over 2012. Bajaj slips to 8th rank moving one down from the previous year, Airtel maintains its position at 9th and LG is India’s 10th Most Trusted brand, losing seven ranks from last year.

The Brand Trust Report, India Study, 2013 (BTR 2013) is the third in its series and this year the report lists India’s 1100 Most Trusted Brands from 211 categories. The report was launched in the city today and is a result of a comprehensive primary research based on 61 attributes called the Brand Trust Matrix. The research conducted among 2505 influencer-respondents from 16 cities, generated more than 3 million datapoints from 13000 hours of research.

N. Chandramouli, CEO, Trust Research Advisory, launched the report and said, ” Trust is the basis of all commerce, and Brand Trust is the only precise and scientific measure of this extremely important brand marker. As vital as it is, Brand Trust is also commensurately complex, making its measurement an intellectually difficult and physically tedious task. Brand Trust has become an universal and vital proxy for all the different experiences that a brand generates, making it possible for brands to accurately allocate resources and measure results.”

After being ranked 2nd in the Areated Soft Drinks Category for two years in a row, Coca-Cola takes the position of India’s Most Trusted Aerated Soft Drinks brand, albeit with only a 2% lead over the 2nd ranked Pepsi. Nano rides in as India’s Most Trusted four-wheeler car brand and among Consumer Products, Tide beats Surf Excel while Nirma surges ahead of Hindustan Unilever as the latter slips significantly.  HCC is India’s Most Trusted Infrastructure brand, DLF leads in Real Estate and, in education, IIT is more trusted than Oxford University and IIM. In F&B, Parle-G is the Most Trusted biscuit brand and Cadbury’s DairyMilk ranks highest among Chocolate Bars in which seven brands are listed. World Health Organization leads in trust among Global Bodies followed by YMCA, UNICEF and Red Cross. Dabur, the Ayurveda leader, also leads the Healthcare Super Category of 36 brands. The mosquito repellent, AllOut, has been a leader three consecutive years and has noticeable lead of 120% over the next ranked, GoodKnight. The category of Internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule 3% margin.

Anna Hazare is the Most Trusted Personality in India, and has risen in trust ranks from 106th last year 87 th this year leading a list of 35 personalities from Cinema, Spiritual, Sports, Social and Business. In the same list, Aamir Khan ranks 2nd (up from his fifth rank last year) and Salman Khan slips to 3rd, within a small 2% gap of each other. Being Human, Salman Khan’s Foundation, however, maintains its rank as the Most Trusted NGO in India. Most brands in the Technology Category have gained trust ranks this year with Apple being listed as the Most Trusted Technology brand.  Indigo Airlines is this year’s Most Trusted Airline as Air India slips to second position.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand Trust matrix. TRA launches The Brand Trust Report in the beginning of every year and the current issue is the third in the series.

 

About The Brand Trust Report, India Study – 2013:

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe.

 

For more information, please contact:

Sachin Bhosle/ Pritam Shah

9820464688 / 9870560866

sachin@trustadvisory.info/ pritam@trustadvisory.info

Leave a comment

Filed under Uncategorized