TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA conducts a primary research with consumers and stakeholders to assist brands with their business decisions based on our insights on Consumer Behavior. Below are the Syndicated reports which has been launched by TRA till date.
Brand Trust Report 2015
The Brand Trust Report, India Study, 2015, the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe. The report is available at INR 14,000
This report aims to offer novel insights for parents and students to make informed choices for holistic education. This novel, first-of-a-kind, study by TRA is a handy tool for both parents and students seeking inclusive education in India to cut through the clutter when almost every institute promises superlative results and weigh in the options through a neutral, unbiased lens.. Based on its’ proprietary 61-Attribute Brand Trust Matrix TM which helps better career decisions. This report has yielded 7 million datapoints from intensive PAPI (Paper and Pencil Interview) survey conducted across 40 cities with 8000 ‘influencer’ respondent.
The current year’s report is a result of more than 15,000 hours of fieldwork conducted across 16 Indian cities between July and November 2013, resulting in nearly 20,000 unique brands. Naturally, many Brand Trust ranks have changed this year, some significantly too, but this can only be expected considering that trust is an extremely dynamic bond with even small actions, perceptions, communications impacting it. This report is available at INR 14,000.
The report India’s Most Attractive Brands is, globally, the foremost intensive study on Brand Attractiveness. It is a comprehensive list of the most Attractive brands based on the 36 traits of the Attraction Quotient ©. Mined from 3 million data points collected in a primary research conducted across 16 cities, from which over 1900 brands are found and the top 1000 listed. The sample size of this study is 2050 consumer influencers. This report is available at INR 1,450.
A result of a primary research based on the proprietary 61 component Trust Matrix, The Brand Trust Report, India Study, 2013, has been made as a result of 13000 hours of field work. This year’s research was conducted among 2500 ‘influencer’ respondents across 16 cities. The study generated nearly 3 million data-points and 19000 brands. To know more about the brands listings:Top 1100 Most Trusted Brands, Category-wise listing. This report is available at INR 14,000.
The Brand Trust Report, India Study, 2012, is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million data-points and 17000 brands. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust.To know more about the brands listings:Top 1000 Most Trusted Brands, Category-wise listing. This report is available at INR 10,000.
The Brand Trust Report, India Study 2011 is a scientific study of Brand Trust TM. TRA’s proprietary 61 primary components matrix, developed over three years of research is the basis of the study. This study generated 1 million data-points in 9 cities involving 10000 hours of fieldwork which generated 16000 brands out of which top 300 brands were listed. To know more about the brands listings:Top 100 Most Trusted Brands,Zone-wise listing.This report is available at INR 4,350.