Delhi 3rd February 2014: India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2014. Tata, Reliance and M&M were the 3 Mumbai brands among India’s 10 Most Trusted brands. Mumbai contributed 40 brands in India’s 100 Most Trusted. However, NCR became the highest contributor of brands among India’s 100 Most Trusted Brands with 44 brands and Bangalore had the third largest number of brands with 10 ranked among India’s 100 Most Trusted BrandsThe results were a part of the recently published report, The Brand Trust Report, India Study, 2014 released recently.
N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Mumbai has traditionally been the commercial capital of India attracting entrepreneurs because of its business friendly nature. However, now NCR is giving Mumbai a tough competition with its improved infrastructure, quality of life, amenities and east of doing business.”
The Brand Trust Report, the fourth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 15000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 5 million datapoints and 20000 unique brands from which the top 1200 brands have been listed in this year’s report. These brands have been classified into 284 different categories as against 213 categories in 2013. The 244-page report is available for Rs. 14000/-.
About Trust Research Advisory:
Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices.
About The Brand Trust Report, India Study – 2014:
The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.
For further information, please contact:
Sachin Bhosle – 9820164688/sachin@trustadvisory.info
The Brand Trust Report India Study 