ICICI and HDFC Bank knock trust of reigning giant SBI

Mumbai: 9^th March, 2016: The Indian economy has struggled to gain the trust of customers lost by the words of policymakers that have not translated into action of borrowers. Despite this there is a sense of optimism that stems from the 23 out of 27 banks that have risen in trust ranks according to The Brand Trust Report 2016 launched by TRA (formerly Trust Research Advisory). The Indian multinational banking and financial services company ICICI Bank (All-India Rank 10) tops the list for the first time as India’s Most Trusted Bank. ICICI Bank leaps 38 ranks from its previous years’ ranking to beat the government-owned corporation – State Bank of India (All-India Rank 23) who reigned this sector for the past five years. Another astonishing fact is the giant leap of 329 ranks taken by HDFC Bank (All-India Rank 12), making it the 2^nd Most Trusted bank and listing it in the All-India Top 20 Most Trusted Brands. A bank to watch out for is IDBI Bank with its consistently rising trust ranking every year from All-India Rank 208 in 2011 to All-India Rank 63 in 2016.

Commenting on this, N. Chandramouli, CEO, TRA stated, “This rising trust in banks is a lead indicator for business momentum. The banking sector has been trying to connect with the interests of their customers in order to garner trust. In this the private banks have gained great momentum over the State – owned SBI. On the contrary, SBI’s comparatively lower ranking this year calls for the bank to strengthen their communication strategy and get its brand act together. The ripple effects of this could help the PSU giant revitalize its trust.”

The other banks that feature among the top 10 banks are Kotak Mahindra Bank (All-India Rank 66), Yes Bank (All-India Rank 99), HSBC (All-India Rank 106), Axis Bank (All-India Rank 113), Punjab National Bank (All-India Rank 122) and Bank of India (All-India Rank 172). Whereas Axis Bank (All-India Rank 113), UCO Bank (All-India Rank 554), Union Bank of India (All-India Rank 643) and Standard Chartered (All-India Rank 946) have fallen in their All-India Rank.

These revelations are the result of The Brand Trust Report 2016, the sixth in its series. It is the result of comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 18,000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 6 million data-points and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14000/-.

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 15 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report 2016:

The Brand Trust Report 2016 (ISBN: 978-81-920823-9-4), the sixth in the series, is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.

 

Bank Ranks	BTR 2016	BTR 2015	Rank Diff	Brand Name	Sub-Category
1	10	48	38	ICICI BANK	Bank – Private
2	12	341	329	HDFC BANK	Bank – Private
3	23	41	18	STATE BANK OF INDIA	Bank – PSU
4	63	64	1	IDBI BANK	Bank – PSU
5	66	137	71	KOTAK MAHINDRA BANK	Bank – Private
6	99	375	276	YES BANK	Bank – Private
7	106	120	14	HSBC	Bank – Foreign
8	113	78	-35	AXIS BANK	Bank – Private
9	122	439	317	PUNJAB NATIONAL BANK	Bank – PSU
10	172	211	39	BANK OF INDIA	Bank – PSU
11	194	195	1	BANK OF BARODA	Bank – PSU
12	208	574	366	CITIBANK	Bank – Foreign
13	213	–	–	INDIAN OVERSEAS BANK	Bank – PSU
14	313	492	179	CANARA BANK	Bank – PSU
15	331	–	–	INDIAN BANK	Bank – PSU
16	350	–	–	KARUR VYSYA BANK	Bank – Private
17	554	474	-80	UCO BANK	Bank – PSU
18	643	620	-23	UNION BANK OF INDIA	Bank – PSU
19	663	–	–	VIJAYA BANK	Bank – PSU
20	678	–	–	UNITED BANK OF INDIA	Bank – PSU
21	698	–	–	COSMOS BANK	Bank – Cooperative
22	801	862	61	DENA BANK	Bank – Private
23	801	862	61	DENA BANK	Bank – PSU
24	823	–	–	ALLAHABAD BANK	Bank – PSU
25	877	–	–	ORIENTAL BANK	Bank – PSU
26	920	–	–	PUNJAB AND SIND BANK	Bank – PSU
27	946	879	-67	STANDARD CHARTERED	Bank – Foreign

 

Eight Gujarat Brands Most Trusted in India

Ahmedabad, India, 9^th March, 2016: A recently released study by Mumbai-based TRA (formerly Trust Research Advisory) The Brand Trust Report, India Study has been released for 2016. The report features eight category leaders from Gujarat. AMUL (All India 41^st Rank), the pride of Gujarat, has been listed as India’s Most Trusted Dairy-Diversified (F&B) brand. It also holds its pride by being the only reigning brand in the Butter Sub-Category, bringing home ‘The taste of India’. Fogg (All India 67^th Rank) leads in the Deo/Perfume Category followed by Axe and Wildstone. Sintex (All-India 214^th Rank) leads as India’s Most Trusted Brand in the Manufacturing-Diversified Category. While Astral Pipes (All India 870^th Rank) is the Most Trusted Brand in Pipes Category. Ajanta (All India 282^th Rank) is a forerunner in the Home Care Category and correspondingly is the leader in the Clocks Sub-Category. Yet another brand from the region, Symphony (All-India 579^th Rank) has been ranked as the Most Trusted Brand in the Coolers Sub–Category of the Durable list.

Gujarat’s love for food is reflected in the number of brands in the F&B Category. This has subsequently boosted the ratings of the Category and has made it the largest in Gujarat. Balaji (All India 124^th Rank) is the Most Trusted brand in Packaged Snacks Category followed by Haldirams and Lays. Vadilal (All-India 277^th Rank) ice cream is India’s Most Trusted ice cream brand and is followed by Havmor, Creambell among others.

“Gujarat brands often surprise giving national leaders. Its giant brand Amul though still a category leader, has slid down 29 ranks in the All India rank. Also Fogg as a brand is seen to rise steadily for the past four years. The pro-active and walk-the-talk approach of the region truly represents the future of India and epitomizes development in its complete strength.” said N. Chandramouli, CEO, TRA.

These revelations were a result of The Brand Trust Report, India Study – 2016, published by TRA (formerly Trust Research Advisory) a leading research organization dedicated to understanding and simplifying concepts related to Trust.

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 15 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report 2016:

The Brand Trust Report 2016 (ISBN: 978-81-920823-9-4), the sixth in the series, is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.

 

e-Brands Face Trust Shuffle: Brand Trust Report Google leads for fifth year; Facebook falls; Twitter misses the bus

Mumbai. 12^th March, 2015: For the fifth consecutive year, Google, the American multinational specializing in internet-related services and products has been declared the Most Trusted Internet Brand by The Brand Trust Report, India Study, 2015.Amazon, the online shopping portal, saw a new appearance in the 2015 trust rankings coming in at 146^th rank overall and 2^nd rank in the Internet category. Snapdeal grabbed the third position in the Internet category jumping 917 ranks to 174^thrank across India. The online shopping portals increasing popularity indicate a rising usage of online shopping as a definitive medium of shopping, given its convenience and cost advantages. Flipkart rose nearly 900 ranks to overall rank 212^nd. This rising popularity however does not manifest in other internet related categories – a startling example being the social networking website Facebook, which sees a decline of 12 ranks in 2015.

These revelations were a result of The Brand Trust Report, India Study – 2015, the fifth in its series, published by TRA (formerly known as Trust Research Advisory), a leading research organization dedicated to brand analytics. This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

Commenting on this sudden flurry of activity in the internet category, N. Chandramouli, CEO, TRA stated, “The medium of internet is completely disruptive and it not surprising that the e-brands see upheavals in trust also. Something new is happening all the time and engaging consumers has never been so challenging as well as exciting before this. Internet brands today need to be very careful given that there are online conversations happening beyond the knowledge and control of the brand. There is always something new happening. This year there are some new entrants to the trust list in the internet category such as RedBus.in in Online bus booking, Zivame in Online lingerie store and Hopscotch.in in Online baby products.”

Notable mention is the 592 rank fall that is seen by Yahoo, a brand once the closest competition to Google. Wechat and Line, social networking apps too have not made an impact while the only surviving brand in the category WhatsApp falls by 200 ranks. Social media platform Twitter is a no-show in this year’s listings.

It is interesting to note that of the 31 brands listed in Internet category in 2014 only 13 brands have been able to make it to the top 1000. Also an additional 7 new entrants in the category draw up the total number to 20 internet brands, moving away from the trend of the growth of Internet related brands each year. 

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

All India Listings: http://www.trustadvisory.info/allindia_2015.htm

Category-wise Listings: http://www.trustadvisory.info/Category%20wise%20listing-2015.html

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes. Its other group companies include Blue Lotus Communications, Blue Bytes News and i9 Communications.

Pune Trust Verdict: LG ranks first, Samsung Mobiles 2nd, Bajaj ranks 3rd Chitale Bandhu is India’s Most Trusted in F&B Diversified Brand, Syska Led Leads in Lighting

Pune, India, 3^rd March, 2015 : India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. LG leads in Pune as the Most Trusted Brand, followed by Samsung Mobiles which secures 2^nd rank in both All-India and Pune as well. Bajaj ranks 3^rd and Honda 4^th Most Trusted Brand in Pune, both up by three places from its All-India rank. Hero Motocorp secures Pune’s 5^th position improving its national ranks by ten places and Nokia is at 6^th down one place from its All-India rank. Sony at 7^th in Pune is down four places from its All-India position and Dell secures 8^th rank in both All-India and Pune. Maruti Suzuki at 9^th in Pune betters its All-India rank by nine slots and Philips at 10^th is up eight places as compared to All-India ranks.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Pune is flocked with students and techies from different parts of the country every year, the top 10 Most Trusted Brands of Pune clearly indicate the favoritism.” Also 2 City based brands Chitale Bandhu & Syska Led ranked as Category leaders in F&B – Diversified and Lighting respectively, he said.

These revelations were a result of The Brand Trust Report, India Study – 2015, the fifth in its series, published by TRA (formerly known as Trust Research Advisory), a leading research organization dedicated to understanding and simplifying concepts related to Trust. This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

All India Listings: http://www.trustadvisory.info/allindia_2015.htm

Category-wise Listings: http://www.trustadvisory.info/Category%20wise%20listing-2015.html

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes. Its other group companies include Blue Lotus Communications, Blue Bytes News and i9 Communications.

Power of Voice, Pune

Seven Gujarat Brands become Brand Trust leaders in India AMUL is India’s Most Trusted Food & Beverage Brand, Fortune Oil leads Edible Oils

Ahmedabad, India, 3^rdMarch 2015: India’s most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. AMUL, the pride of Gujarat, has been listed as India’s Most Trusted Food & Beverage (F&B) brand out of a total of 185 brands listed in the category. The brand climbed 67 ranks over last year and rose to become India’s 12^th Most Trusted Brand this year leapfrogging several top F&B brands namely Pepsi, Coca-Cola, Britannia and Parle G. In the Category of ‘Dairy Products’ under F&B, Amul leads by a wide margin, and other brands that made it to the list are Mother dairy (All-India 230^th rank) and Verka (All-India 365^th rank).

Chandramouli, CEO, TRA, commenting on the findings of the report said, “Gujarat has a deep and long tradition of business. Business is nothing but trust incarnate. Getting Gujarat brands as category leaders in trust shows how these brands have now begun to pervade the national consciousness. Gujarat is a place that everyone looks up to, not just for governance or quality of life, but also for the quality of brands that emerge from here. The brands from the state too are in a high point of the evolutionary cycle in terms of perception.”

Fortune refined oil from Adani Wilmar displaced Saffola to become Most Trusted ‘Edible Oil’ brand this year. In that category, Sundrop takes 3^rd rank, followed by Sunrise & Dhara. Yet another brand from the region, Sugar Free from Zydus Wellness, has been ranked as Most Trusted brand in the ‘Artificial Sweetener’ sub-category of the F&B list. Amulya from Amul is Most Trusted ‘Dairy Whitener’ brand in India and is followed by Anik Spray in its category. In the Home Care Category, Ajanta ranks as Most Trusted Brand trouncing Nilkamal and Godrej Locks. Sintex is the Most Trusted Brand in ‘Water Tank’ in India in Household Goods Category.In the Infrastructure Category, the leader is Gujarat based Adani ranked Most Trusted in the category this year, followed by 2^nd and 3^rd ranks by Hindustan Construction Company and Jaypee Group.

These revelations were a result of The Brand Trust Report, India Study – 2015, the fifth in its series, published by TRA (formerly known as Trust Research Advisory), a leading research organization dedicated to understanding and simplifying concepts related to Trust. This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

All India Listings: http://www.trustadvisory.info/allindia_2015.htm

Category-wise Listings: http://www.trustadvisory.info/Category%20wise%20listing-2015.html

 

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes. Its other group companies include Blue Lotus Communications, Blue Bytes News and i9 Communications.

DNA, Ahemdabad

 

East India Trust Verdict: Samsung Mobiles ranks first, Sony 2nd, Nokia ranks 3rd Boroline, Emami, ITC, and Khadims Gain Higher Trust in Region

Kolkata, India, 26^th February, 2015 : India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. Samsung Mobiles leads East as the Most Trusted Brand followed by Sony both brands have moved up one place from All-India rank. Nokia ranks 3^rd in East, up two places from All-India rank. LG is East India’s 4^th Most Trusted Brand, down three places from its All-India rank. Lakme secures East India’s 5^th position improving its national rank by twenty places and Britannia is East India 6^th Most Trusted Brand up twenty places from its All-India rank. Godrej at 7^th in the East is up two places from its All-India position and Colgate at 8^th position is up fourteen places, Dettol at 9^th in East betters its All-India rank by eighteen slots and Amul at East India’s 10^th is up two places as compared to All-India ranks. Last year the 5 Most Trusted East India brands were Samsung, Sony, Tata, Nokia and LG.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-. The East zone cities include Kolkata and Guwahati covering nearly 17% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “There has been an encouraging trend that we notice in this year’s Brand Trust Report 2015 as far as companies based out of West Bengal are concerned. A number of products like Keo Karpin Hair oil – a regular name in Bengali household from Dey’s Medical Company is a surprise direct entry and nationally positioned at 618^th along with Century Plywood ranked at 336^th and Anjali Jewellers at 556^th.” Also a number of homegrown brands like ITC (All-India rank 34^th), Boroline – another popular Bengali household name (All-India rank 81^st), Emami (All-India rank 116^th) Bisk Firm (All-India rank 276^th ) are slowly gaining a strong foothold in the rest of Indian markets and have gained Trust as compared to Brand Trust Report 2014. The other significant brands from Eastern region who have been recognized for their ‘trust’ factor in the BTR 2015 include Turtle, Kutchina, Khadims, Linc Pens, Berger Paints , Keyaseth Spa, Dunlop(Tyre),Raja Biscuits, Rupa Frontline, he added.

Across India, some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

 

LG is South India’s Most Trusted Brand followed by Sony & Samsung Mobiles Aachi Masala, Aavin Milk, MTR and Mercedes Benz Gain Higher Trust in Region

Chennai, India, 26^th February  2015 : India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. LG leads South as the Most Trusted Brand as well as All-India rank, followed by Sony which secures 2^nd rank in South up from one place from All-India rank. Samsung mobiles ranks 3^rd in South, down one place from its All-India rank. Dell is South India’s 4th Most Trusted brand, up four places and Hewlett Packard secures South India’s 5^th position, up five places from All-India rank and Apple is at South India’s 6^th position up seven places from its All-India rank. Bata is at 7^th in the South is up four places and Bajaj at 8^th position is down by two places from its All-India rank, Axe is the 9th Most Trusted Southern brand, improving its national ranks by  nineteenth places and Nokia is at 10^th in the South India down by five places as compared to All-India ranks. Last year the 5 Most Trusted South India brands Samsung, Sony, Nokia, Hero Motocorp and LG.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-. The South zone cities include Chennai, Bangalore, Hyderabad, Cochin and Coimbatore covering nearly 26.17% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “South India’s preferences have always been distinct and do not tow the All-India line. While a comparison of the top 50 in the zone shows small differences, these differences become stark as we study the entire group of 500 brands.” Also, Chennai has shown its unique preference with 15 brands namely Aachi Masala, Amazon, Aavin Milk, MTR, Mercedes Benz, Hamam, Santoor, Close up, Tata Docomo, TCS, Wipro, Fila, Vatika, Eva and Microsoft features in 100 Most Trusted of South India are not seen in the 100 Most Trusted of the other three zones, he also said.

Across India, some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 About TRA (formerly Trust Research Advisory):

 TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

The Hindu Business Line, Chennai

 

North India Trust Verdict: LG ranks first, Samsung Mobiles 2nd, Hero Motocorp ranks 3rd Bata, Bikaji, Pepsi, Haldiram’s and Lakme Gain Higher Trust in Region

New Delhi, India, 25^th February  2015 :India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. LG leads North as the Most Trusted Brand, followed by Samsung Mobiles which secures 2^nd rank in both All-India and North as well. Hero Motocorp ranks 3^rd in North, up twelve places from All-India. Sony is North India’s 4^th Most Trusted brand, down one place from its All-India rank. Nokia secures North India’s 5^th position as well as All India rank and Honda is at North India 6^th up one place from its All-India rank. Bata at 7^th in the North is up four places from its All-India position and Tata at 8^th position is down four places, Amul at 9^th in North betters its All-India rank by three slots and Maruti Suzuki at North India 10^th is up six places as compared to All-India ranks. Last year the 5 Most Trusted North India brands were Samsung, Sony, Nokia, Tata and LG.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.  The North zone cities include Delhi, Chandigarh, Lucknow and Jaipur covering nearly 26% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “North India’s preferences have always been distinct and show distinct preferences for some categories over others. 19 unique brands which feature in 100 Most Trusted of North India are not seen in the 100 Most Trusted of the other three zones. Also, Delhi has always been known for its affinity for food and in the top 100 of North in this list are Bikaji, Bikano, Bikanervala, MDH and Choki Dhani, which do not feature in the top 100 of the other three zones.” Apart from this, other brands which feature in this zone top 100 but not in others are Action Shoes, Usha, Ayur, Jindal, Lava, Kingfisher, Maxima, Lee Cooper, Intex, Kent, Snapdeal, Khaitan, Lacoste, Pantaloons, he also said.

Across India, some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 About TRA (formerly Trust Research Advisory):

 TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

Business Standard, New Delhi

 

LG is India’s Most Trusted Brand, Samsung Mobiles ranks 2nd, Sony is 3rd

Top 20 Most Trusted Brands of India

 

Mumbai, India, 24^th February 2015: India’s much waited brand barometer, The Brand Trust Report, India Study, a study comparing ‘trust’ held in brands, for 2015 has been released. LG has been ranked as India’s Most Trusted brand in the study this year. The brand was ranked 4^th in BTR 2014, 10^th in BTR 2013, 3^rd in BTR 2012 and 4^th in BTR 2011, showing a consistent trust legacy. Samsung Mobiles is ranked India’s 2^nd Most Trusted Brand, up 377 ranks over the previous year. Sony is the 3^rd Most Trusted, followed by Tata ranked 4^th (both are down one rank from last year) and Nokia is ranked 5^th maintaining its rank of last year. India’s 6^th Most Trusted Brand is Bajaj which has gained forty ranks over 2014 and Honda is ranked 7^th Most Trusted gaining one rank over last year. Dell is India’s 8^th Most Trusted Brand rising 46 ranks over the previous year, Godrej is India’s 9^th Most Trusted (up seven ranks over 2014) and Hewlett Packard is the 10^th Most Trusted in 2015. The report is launched annually by TRA (formerly Trust Research Advisory), a company of the Comniscient Group, a diversified communications group.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “LG being India’s Most Trusted brand in 2015 is a result of the brand’s tireless focus on providing consumer value. Further they have understood the Indian mindset very well and have connected to the consumers. Trust is the most important connection between a brand and its stakeholders and it is important for every brand to analyze its Trust Quotient very closely.”

Among India’s 1000 Most Trusted brands 270 categories were listed. The categories with the maximum brands were Food & Beverage represented by 185 brands, FMCG represented by 150 brands, Automobile represented by 67 brands and Personal Accessories represented by 59 brands.

Some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

 For further media information, please contact:

Dheeraj Mishra : 9833643101

Jinal Mehta : 9870893192

Will Kohli Brand Trust overtake Dhoni’s? BTR 2014 reveals some surprising facts

Mumbai. March 06,2014:With a new breed of contenders on the rise in the gentlemen’s sport, cricketer ViratKohli’s trust has seen a dramatic rise vis-à-vis Mahendra Singh Dhoni. A series of losses overseas for team India saw skipper M.S.Dhoni’s popularity taking a dip on the internet while ViratKohli’s fan following amplified. Considered by many as a successor to Dhoni, the trust factor Virat Kohli commands today is phenomenal and this has been aptly reflected with supporting facts and figures in the Brand Trust Report 2014. TRA, a Comniscient Group Company, publisher of BTR 2014 places Kohli in the 5th position in the most trusted personalities list. For someone who debuted last year in BTR, it’s been commendable for Kohli to be ranked amongst the top 5 along with legends like Sachin Tendulkar, M.S.Dhoni and Sourav Ganguly.

The Brand Trust Report, India Study, 2014, the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

N. Chandramouli, CEO, Trust Research Advisory, publishers of The Brand Trust, said, “Trust is extremely dynamic and reflects the sum total of the impression that one’s actions and communications create. An interesting find in the BTR 2014 is that Mahendra Singh Dhoni who has been listed in this report for the last three years, and is placed in the 2nd position this year is likely to face tough competition from Kohli who is steadily inching towards the top due to performance consistency and recently displayed leadership! However, Dhoni’s performance over the years had accrued substantial residual trust for him which will give him time for a comeback.”

Despite a fall in the overall trust rank, Kohli rises from the 6th position in BTR 2013 where he was a new entrant, to the 5th position in BTR 2014.A study by search engine Google also showed that Dhoni’s last minute withdrawal from Asian Cup and Kohli’s century as a captain has impacted the ranking of these cricketers on Google search Trends. While Kohli ended 2013 with more endorsement than Dhoni, a search trend analysis over the past 30 days revealed how online search of Kohli is on the rise leaving Dhoni on the second spot.

 About TRA (formerly Trust Research Advisory)

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices.

 To view the most trusted brands

All India click on the link | http://www.trustadvisory.info/allindia_2014.html

Category-wise click on the link | http://www.trustadvisory.info/mab-14/Personality.htm