Punjab’s Most Trusted Brands Iterate its’ National “Bread Basket” Status

Sonalika, Verka, Swaraj Mazda: Punjab’s home grown, agricultural related brands make it to Brand Trust Report 2015

Punjab. 19^th March 2015. India’s most rigorous brand evaluation, The Brand Trust Report, India Study, the fifth in its series, comparing the trust held in brands, has been released for 2015. Punjab has always been a key hub for agro-based industries and it comes as no surprise that the Most Trusted Brands in the State are from the food and beverage and agriculture sectors. In this report by TRA (formerly Trust Research Advisory), brands Verka (All India Rank 365^th), and LalQuilla Rice (All India Rank 692^nd) are featured in the Food and Beverage Category. Tractor manufacturer Sonalika (All India Rank 407^th) is the only brand in the category of tractors. In addition, Chandigarh based Swaraj Mazda (All India Rank 450^th) makes a new entrance under commercial vehicle manufacturer category, only 8 ranks away from the category leader, Ashok Leyland. Hero Cycles too has made it to the top 1000 and ranks 793^rd among the 1000 Most Trusted Brands listed in the report.

Given the state’s strong association with agriculture, the Punjab government has a daunting task at hand as it is set to emerge as the next pharmaceutical and IT hub of the country. While this transition has potential to generate more skilled employment through the “Invest Punjab” initiative, it is essential to take into account the current perception for the development of the upcoming venture’s success in the state.

Commenting on this N. Chandramouli, CEO, TRA, publishers of The Brand Trust Report said, “Punjab has a long legacy as an agricultural state and the brands that emerge in terms of trust parameters are from Food & Beverage and Agriculture. Brands such as Verka have made quite an impact in the category coming in 3^rd in the category of Dairy Products among 11 other brands. The only outlier in this list is Hero Cycles which of course is one of the oldest manufacturers of cycles and has been around since the 1950s.”

These revelations were a result of The Brand Trust Report, India Study – 2015, the fifth in its series, published by TRA (formerly known as Trust Research Advisory), a leading research organization dedicated to understanding and simplifying concepts related to Trust. This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14,000/-.

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

 All India Listings: http://www.trustadvisory.info/allindia_2015.htm

Category-wise Listings: http://www.trustadvisory.info/Category%20wise%20listing-2015.html

 

About TRA (formerly Trust Research Advisory):

 TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes. Its other group companies include Blue Lotus Communications, Blue Bytes News and i9 Communications.

e-Brands Face Trust Shuffle: Brand Trust Report Google leads for fifth year; Facebook falls; Twitter misses the bus

Mumbai. 12^th March, 2015: For the fifth consecutive year, Google, the American multinational specializing in internet-related services and products has been declared the Most Trusted Internet Brand by The Brand Trust Report, India Study, 2015.Amazon, the online shopping portal, saw a new appearance in the 2015 trust rankings coming in at 146^th rank overall and 2^nd rank in the Internet category. Snapdeal grabbed the third position in the Internet category jumping 917 ranks to 174^thrank across India. The online shopping portals increasing popularity indicate a rising usage of online shopping as a definitive medium of shopping, given its convenience and cost advantages. Flipkart rose nearly 900 ranks to overall rank 212^nd. This rising popularity however does not manifest in other internet related categories – a startling example being the social networking website Facebook, which sees a decline of 12 ranks in 2015.

These revelations were a result of The Brand Trust Report, India Study – 2015, the fifth in its series, published by TRA (formerly known as Trust Research Advisory), a leading research organization dedicated to brand analytics. This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

Commenting on this sudden flurry of activity in the internet category, N. Chandramouli, CEO, TRA stated, “The medium of internet is completely disruptive and it not surprising that the e-brands see upheavals in trust also. Something new is happening all the time and engaging consumers has never been so challenging as well as exciting before this. Internet brands today need to be very careful given that there are online conversations happening beyond the knowledge and control of the brand. There is always something new happening. This year there are some new entrants to the trust list in the internet category such as RedBus.in in Online bus booking, Zivame in Online lingerie store and Hopscotch.in in Online baby products.”

Notable mention is the 592 rank fall that is seen by Yahoo, a brand once the closest competition to Google. Wechat and Line, social networking apps too have not made an impact while the only surviving brand in the category WhatsApp falls by 200 ranks. Social media platform Twitter is a no-show in this year’s listings.

It is interesting to note that of the 31 brands listed in Internet category in 2014 only 13 brands have been able to make it to the top 1000. Also an additional 7 new entrants in the category draw up the total number to 20 internet brands, moving away from the trend of the growth of Internet related brands each year. 

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

All India Listings: http://www.trustadvisory.info/allindia_2015.htm

Category-wise Listings: http://www.trustadvisory.info/Category%20wise%20listing-2015.html

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes. Its other group companies include Blue Lotus Communications, Blue Bytes News and i9 Communications.

Pune Trust Verdict: LG ranks first, Samsung Mobiles 2nd, Bajaj ranks 3rd Chitale Bandhu is India’s Most Trusted in F&B Diversified Brand, Syska Led Leads in Lighting

Pune, India, 3^rd March, 2015 : India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. LG leads in Pune as the Most Trusted Brand, followed by Samsung Mobiles which secures 2^nd rank in both All-India and Pune as well. Bajaj ranks 3^rd and Honda 4^th Most Trusted Brand in Pune, both up by three places from its All-India rank. Hero Motocorp secures Pune’s 5^th position improving its national ranks by ten places and Nokia is at 6^th down one place from its All-India rank. Sony at 7^th in Pune is down four places from its All-India position and Dell secures 8^th rank in both All-India and Pune. Maruti Suzuki at 9^th in Pune betters its All-India rank by nine slots and Philips at 10^th is up eight places as compared to All-India ranks.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Pune is flocked with students and techies from different parts of the country every year, the top 10 Most Trusted Brands of Pune clearly indicate the favoritism.” Also 2 City based brands Chitale Bandhu & Syska Led ranked as Category leaders in F&B – Diversified and Lighting respectively, he said.

These revelations were a result of The Brand Trust Report, India Study – 2015, the fifth in its series, published by TRA (formerly known as Trust Research Advisory), a leading research organization dedicated to understanding and simplifying concepts related to Trust. This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

All India Listings: http://www.trustadvisory.info/allindia_2015.htm

Category-wise Listings: http://www.trustadvisory.info/Category%20wise%20listing-2015.html

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes. Its other group companies include Blue Lotus Communications, Blue Bytes News and i9 Communications.

Power of Voice, Pune

East India Trust Verdict: Samsung Mobiles ranks first, Sony 2nd, Nokia ranks 3rd Boroline, Emami, ITC, and Khadims Gain Higher Trust in Region

Kolkata, India, 26^th February, 2015 : India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. Samsung Mobiles leads East as the Most Trusted Brand followed by Sony both brands have moved up one place from All-India rank. Nokia ranks 3^rd in East, up two places from All-India rank. LG is East India’s 4^th Most Trusted Brand, down three places from its All-India rank. Lakme secures East India’s 5^th position improving its national rank by twenty places and Britannia is East India 6^th Most Trusted Brand up twenty places from its All-India rank. Godrej at 7^th in the East is up two places from its All-India position and Colgate at 8^th position is up fourteen places, Dettol at 9^th in East betters its All-India rank by eighteen slots and Amul at East India’s 10^th is up two places as compared to All-India ranks. Last year the 5 Most Trusted East India brands were Samsung, Sony, Tata, Nokia and LG.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-. The East zone cities include Kolkata and Guwahati covering nearly 17% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “There has been an encouraging trend that we notice in this year’s Brand Trust Report 2015 as far as companies based out of West Bengal are concerned. A number of products like Keo Karpin Hair oil – a regular name in Bengali household from Dey’s Medical Company is a surprise direct entry and nationally positioned at 618^th along with Century Plywood ranked at 336^th and Anjali Jewellers at 556^th.” Also a number of homegrown brands like ITC (All-India rank 34^th), Boroline – another popular Bengali household name (All-India rank 81^st), Emami (All-India rank 116^th) Bisk Firm (All-India rank 276^th ) are slowly gaining a strong foothold in the rest of Indian markets and have gained Trust as compared to Brand Trust Report 2014. The other significant brands from Eastern region who have been recognized for their ‘trust’ factor in the BTR 2015 include Turtle, Kutchina, Khadims, Linc Pens, Berger Paints , Keyaseth Spa, Dunlop(Tyre),Raja Biscuits, Rupa Frontline, he added.

Across India, some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

 

LG is South India’s Most Trusted Brand followed by Sony & Samsung Mobiles Aachi Masala, Aavin Milk, MTR and Mercedes Benz Gain Higher Trust in Region

Chennai, India, 26^th February  2015 : India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. LG leads South as the Most Trusted Brand as well as All-India rank, followed by Sony which secures 2^nd rank in South up from one place from All-India rank. Samsung mobiles ranks 3^rd in South, down one place from its All-India rank. Dell is South India’s 4th Most Trusted brand, up four places and Hewlett Packard secures South India’s 5^th position, up five places from All-India rank and Apple is at South India’s 6^th position up seven places from its All-India rank. Bata is at 7^th in the South is up four places and Bajaj at 8^th position is down by two places from its All-India rank, Axe is the 9th Most Trusted Southern brand, improving its national ranks by  nineteenth places and Nokia is at 10^th in the South India down by five places as compared to All-India ranks. Last year the 5 Most Trusted South India brands Samsung, Sony, Nokia, Hero Motocorp and LG.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-. The South zone cities include Chennai, Bangalore, Hyderabad, Cochin and Coimbatore covering nearly 26.17% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “South India’s preferences have always been distinct and do not tow the All-India line. While a comparison of the top 50 in the zone shows small differences, these differences become stark as we study the entire group of 500 brands.” Also, Chennai has shown its unique preference with 15 brands namely Aachi Masala, Amazon, Aavin Milk, MTR, Mercedes Benz, Hamam, Santoor, Close up, Tata Docomo, TCS, Wipro, Fila, Vatika, Eva and Microsoft features in 100 Most Trusted of South India are not seen in the 100 Most Trusted of the other three zones, he also said.

Across India, some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 About TRA (formerly Trust Research Advisory):

 TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

The Hindu Business Line, Chennai

 

North India Trust Verdict: LG ranks first, Samsung Mobiles 2nd, Hero Motocorp ranks 3rd Bata, Bikaji, Pepsi, Haldiram’s and Lakme Gain Higher Trust in Region

New Delhi, India, 25^th February  2015 :India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. LG leads North as the Most Trusted Brand, followed by Samsung Mobiles which secures 2^nd rank in both All-India and North as well. Hero Motocorp ranks 3^rd in North, up twelve places from All-India. Sony is North India’s 4^th Most Trusted brand, down one place from its All-India rank. Nokia secures North India’s 5^th position as well as All India rank and Honda is at North India 6^th up one place from its All-India rank. Bata at 7^th in the North is up four places from its All-India position and Tata at 8^th position is down four places, Amul at 9^th in North betters its All-India rank by three slots and Maruti Suzuki at North India 10^th is up six places as compared to All-India ranks. Last year the 5 Most Trusted North India brands were Samsung, Sony, Nokia, Tata and LG.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.  The North zone cities include Delhi, Chandigarh, Lucknow and Jaipur covering nearly 26% of all the respondents.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “North India’s preferences have always been distinct and show distinct preferences for some categories over others. 19 unique brands which feature in 100 Most Trusted of North India are not seen in the 100 Most Trusted of the other three zones. Also, Delhi has always been known for its affinity for food and in the top 100 of North in this list are Bikaji, Bikano, Bikanervala, MDH and Choki Dhani, which do not feature in the top 100 of the other three zones.” Apart from this, other brands which feature in this zone top 100 but not in others are Action Shoes, Usha, Ayur, Jindal, Lava, Kingfisher, Maxima, Lee Cooper, Intex, Kent, Snapdeal, Khaitan, Lacoste, Pantaloons, he also said.

Across India, some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 About TRA (formerly Trust Research Advisory):

 TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

 About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

Business Standard, New Delhi

 

LG is India’s Most Trusted Brand, Samsung Mobiles ranks 2nd, Sony is 3rd

Top 20 Most Trusted Brands of India

 

Mumbai, India, 24^th February 2015: India’s much waited brand barometer, The Brand Trust Report, India Study, a study comparing ‘trust’ held in brands, for 2015 has been released. LG has been ranked as India’s Most Trusted brand in the study this year. The brand was ranked 4^th in BTR 2014, 10^th in BTR 2013, 3^rd in BTR 2012 and 4^th in BTR 2011, showing a consistent trust legacy. Samsung Mobiles is ranked India’s 2^nd Most Trusted Brand, up 377 ranks over the previous year. Sony is the 3^rd Most Trusted, followed by Tata ranked 4^th (both are down one rank from last year) and Nokia is ranked 5^th maintaining its rank of last year. India’s 6^th Most Trusted Brand is Bajaj which has gained forty ranks over 2014 and Honda is ranked 7^th Most Trusted gaining one rank over last year. Dell is India’s 8^th Most Trusted Brand rising 46 ranks over the previous year, Godrej is India’s 9^th Most Trusted (up seven ranks over 2014) and Hewlett Packard is the 10^th Most Trusted in 2015. The report is launched annually by TRA (formerly Trust Research Advisory), a company of the Comniscient Group, a diversified communications group.

The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000/-.

Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “LG being India’s Most Trusted brand in 2015 is a result of the brand’s tireless focus on providing consumer value. Further they have understood the Indian mindset very well and have connected to the consumers. Trust is the most important connection between a brand and its stakeholders and it is important for every brand to analyze its Trust Quotient very closely.”

Among India’s 1000 Most Trusted brands 270 categories were listed. The categories with the maximum brands were Food & Beverage represented by 185 brands, FMCG represented by 150 brands, Automobile represented by 67 brands and Personal Accessories represented by 59 brands.

Some of the important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).

 

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report, India Study – 2015:

The Brand Trust Report, India Study, 2015 (ISBN: 978-81-920823-8-7), the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2373 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 19,000 brands, making it the most intensive study on Brand Trust across the globe.

 For further media information, please contact:

Dheeraj Mishra : 9833643101

Jinal Mehta : 9870893192

Mahatma Gandhi Most Trusted, Amitabh ranks second:TRA

India. 26^th February 2014. In light of the importance given to the trust in today’s environment, The Brand Trust Report, India Study, 2014 (BTR 2014), Mahatma Gandhi, the Father of the nation, emerged as the Most Trusted personality in India. In a list of twenty, a fairly large number belong to the film fraternity and sports, Amitabh Bachchan ranks second in the overall list, moving up from the 6^th Most Trusted personality in 2013. The legendary thespian is followed by the Shahrukh Khan ranked 3^rd and Sachin Tendulkar, the recently retired master-blaster, who comes a close fourth.  In addition to this the report lists several other Individuals and ranging from business, sports, cinema, and spirituality. TRA, a Comniscient Group Company, is the publisher of BTR 2014 which lists 1200 brands from 284 categories this year. This year lists 14 male personalities and 6 female personalities in the category.

Among the personalities, new entrant in the list Petra Ecclestone, British-Croatian heiress, model, fashion designer and socialite, makes a surprise entry at 5^th position.  Salman Khan who ranked 3^rd in 2013, has fallen to the 6^th Most Trusted personality, followed by Mithun Chakraborthy at 7^th place. Captain of the Indian cricket team, Mahendra Singh Dhoni, and former captain Sourav Ganguly rank at 8^th and 9^th position. Another eminent sports personality PT Usha draws the top 10 Most Trusted Personalities to a close.

N. Chandramouli, CEO, TRA, said, “The dynamic nature of trust is visible from the changes in the trust that people display on personalities. Trust is the most important and basic platform on which all exchanges are dependent, and we are most amenable to demonstrate trust on other humans. However, this year there were only twenty personality brands listed as against thirty-five last year, showing a diminished ‘Capacity to Trust’ among Indians.”

Aamir Khan, whose trust was previously third in 2013 , came 11^thin BTR 2014, followed by Ratan Tata, the first and only personality listed under the business category in both years. Katrina Kaif is the first female cinema personality to be listed at 13^th rank, followed by Virat Kohli who  has for long now been talked about as the successor to Dhoni. 

Indian tennis legend Sania Mirza ranks 15^th, being one of the two iconic sports women to be listed. Mother Teresa, Kapil Dev and Swami Vivekananda rank 16^th, 17^th and 18^th respectively. Sridevi ranks 19^th in the list and the only music personality to be listed AR Rehman, closes the list at rank 20.

The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 20000 brands, making it the most intensive study on Brand Trust across the globe.

About TRA (formerly Trust Research Advisory)

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global copyrights to Brand Trust and Attractiveness Quotient Matrices.

To view the most trusted brands

 All India click on the link | http://www.trustadvisory.info/allindia_2014.html

Category-wise click on the link | http://www.trustadvisory.info/mab-14/Personality.htm

TRA initiates India’s largest study on Most Trusted Educational Institutes

Mumbai, 16^th December, 2013.  TRA (formerly known as Trust Research Advisory), India’s leading actionable insights company is launching the largest study on India’s Most Trusted Educational Institutes. The study, the largest ever PAPI (Paper And Pencil Interview) for educational institutes will be conducted among 8000 respondents in 40 cities. TRA will conduct this survey on its proprietary Trust Matrix comprising of 61 brand intangibles which will help give a trust score to the institutes revealed in the survey. TRA, the publisher of The Brand Trust Report and India’s Most Attractive Brands will conduct the study between December 2013 and February 2014.

 Announcing the launch of the fieldwork for the study, N. Chandramouli, CEO, TRA, said, “In life, education is one of the most important investments that one makes. Often, this important decision is made on the basis of insufficient knowledge. India’s Most Trusted Educational Institutes will eliminate such biases and play an important role in the education decision cycle.”

 The education industry in India is poised to grow to US$ 90-95 billion and provides a wide variety of choices of professions to the student. However, this variety also brings with it the risk of ending up in a wrong institute, or worse still, in the wrong profession. “Most choices of educational institutes are made merely on the basis of academic performance of results without any focus on the important intangibles, like caring, competence etcetra, of each institute. This study will give a new basis for comparison of institutes”, added Chandramouli.

About TRA

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behavior through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 19000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report and India’s Most Attractive Brands.

 For further information, please contact
 Sachin Bhosle -9820464688 Email: sachin@trustadvisory.info

 Pritam Shah    -9870560866 Email: pritam@trustadvisory.info

Hewlett Packard is India’s Most Trusted Technology brand for second year in a row

Hewlett Packard (HP) has been ranked as India’s Most Trusted Technology brand a primary research conducted among 2718 influencer-respondents in 15 cities.

India, 16th April 2012: Hewlett Packard (HP) has been ranked as India’s Most Trusted Technology brand for the second year in a row, in a primary research conducted among 2718 influencer-respondents in 15 cities across India through which 17,000 unique brands were ranked on Trust. The research findings were conducted by Trust Research Advisory (TRA), and published in The Brand Trust Report, India Study, 2012 which lists India’s 1000 Most Trusted Brands. The study is conducted on TRA’s proprietary Trust Matrix and studies 61 ingredients of Trust.
With 43 brand entries among India’s 1,000 Most Trusted Brands, Technology ranks as the fifth Most Trusted Category inIndia. HP is followed in second place by Dell and Apple follows as India’s third Most Trusted Technology Brand. Overall, this year Hewlett Packard was ranked as the 22nd Most Trusted Brand in India, up one rank from last year.
N. Chandramouli, CEO, Trust Research Advisory, said, “Trust is Business, and when businesses are so dependent on technology, it is important for it to be fully trusted before it gets accepted. For Hewlett Packard, being ranked as India’s Most Trusted Technology Brand for two consecutive years shows the deep relationship that the brand has with its audiences.”
The Brand Trust ReportTM is priced at Rs. 10,000/- and is available in major stores and at the offices of Trust Research Advisory.

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. This report is the second in the series initiated in 2011.